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Macrotrends

Habits/Rituals: Impact On CPG

... both what they feel they miss during the pandemic and what they are willing to spend on. For example, as the days have marched on, young people are missing sports and movie theaters less than they did at the start of the pandemic, but they are continuing to miss their friends and families and they miss shopping. It’s for these latter reasons that about two-thirds of young people would like to see stay-at-home orders relaxed around the country and which suggests that they have a sense of tempered ...

Culture Spotlight On China

... fitness store that opened in Shanghai at the end of 2017, which includes a running track for trying out shoes, a gym, and a retail store. This lifestyle is still in the early stages and is poised for major growth throughout Asia.Talk Shop: China’s Answer To Social Online ShoppingE-commerce website Pinduoduo is transforming China’s shopping scene by creating a new form of social commerce. The site offers group-buying bargains, called “tuan gou,” on everything from technology to CPG items to ...

The Retail & Spending Perspective

... Consumer attitudes were sure to be disrupted in the wake of Covid-19, but brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes, and preferences when it comes to shopping and spending.One of the most immediate effects of the pandemic is a shift in consumer spending. Some people started hoarding toilet paper and other essentials, while others started hoarding funds and dramatically curbing their spending. But what has become clear now that we have had some ...

Need For Speed

... adapting to this expectation for frictionless experiences. In recent decades, fast fashion retailers have initiated a paradigm shift that has placed a particular emphasis on speed at every juncture of fashion’s design-to-store cycle and pressured brands across all industries and tiers to implement ways to hasten the pace of shopping. This has given rise to the hybridization of e-commerce and brick-and-mortar shopping via the “click and collect” approach, which reduces the amount of time shoppers need ...

Gen Z Global Trends

... A snapshot of cultural trends impacting Gen Zs around the world. - AUSTRALIA: SARTORIAL SHIFT - Zs Down Under are defying gender norms; young males are the new trendsetters when it comes to style. According to the AMP Capital Shopping Centres’ annual Recommended Retail Practice Report, male Z shoppers are more fashion-focused than their female counterparts. Nearly half (46%) of male Zs say they're more interested in staying ahead of popular trends than female Zs (36%). They also ...

Portraits Of A Generation

... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...

Culture Spotlight On Turkey

... -34.61% of Turkish youth are more likely to watch scripted TV shows than reality TV shows.In Turkey, nearly 3 in 5 young people watch TV shows from other countries, led by those aged 30-34 (71%) and women (61%).65% of youth in Turkey would rather have higher quality clothing but few items than lower quality clothing and more of it.IN-STORE SHOPPING IN TURKEYTurkish youth prefer to shop for most apparel/accessories in-store, rather than online. To wit, 68% prefer to shop for shoes in-store, 64 ...

Innovation Marketing Tips

... advancements. This will help build create greater consumer trust and boost public knowledge, which can lead to greater adoption. Visa Visa has created 10 innovation centers around the world specifically designed to teach people about Visa's role as a payments technology company. As retailers increasingly offer contactless payment, these education spaces explain how the innovation works in simple ways and highlight the benefits, such as quicker shopping and the ability to be untethered by a bag or ...

Duty Free

... own purchase decisions is a marker of adulthood. Predisposed to dislike solitary decision-making, young consumers can be overwhelmed by the myriad household choices facing them in adulthood. As a result, they are increasingly electing to turn the responsibility for such tasks over to others. Some 36% have outsourced their grocery shopping, with another 19% interested in doing so; 33% have paid someone else to run errands for them, and another 21% are interested in trying such a service. And while ...

Job Search Party

... more enjoyable. SASHA, 27, U.S.Personal connections aren’t the only way youth are finding jobs on social media, either, as more companies are reaching out through such channels; 32% of Trendsetters have sought out/applied to job postings on social media. An HR rep at hiring technology company Jobvite even told Quartz that “Instagram is the new LinkedIn.” However, as more companies start using this tactic, simply sharing a job post on Twitter or Facebook isn’t enough. Just as online shopping has ...