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Macrotrends

Global Social Trends

... choosing the most fashionable bikini and getting quality photos to post on social media sites, namely Instagram. In a survey conducted by travel magazine Jalan, nearly 50% of the Japanese women who go to night pools do it so they can post a photo to social media. Nightclubs are also losing their relevance in the U.S. and UK (see The Age Of Innocence), but young adults in those countries are more apt to turn to spaces where they can play games or gain intellectual stimulation instead. ...

The New Social Order

... also adds more transparency to analytics—since the ads come from the brand's own account, they can check the reach and engagement themselves rather than relying on the influencers to report numbers.THE RIGHT PLATFORMNot surprisingly, highly-visual and highly-entertaining Instagram and YouTube are the most popular platforms for influencers, and while there's certainly overlap, the personalities and content are fairly distinctive on each. Instagram favors travel, lifestyle, and fashion content ...

Outer Limits

... in outer space, making the concept of space exploration more immediate, meaningful, and accessible to the public than it has been since, perhaps, the 1960s expansion of the US space program. This revived interest has only been furthered by the notion that commercial space travel is poised to take off in 2014, according to Virgin Galactic founder Richard Branson. Branson’s company has been launching test flights, and has already signed up more than 600 people to travel aboard the SpaceShipTwo for ...

Membership Drive

... children to the rich buffet of arts and culture NYC has to offer. For $39 a month, parents can sign their child up for two classes, while $99 a month gives access to six classes. The company, which has said that it hopes to become the OpenTable of children’s activities, has already partnered with an impressive lineup of programs and institutions, spanning everything from science to art. - TRAVEL - OneGoAir travel startup OneGo hopes to win over business travelers with all-you-can travel flights ...

Innovation Marketing Tips

... social-network component based around travel, where users will be able to create profiles to share photos and videos of their trips, follow other travelers, and make recommendations. This new functionality places greater emphasis on creating a community around traveling.Are.na Are.na, a social network in development that won the 2018 Innovation By Design General Excellence award, encourages collaboration, long-term exploration, and new perspectives, while seeking to improve the quality of ...

GPS (Global Positioning Success)

... allowing consumers who buy its chocolate bar to use the wrapper as a pass on the Sanriku Railway through May 2015. By reducing the cost of transportation, the confectionary company helped promote travel in the northern region of the country, where the train line had been previously damaged.Brands around the world are helping consumers cope with environmental issues. After a winter storm destroyed hundreds of trees in Toronto, home improvement chain Lowe’s Canada gave away 1,000 red maple trees outside ...

Life Resume

... collected from Facebook.Intel’s What About Me? app generates a personal infographic profile that serves as a snapshot of one’s social media life.Honda’s Leap List campaign helps young people accomplish a list of wild activities before settling down.Hilton Garden Inn fans who shared their “Ultimate To-Do” list on Facebook were entered to win trips to complete their list.STA Travel compiled a list of “30 things to do before you turn 30”—like “write a letter to Juliet in Verona” and “float in the Dead Sea ...

The Path

... all else. They’re living more for what fulfills them in the moment (e.g., travel, unique experiences) than what may fulfill them in the future. To this end, it’s not uncommon for Ys to live beyond their means, sometimes choosing to spend on experiences they believe to be “once in a lifetime” opportunities, like exotic travel excursions, rather than thinking about how they’ll pay their credit card bills. Purchase/Lease A New Car Ys and teen Zs are far less likely to own a car than were their ...

Out Of Office

... require a degree in Liberal Arts these days. What’s more, with thought leaders like Kimbal Musk (brother to Elon Musk) updating the farming industry with his Square Roots program, once-stale fields are benefitting from the halo effect of Silicon Valley newness. My ideal job would be one that allowed me to have the freedom to travel and work from my laptop but still have a great salary. I would love to work in the outdoors and experience new surroundings. Having a job that is more physical would ...

No Kid(ding)

... caused people in previous decades to be pitied, Ys are challenging that notion. Many are actively deciding not to have children because they want to devote their time, energy, and money to other priorities. They don’t feel that they’re missing out by foregoing kids; rather, they are simply working towards their individual definition of happiness and success. For many, this means seizing opportunities for personal growth. As a generation that prizes travel and experiences, they favor a lifestyle in ...