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Macrotrends

Gaming The System

... generations, many parents of Zs are not only okay with gaming but also see it as a means of bonding. They can be your advocates when it comes to bringing new games into their household and should not be forgotten in marketing communications. - Gaming In Academic Institutions - eSports Classes Several schools in Norway and Sweden offer eSports classes during the school day, during which students learn and practice popular games, such as Counter-Strike and Dota. These progressive institutions  ...

Future Of Healthcare & Medicine

... University of Virginia School of Medicine suggests that the negative effects of aging may stem from wrinkles—not those of the skin but those of the nuclei of cells. If the wrinkles in these cells can be smoothed out, potentially using viruses to do so, issues such as diabetes, fatty liver disease, and more could be reversed.Robert and Arlene Kogod Center on Aging at Mayo Clinic A recent study done by the director of the Robert and Arlene Kogod Center on Aging at Mayo Clinic and colleagues ...

Innovation Halo

... and similar co-living concepts offer minimal personal space in favor of a greater focus on communal areas to hang out and eat, as well as enjoy amenities including events, exercise, and housekeeping.2017: WeWork Acquires Meetup As thousands of Meetups were happening at WeWork locations and WeWork embodies community building, it was only a natural fit when WeWork purchased Meetup for $200 million.2017: WeWork Acquires Flatiron School WeWork acquired coding education platform Flatiron School ...

Global TV Trends

... been on the rise in recent years, are being reimagined with more diverse casts to reflect the pro-social values of today’s young people. Production companies are turning to popular podcasts for inspiration for their next hit TV series. In today’s streaming and time-shifted TV environment, the conversation around TV shows has had to evolve. People can no longer go into school or work the morning after a show airs and chat about an episode plot because they're watching shows at different times ...

The Self-Improvement Revolution

... constantly improve by becoming Know It Alls who learn at least a little about every topic to better keep up in today's interconnected world. Increasingly, they're doing so by making education one of their core Extracurriculars, as they learn through alternative platforms and brands rather than traditional academic institutions, and as a result, their emphasis on learning is one that they'll carry with them throughout life. Young consumers are even turning to brands to school them via live events, making ...

Work In Progress

... prepared meal for themselves or powering through a school project that results in high marks. Work holds such value for them because they see the benefits. Even if their efforts don’t result in financial gain, they appreciate the intangible plusses, such as learning something new and gaining experience. Zs want to feel like they’re continually contributing to society and developing in life; they aren’t satisfied if they feel stagnant. The next generation of youth is imbued with a hacker mentality, as ...

Global Home & Away Trends

... college tour industry as their parents send them abroad for two- and four-week overseas tours of universities. These trips, which cost anywhere from $5,000-$8,000 each, aren’t limited to campus visits but also include sightseeing and cultural enrichment components designed to help the potential student get a feel for the social atmosphere of the school, as well as the surrounding area. While the Ivy League schools remain a major destination for these types of trips, there is growing interest in visits ...

The Right Moves

... vanlifers to minimize materialism, explore the world, and show off while doing it, they also attribute the low cost of living as a driving factor. Kitting out an old van or school bus is less expensive than renting an apartment, especially in urban areas. They can also use the money they’re saving on living costs and home and auto payments to save up for a stationary house down the road if they discover a place on their travels where they see themselves eventually settling down.RV sales are also seeing ...

Risk Management

... , Zs are working within the system and picking their battles. They want to drive change for the social norms and rules that they feel don’t make sense, but they’re also trying to maintain some semblance of peace and respect within society because they have a respect for authority and understand the need for order. For example, in focus groups, Zs repeatedly told us that they generally play by the rules at home and at school because they respect their parents and teachers as authority figures.This ...

The Monetization Generation

... their friends pay to borrow their belongings, but Zs have grown up amidst the sharing economy where this has long been the case. In fact, they see nothing exempt from being rented or sold, and companies that leverage this mindset are emerging in response. Whereas youth in previous decades would typically have lent their class notes to a peer who was absent or didn’t catch all the material, startup StudySoup is helping college-aged Zs cash in for paying close attention in school; the peer-to-peer ...