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Macrotrends

Gen Z State Of Mind

... this value will contribute to greater loyalty among this generation. MONEY > MEANINGTied to Zs’ desire to feel secure, they’re also extremely focused on acquiring and saving money. In fact, six in 10 Zs in the U.S. and UK want to be well off, as do three-quarters of Trendsetters in the UK and two-thirds in the U.S., whereas only 25% of Ys in the general population and 30% of Trendsetting Ys consider this necessary to feel complete in life. Zs are making significant strides toward this, as ...

The Future Of Experiential Retail

... best serve its Manhattan clientele. Curated selections of IKEA furniture are merchandised as if they were set up in small apartments, and customers pay a flat fee to have their purchases shipped to them, saving shoppers from having to lug furniture home on NYC’s public transportation. Another inventory-less, showroom-style retailer called The Conservatory, located at Manhattan’s recently-opened vertical retail space in Hudson Yards, is staffed with on-site advisors and a private, by-appointment ...

Genre Trends

... penned in 2007 and the last movie installment released in 2011, fans of J.K. Rowling have hoped for her iconic series to return. The latest trip into the wizarding world is Fantastic Beasts and Where to Find Them, taking place in the U.S. six decades prior to Harry’s birth and Voldemort’s subsequent downfall. Rowling has announced it is the first film in a five-part saga.Untitled (Taken prequel) Liam Neeson has starred as a renegade former government agent saving his family in three Taken movies ...

weCommerce

... value they’ve earned through selling their used clothes and accessories to Material Wrld—an initiative so successful that the company has secured $13 million in funding.thredUPThe world’s largest online fashion resale shop, thredUP boasts more than 25,000 clothing brands for women and kids. Its free Clean Out Kits make the listing and selling process seamless, saving users from hauling clothing to consignment or charity shops.TradesyBuying-and-selling platform Tradesy believes that, “in the ...

UnWasted Time

... with saving money and feeling healthier, abstaining from alcohol for a set amount of time is also making young adults feel accomplished by taking on a challenge and achieving a specific goal.Alcohol is common in most of my socialising but it is not the key feature. For example, I'll go out for dinner or to the pub but it is not generally to get alcohol, it's because I want to see my friends and it is an easy place to meet. More recently, my friends and I have been trying to do things that revolve ...

The Optimization Generation

... . The desire to be unburdened applies to Ys’ digital consumption as well, which is a relatively recent development in their relationship with technology. During the Recession, their minimalist habits were largely relegated to the physical world and tangible items; we saw opposite behaviors emerge in the digital realm (see Debt Crisis). To compensate for scaling back, Ys became digital hoarders—saving more books than they could possibly read on their Kindles, downloading a musician’s entire catalogue ...

Parenting Out Loud

... “perfect” parent. The openness with which people discuss childrearing today has made Ys accepting of their own uncertainties and mishaps and aware that they’re not alone in this. As they’re increasingly putting forth an honest depiction of parenthood and acknowledging the difficult moments, they expect brands to likewise portray it realistically.Performative ParentingParents have long sought to document much of their children’s lives—snapping photos and saving mementos for family albums or ...

Well Intentioned

... incomes, spending on wellness is a double-edged sword; they recognize that they should be saving their money, but they find themselves justifying their spending on items that improve their physical, mental, and spiritual wellbeing (see WELLth Investors). EVASIVE MANEUVERS I have friends who take eating healthy and working out to such an extreme level that it makes it difficult to have a ‘normal’ conversation with them or to make plans to see them socially. Everything revolves around their gym schedule ...

Soloists

... to do some things alone specifically so they don’t have to compromise. Even just being able to afford a solo vacation adds to Ys’ sense of feeling like a “grown up.” Having the means to afford a hotel room or Airbnb rental by themselves shows they’ve been financially responsible by saving and budgeting. Wish You Were Here While Ys revel in their alone time, it does come with the occasional pang of regret. They’re so accustomed to sharing experiences with their friends and family in real time that ...

Brand We

... footing the bill, young adults feel greater freedom to imprint their Brand We on a wedding. Assuming financial responsibility releases them from having to uphold empty traditions or acquiesce to others’ fanciful demands and extensive guest lists. Garnering Facebook comments about how beautiful the flowers were and receiving coverage on an admired wedding blog are certainly welcome validation for one’s good taste, but saving the money that would’ve been spent on an elaborate affair for, say, a future ...