Innovation Marketing Tips Sep 08, 2018 ... These marketing tips and examples offer guidance and inspiration for innovation around young people's values.As brands strive to be more innovative than yesterday and from each other, they stand to benefit by focusing their efforts on areas that align with young consumers' values. Young consumers have the greatest influence on society, particularly in terms of adoption of technology and innovation; their acceptance of new products, services, processes, or even mindsets ultimately influences ...
Tricks Of The Trade-Off Sep 23, 2018 ... bad/negatives that come with the good. In particular, young consumers are experiencing a strong push and pull between their increased digital adoption and their longing to preserve humanity, the individual benefits of innovation and their desire for community, their adoption of technology and their need to give up personal privacy in return, and their use of solutions that save them time, but limit their discovery.While young consumers ultimately believe that innovations are more beneficial than ...
Future Of Travel, Transportation, & Infrastructure Sep 10, 2018 ... Innovations in technology that are reshaping the future of travel, transportation, and infrastructure.Innovations in travel, transportation, and infrastructure are reshaping society by reducing pain points and expanding access for getting around. Advances in air travel technology, such as remote bag check-in and biometric security measures, are lessening the friction people experience at the airport, allowing passengers to spend less time hauling baggage and waiting in lines and more time ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... Innovations in A.I., AR, and VR are improving the retail experience, presenting an opportunity for brands to take advantage of the customization and story-telling opportunities that such technologies provide.Young consumers have grown up steeped in technology and expect brands to be constantly innovating as a result. Gen Ys and Zs have seen what a difference tech can make in their lives and are eager to see more of it, especially when it comes to retail and shopping. In fact, the majority of ...
Future Of Entertainment Sep 14, 2018 ... Innovations in entertainment that are shaping the future of film and television, music, and gaming.Innovations in technology are shaping the content modern youth consume and the ways in which they see and experience entertainment, from TV shows and movies about technology itself to tech that allows listeners to customize music to fit their hearing capabilities. Innovations in gaming are allowing players to streamline their processes, reducing their need for multiple games and consoles, while ...
The Relationships & Community Perspective May 12, 2020 ... couples are forced to tolerate each other without much outside interaction; and for singles, they’ve had to get creative crafting interesting digital dates as the option to meet up IRL is deemed unsafe (and sometimes not possible). Young families are less reliant on technology and are embracing new ways to bond and share time together, which opens up new opportunities for brands to reach the whole family at once. Meanwhile, young consumers’ overall sense of community is evolving. With a global purview ...
Global Innovation Trends Sep 07, 2018 ... purchases, open locked doors, and log into their computers. The chips cost around $300 dollars. - China: A.I. Grading - Approximately 60,000 schools, or a quarter of all schools in China have started utilizing A.I.-based technology to grade and even make suggested edits to students’ writing assignments, going beyond more typically rote corrections for spelling and grammar. The government-backed program is intended to relieve the burden on Chinese teachers as well as help remote students improve their ...
State Of The Art Sep 15, 2018 ... As A.I. is being trained to supplement the creative process, brands have new ways to enrich their creative assets, but they need to ensure they still emphasize the involvement of the human creators to resonate with modern youth.Creativity has long been regarded as a “human-only” capacity: the sacred and untouchable space that functions as the delineator of man from machine. Within the general fear that technology and automation will fully take over human jobs (along with seemingly all other ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... spending the more time consumers spend in a store, online shopping provides a similar opportunity to draw in Gens Y and Z: the more time they spend engaging with an app or website, the greater the volume and frequency of purchases. Notably, the online shopping experience itself has remained relatively unchanged over the past few years, even as technology has seen a slew of innovations. Incremental changes, such as one-click buy buttons and streamlined apps, have made the experience feel more forward ...
Future Of Fashion & Retail Sep 13, 2018 ... consumers have come to expect innovation in all areas of their lives—and even overwhelmingly agree that technology has a positive effect on their shopping habits, as 71% of youth in the U.S. and UK and 80% of U.S. and 77% of UK Trendsetters do—fashion brands and retailers are designing forward-thinking concepts that change the way consumers browse, buy, shop, get feedback on, and wear clothing. The baseline materials that go into garment construction are being reconceptualized as innovative ...
