Beacons Mar 12, 2014 retail technology brick-and-mortar local mobile ... store or space—as via IBM’s Presence Zones, which “learn” and respond to shopper activity in-store. The functionality and unobtrusiveness of beacons could soon make location-based targeting a mainstream concept—assuming applications prove their worth to warrant the price of user privacy. Below, explore some early applications of beacon technology in retail and beyond, and read up on how to prepare for and troubleshoot consumer wariness. - USE BEACONS TO... - Greet shoppers with customized welcome ...
Hands On Mar 11, 2014 retail brick-and-mortar personalization shopping ... CONSULTATIONS Retailers are taking a page from the hospitality industry’s playbook by installing concierges in stores. Unlike regular sales associates, who aren’t necessarily trained experts, store concierges are hired specifically for their extensive knowledge in a particular retail category, as well as their ability to offer assistance, opinions, and advice tailored to each unique shopper. - CONCIERGES AND EXPERTS - UK grocer Waitrose has concierge service welcome desks where shoppers can place and ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... of ‘on’ vs. ‘off’ is no longer divided, retailers, too, need to adopt a wholly integrated view of their marketing, services, and access points. We’re seeing this seamless duality arise in a number of themes that are informing the retail landscape of tomorrow. Alt-Pay transaction platforms and systems are enabling consumers to make cashless payments in-person via digital currencies. Hands On customer service programs enhance the personalized relationships between shoppers and sales associates ...
Gut Check Mar 06, 2014 retail consumer reviews e-commerce mobile shopping Crowdsourcing Gut Check ... to grow as Ys and Zs continue to seek out quantifiable recommendations that help them narrow their field of choice. We likewise anticipate the gradual revival of the so-called “expert source,” who can provide curated, niche, and reliable recommendations better tailored to a particular taste and lifestyle. Offline, brands are beginning to offer similar tokens of “product assurance” in physical retail spaces: Nordstrom’s inclusion of most-pinned tags on popular items, for example, and grocery ...
MEtail Mar 05, 2014 retail technology apps e-commerce one-to-one shopping Brand Me ... E-commerce has democratized retail, allowing individuals to be not just consumers but also merchants of goods, services, content, or ideas. Prior to the Web, the retail landscape was primarily a one-way street between business and consumer. Individuals had ample opportunity to buy, but little opportunity to sell outside of the average garage sale or consignment shop. Those who hoped to cross to the other side faced a high barrier to entry, in the form of the overhead necessary to invest in a ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... transformed the social network into a sharing network—and, in the process, has normalized the notion that access is not just as good as ownership, but better. As sharing platforms enter the mainstream, this collaborative inclination will become even more entrenched in the consumer mindset. The practice has already had a tangible, and growing, impact on the market. Forbes estimates that revenue from the share economy topped $3.5 billion in 2013, a 25% growth over 2012. And according to a retail study by ...
Fauxsumerism Mar 03, 2014 fashion & beauty retail brick-and-mortar e-commerce malls shopping Fauxsumerism ... . This mindset is bolstered by the fact that young consumers view the world as an always-on, unbounded, global retail environment. As Ys and Zs see it, almost everything they encounter is clickable or searchable, regardless of whether they encounter it online or off. They track and share products incessantly, inviting peers’ opinions and comments, and making known their own appreciation of the objects and services they discover in the world. As a result, the act of browsing without purchasing is more ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities. Modern youth don't just see shopping as something to do with friends; they're increasingly drawn to retail experiences that are billed as events in and of themselves. For previous generations, sales functioned as events that were guaranteed to get people in the door, but in the era of online shopping, sales are ...
Category Lens Mar 18, 2020 ... Implications of Purpose & Polarization on categoriesLearn about the impact of Purpose & Polarization on retail, fast moving consumer goods, technology, entertainment & media, and auto and how your brand can make meaningful moves in an era of polarity and uncertainty.RETAILPlurality & Polarization have unique and specific implications for retail. The inherent complexity of today’s retail journey means that polarization will inevitably impact a retail brand. What are some of the implications of ...
