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Macrotrends

Over Stimulation

... content become the casualty. In addition to all of the streaming TV, podcasts constantly release new episodes; Spotify pops up to remind people of new music by their favorite artists; and newsletters abound with articles, lifehacks, and ever more media to check out. It's no wonder that half of youth in the U.S. and UK get stressed when choosing entertainment options, whether that's a show to watch or a game to play. The fact that previously relaxing activities, like watching television or listening to ...

Anti-Social Media

... algorithms that place certain things first. Specifically, for Instagram, I would like to have more control over what I see. ERIN, 28, ILMoving forward, brands will need to reconsider their digital marketing strategies now that consumers are growing increasingly frustrated with seeing ads in a place where they used to play. Most immediately, this means rethinking the role that influencers play in their marketing spend. Young people have come to regard some of the biggest influencers as billboards for ...

Culture Spotlight On Indonesia

... entirely new, Indonesia hosts the largest annual metal festival in Southeast Asia, Hammersonic, which draws more than 30,000 metalheads—the hype around it is taking new shape. Leading this new movement is the band Voice of Baceprot, which translates to “noisy,” comprised of three Muslim teen girls from the rural, conservative region of West Java. Daughters of farmers, the young artists are fighting stereotypes that hijab-women are quiet. They mostly play cover songs, but have released ...

Mind The Gap

... gender neutral parenting, in which both boys and girls are allowed to enjoy freely clothing, toys, activities, and entertainment rather than being confined based on their gender. Already, 36% of U.S. parents and 41% in the UK do not restrict their child to clothes/toys/activities specific to his/her gender. For example, boys who wish to take ballet classes or play with Disney Princesses may do so, and girls who want to join the football team or play with Transformers may likewise partake&mdash ...

No New Friends

... Young people are gravitating to smaller, stronger friendship circles due to the significance friends play in their lives, and in doing so, it's becoming harder for new friendships to form. Forming new friendships has become difficult for Gens Y and Z in recent years as social norms have shifted to fit with generational expectations and preferences. Though they pride themselves on being inclusive of others, young adults desire a close knit friend group and are hesitant to widen it for newcomers ...

No Money, More Problems

... Young people today are burdened by debt, overwhelmed by rising costs, and uncertain of their fiscal futures, creating a cycle of financial burnout that's difficult for them to get out of.To today’s youth, who came of age during the Great Recession and are still struggling to play catch-up, money can be a major source of stress. But while financial issues can be stressful across the board, the strain manifests itself in different ways for Ys and Zs. About one in four youth in the U.S. and one in ...

Gen Z Micro Trends

... Trends pertaining to gaming, reading, and news are developing based on Gen Zs' digital access and social media behaviors. - #GameNight - Game night has evolved in the age of social media as Gen Zs are increasingly sharing the experiences of the physical games they play with their social feeds. The performative aspect of analog games is more important than ever, as it's no longer just players who need to be entertained but also their online followers. A new crop of games help Zs bond with those ...

Shop Right

... Gen Y parents are seeking seamless shopping experiences that provide a sense of entertainment and delight for parent and child alike.When Gen Ys were children themselves, the typical family shopping experience looked much different than it does at present. The days of parents shuttling children to sprawling shopping malls for frenzied moments in chaotic “kid-friendly” shops and play areas where children could run amok free of judgment from fellow shoppers are fading fast. Stores that cater to ...

Culture First, Country Second

... follow news from other countries | I watch entertainment in other languages with subtitles | I pay attention to fashion/style trends from other countries | I play video games with people from other countries | I follow artists from other countries (e.g., painter, photographer, creatives) | I pay attention to beauty/grooming trends from other countries | I follow sports teams/athletes from other countries | I follow authors from other countries | I read blogs from other countries | I read ...

The Generational Manifesto

... improve their lives. Meanwhile, brands can play an important role in dismantling social stigmas and creating a more accepting society; by understanding how each generation is Breaking Bad behaviors of the past and where work is still needed, they can help foster new social norms.Lastly, though each generation has distinct attributes, meaning brands can't take a universal approach to reach everyone, there are certain must-haves that every group expects from brands. These Multigenerational Marketing ...