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Macrotrends

Culture Spotlight On Australia

... Chinese filmmakers in order to avoid the country’s import quota of only 34% foreign films per year and be eligible to receive 42% of the box office earnings as opposed to 25%.Gaming Growth: The Indie Gaming Market Eyes Global ExpansionThe indie game market in Australia is booming, with many projects in the works to push the country further in the industry and prove its strong presence. In 2016, Australian video and computer games sales generated almost $3 billion in revenue. South Australia’s ...

Z Marketing Tips

... line, I Heart UGG. Young consumers could enhance their photos with decorative add-ons, including flowers, hearts, and leopard print, which simultaneously promoted the brand.Cartoon Network’s Anything app serves as a micro-network with small bursts of interactive content, including video snippets, games, polls, quizzes, and puzzles tied to the channel’s shows. - ENCOURAGE THEIR CREATIVITY - Young consumers take enormous pride in their creativity and consider it a fundamental part of their identity ...

Global Art & Design Trends

... ., Astro uses buildings as the canvases for his large 3D illusions, which like 1010’s works, appear to give viewers access to another dimension. Replete UK-based Replete used to be a video game artist before he began exploring optical illusion and 3D street art. To create his 3D illusions, Replete uses layers of plastic wrap painted and stretched between street objects, as shown by this jet suspended between two pillars.Patrick Commecy French street artist Patrick ...

Hands On

... . Though it’s true that self-service initiatives that grant shoppers absolute in-store autonomy are proliferating, this emergent countertrend is becoming an imperative scheme as retailers strive to stand out among the glut of consumer options available. Whether in the form of an in-store concierge, or online via video chat, assistance that hones in on the distinctive preferences or needs of each consumer is becoming more pervasive—and will soon be expected by critical shoppers. PERSONALIZED ...

The Democratization Of Sports

... to the assault of time-shifted, streamed video. While the sports and broadcasting industries concentrate on preserving their current model by attempting to improve the TV viewing experience, they're already losing their audiences to alternative platforms and new experts.Broadcasters and leagues can no longer promise captive mass audiences of young people tuning into sports events because they are choosing to engage with new outlets and services, many of which are launched by their peers. Youth ...

A Defining Moment

... friends virtually, focusing on hobbies, and generally learning new things. “I am doing my Rosetta Stone, learning new dance moves, and I bought a bike so I can ride on my own. I’m also doing a book club with coworkers.”ARIANA, 29, NY“I have a garden that I would love to flourish.”ARYANA, 21, CA“My parents won’t let me go anywhere with my friends. I want to scream at times. but I’ve been mostly playing video games online with my friends.”VICTOR, 14, ILWhile clearly a fluid and evolving situation, the ...

Social Studies

... the myriad walks of life that populate a city, and now the ‘Humans of...’ trend has spread to cities and countries around the world. The unique storytelling medium, which pairs beautiful portrait photography with biographical narrative, is now hugely popular everywhere from Rome and Amsterdam to Tehran and Karachi. VIDEO ADSFacebook is currently testing autoplay video within select News Feeds—a change that’s been noted as one of the biggest advances in the site’s short, yet seismic, history. If ...

Monthly Deliveries

... services to reveal how their likeminded approach applies and appeals to both genders. - DOLLAR SHAVE CLUB - THE PROMOTIONDSC launched with a low- budget online ad in which co-founder Michael Dubin expounds on the service’s many advantages while riding a forklift, wielding a machete, and dancing alongside a factory worker and a person in a bear suit. The video immediately went viral thanks to its irreverent, over-the-top sense of humor. Since its premiere in March 2012, it has racked up more than 11 ...

Gender Flipping

... male counterparts. ROXY PRO GENDER REVERSESurf and swimwear company Roxy was widely derided for releasing a video trailer which, though intended to promote the Pro Biarritz women’s surfing competition, focused exclusively on the mostly naked body of a female surfer (later revealed to be pro Stephanie Gilmore). Critics complained that the ad wasted an opportunity to show the talents of a female athlete and instead ventured into the territory of soft-core porn. French website Boursmol Fundation [sic ...

Marketing Tips

... young consumers’ admiration and loyalty.  Rent the Runway Shoppers of Rent the Runway who wonder how a dress will fit can send the brand a video, image, or text on Snapchat describing the product they’re interested in and their personal stats, including their size, height, and body shape. They’re also encouraged to provide specific questions about how the dress will look when worn. Rent the Runway has a team of 250 staffers at the ready to try on the particular dress, and they select an ...