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Macrotrends

Culture Spotlight On Nigeria

... where a character keeps moving until they hit an obstacle) about a traffic cop and a bus crash that causes chaos throughout the city's streets. Similarly, Monkey Post is soccer-like game, but the action takes place in the streets instead of a stadium, as this is more representative of the way young people in the country play. Jagun: Clash of Kingdoms is an arcade-style game where the players defend a fictional medieval empire in Nigeria. Other games have reflected the Ebola ...

Cease & Assist

... can select any style in any color combination and further personalize them with add-ons, such as different shoelaces and their name or initials. The same can be said when choosing a cellphone, between deciding upon the device itself, cases and accessories, and engravings. However, as there are more brands today providing an increasing number of customization options, youth report that it’s too much to keep up with. They feel an obligation to explore all the variations and believe that not doing so ...

The Invisibles

... considered clunky and even garish. Young consumers don't aspire to own digital devices that are the focal point of their space, thereby suffocating their unique sense of style. They crave individuality and prioritize this in crafting their home (see Personal Property); having technology define an area limits their ability to do so. This isn't to say modern youth only want small devices, but rather, they seek devices designed to fade into the background or ones that can be completely hidden. Just as in ...

State Of The Art

... lives. Generations Y and Z do not feel that their fears are unfounded, for the notion of automated creativity seems lazy at best and fake at worst to young consumers who place a high value on personal creativity. Modern youth often look to how they can put their creative lens on all aspects of their lives, from their style to their social media profiles to their entertainment, and they’ve been given more tools and even more permission than previous generations to do so. Since they hold creativity ...

Mind the Store

... free public use.58% OF Ys AND 72% OF TRENDSETTERS SAY THE DESIGN OF INTERIORS AND PUBLIC SPACES STRONGLY INFLUENCES THEIR SENSE OF WELLNESS. 70% OF Ys AND 61% OF TEEN Zs ARE TURNED OFF BY STORES THAT ARE BUSY AND LOUD STREET STYLE Seven in 10 Ys say workout clothes are fashionable, with Trendsetters and Zs being even more likely to say so. Now that such clothes are in style, 57% justify spending on them because they can wear them both out and to the gym. Men are even more likely than women to say ...

Over The Influence

... Young consumers have a complex and multifaceted relationship with the influencers they follow, especially in the wake of increasing influencer backlash. Brands need to understand this landscape in order to partner with influencers who can deliver the greatest ROI for their efforts and authentically connect with young consumers.Since the dawn of influencers, they've been loved, hated, and loved—to hate. People around the world have found style inspiration, wellness strategies, decorating ...

Through the Looking Glass

... An exploration of how Google Glass can impact young consumers' lives, including its effect on style, entertainment, and marketing.The Google Glass release date has not yet been confirmed as of press time, though insiders speculate that the device, as well as its very own app store, will hit the consumer market in 2014. However, thanks to those lucky few who were selected to be a part of the initial Explorer pilot program, some would-be Glass owners have already gotten to witness the game ...

ReLuxe

... . Style was one of their few ways of doing so, and how one dressed made it clear to others where they fell in the social hierarchy. One’s attire let others know if they were the brain, the athlete, the princess, the criminal, etc., which bred a discerning skepticism when it came to the things they bought and what they continue to buy today. As a generation of fiercely independent latchkey kids, Xers respect designer goods, high-end cars, corner offices, and the like because they represent one’s hard ...

Relationship Goals

... they and their partners see fit. For young people who have grown up being able to customize much around them, from the products they purchase to their social media profiles, they see no reason why they can’t determine their relationship style with each partner as well. Just as they take an Off-Roading approach to adulthood to fit their individual preferences, they’re also shaping their love lives to better align with their own definition of happiness. I don't believe in the old model that just one ...

Influencer Marketing Tips

... partnership, think about the actual output of the partnership: the content produced and the medium it’s distributed on. Again, be sure that both align with the influencer’s style and personal brand so that followers get the content they desire (and expect) while learning about a new brand or product; this two-pronged approach will ultimately drive follower purchase behavior. Thoughts For Implementation: How can your brand seek out and close partnerships with influencers who will genuinely represent your ...