152 results for '"streaming"'
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Macrotrends

Video Game Time

... their favorite players or even in a game when he or she logs on to play online, and, while the likelihood of either happening is slim, it’s far more likely than finding LeBron James at their local park looking for a pickup game. Compared to past generations who wanted their sports stars and celebrities on a pedestal, Ys and Zs are looking for more of an everyman star, and eSports is delivering just that.I see why people like eSports given the interest in video gaming and streaming. I don't watch ...

The Democratization Of Sports

... or live-streaming via Facebook, YouTube, Twitter, and the like. We are also noting the emergence of fan-driven sports platforms. Rapidly growing 12up offers fans an outlet to share their voice and join the global conversation around sports. Anyone is welcome to contribute content ranging from commentary about their team to lists of top moments or players to discussions of the culture around sports. Fans are responding in droves, with the site growing to 6 million users in the three months ...

Marketing Tips

... Bonnaroo, it offered roadside vehicle assistance and provided items festivalgoers may have forgotten, such as toothpaste and shampoo, while at Lollapalooza, it distributed ponchos during the rain. Air France’s Cinema to Go Last May, Air France offered the Cinema to Go service to passengers on select flights, so that they could watch or finish streaming films that won awards at the Cannes Film Festival after they landed. The airline provided travelers with a gift code to access the content, and by ...

Have Guidance, Will Travel

... me money. There are a lot of apps and websites to help you too. They are so useful and they really help you when in a rut.ANTHONY, 22, OHModern youth are used to instant gratification (e.g., making purchases online, streaming movies and TV shows, ordering food delivery directly to their door), but having so many options at one’s fingertips has its drawbacks, too. Young consumers are experiencing choice overload, and they’re seeking help from brands in the decision-making process (see Cease ...

Leagues Of Their Own

... , particularly among Millennial males, with talks of it even becoming the new Nascar . When Drone Racing League held its first event in December 2015 at the Miami Dolphins’ Sun Life Stadium, it drew in 40 million viewers and was later available for streaming as a three-part series across YouTube, Twitch, and Epic TV, further demonstrating how the sport is focused on reaching young fans. Drone racing has since attracted major brand sponsors, $12 million in investments, and is televised on ESPN . Similarly ...

Global Analog Trends

... supplementing their digital consumption with analog content and gadgets, from vinyl records and physical cameras to print magazines and board games. Brands that tap into this old school consumption habit can stand out in today's digitally-driven world and this countertrend is poised to grow as young people are even sharing their analog consumption habits online, encouraging their friends and followers to embrace such mediums, too.LO-FI LISTENINGDespite the prevailing popularity of music streaming platforms ...

Branding Trends

... shudder in front of an original Darth Vader suit.Seinfeld Museum Fans of Seinfeld could step into a re-creation of the character’s apartment via a pop-up tribute museum in NYC. Hosted by Hulu, which is now streaming Seinfeld to subscribers, the museum also featured the booth from the show’s iconic diner, props from notable episodes, and original scripts.Bob’s Burgers art exhibit The Belcher family was commemorated in a Bob's Burgers art exhibit on display at NYC’s Spoke Art gallery. The ...

POP Global

... its shows in a virtual concert hall, along with streaming-text commentary from the audience and real-time tracking of the number of viewers in attendance; karaoke singer Poison, one of YY’s most popular entertainers, often performs for more than 10,000 viewers a night. Growing demand for this format has inspired the emergence of competitor sites, such as 6.cn and 9158.com, while two of China’s biggest Internet companies, Sina and Tencent, have also created their own live karaoke shows. In keeping ...

The New Social Order

... , live-streaming platform Twitch has been a natural for gaming sponsorships, as well as male-focused brands like Gillette and Bud Light (the majority of Twitch users are 18- to 34-year-old men). And while it might not seem like an obvious match for beauty sponsorships, MAC Cosmetics has been experimenting with the platform, gifting products to influencers on Twitch for the last few years and monitoring the comments to see if viewers ask gamers what they're wearing. “Twitch is a platform that ...

Shop Talk

... by live streaming the process, allowing viewers to engage with sellers and one another.The Big Business Of ReturnsOne of the biggest turn-offs of shopping in general and online shopping in particular is the looming prospect of making a return. Online shopping makes it easy to order items that may or may not fit or work for their intended purpose when they arrive, and even in-store shopping runs the risk that those clothes won’t look as good out of the dressing room or that piece of furniture ...