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Macrotrends

Portraits Of A Generation

... generation's spending power, check out the report methodology.TOP PASSION POINTSMusic ranks among the top five passion points across generations in the U.S., demonstrating the relevance of this entertainment form to people’s lives. Among Ys and Zs, music ranks #1 of 30 passion points, while it ranks #2 for Xers and #4 for Boomers. Xers rank movies as their top passion point while Boomers rank reading as their #1 passion point out of 30. TV shows are a top passion point shared among Zs, Xers, and Boomers ...

Global Digital Trends

... feel this way. Young people are powering the rise of new digital trends that are reflective of their values and interests, as well as the state of the world in which they are growing up. For example, young people’s desire to participate in the creation of entertainment has led to the popularity of user-generated music video apps. Their worries over the sociopolitical state of the world is driving the formation of online social justice movements that are more impactful than previous online movements ...

Culture Spotlight On Turkey

... standing by their factories in Istanbul because of the high-quality production.Sound Off: Music Bans ProliferateMuch like China's recent ban of hip-hop on TV, Turkey's state broadcaster, TRT, recently blacklisted over 200 songs that it deemed unfit, marking the first widespread ban since 1980s. Among the forbidden music are songs from Turkey's renowned pop artists, including Sila, Demet Akalin, and Nukhet Duru. The music is no longer allowed for a variety of claims, including ...

To Your Heart's Content

... trend is also borne out in the increasing popularity of ambient videos. Videos of rainstorms, waves, and running water combine auditory and visual elements to generate relaxing background noise (and there are even relaxation videos geared toward dogs. Similarly, classical music is experiencing a resurgence, as modern youth seek out calming music to listen to while studying or working. Streaming fireplaces—complete with the flicker of flames and crackle of logs—have also taken off in ...

15 Minutes Of Fandom

... her to K-drama? Even if a young person is into hip-hop and seeks out such music from around the world, they also feel a need to be on the lookout for other touchpoints and movements to grow and evolve their unique culture blueprint. Whether associating themselves with a band name or a brand name, young people are declaring their appreciation subtly rather than boldly to show they are open to a broad range of cultural influences. They are prioritizing being able to be a part of the cultural ...

Over Stimulation

... try to take a break, there's a whole slew of other things competing for their attention. Even activities like reading, listening to music/podcasts, and watching TV have become overwhelming, as unread articles, new podcast episodes, and unwatched TV shows pile up. Life becomes an endless queue that's impossible to catch up on, a constant stream of reminders that can't be turned off. This means, of course, that it's hard to actually enjoy free time because it feels like one more item to check off ...

Multigenerational Marketing Tips

... 30-day wear tests, as well as perks with partner brands, including Apple Music, Headspace, and ClassPass. At its flagship store in NYC, there's even a dedicated floor for NikePlus members to book styling sessions with Nike Experts and hang out. Over 100 million Nike customers have signed up for NikePlus membership so far and the company aims to triple that number by 2023. How Nike Shows Consumers How To Use Its Products/Services At Nike by Melrose in Los Angeles, shoppers can book time slots for ...

Free For All

... engaging in zone out content and activities—it’s also a time to engage in things that foster positive emotions to counteract the overwhelmingness and negativity youth experience when they reach the point of burnout. This often manifests itself through creativity. Around three in 10 Zs in the U.S. and UK, as well as one in five Ys in the U.S. and UK, work on passion projects (e.g., art, music) in their free time. For modern youth, investing themselves in an artistic endeavor can reinvigorate their ...

Marketing Tips

... challenging to grab and keep young consumers' attention, the brands that do will win their admiration and public praise. Below are tips and best-in-class examples to guide you in your marketing efforts. - 1. Disrupt distribution. - As young consumers crave unique experiences, brands should get creative in how and where they release entertainment, reimagining distribution as a special event. Instead of always releasing a movie in theaters or premiering a music video online, for instance, brands should ...

Home & Away Work & Commuting Trends

... SERVICESAlthough commuting is rarely considered to be an exciting type of travel, it is a necessary one for most employees to get from point A to point B. More than half of young people in the U.S. and UK (58% in each country) don’t mind having a long commute because they can enjoy entertainment on the way (e.g., listening to music, reading a book), but that doesn’t mean they’re seeking out longer commutes for this purpose. When choosing the method by which they most frequently get around—which includes ...