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Macrotrends

Culture Spotlight On Australia

... Chinese filmmakers in order to avoid the country’s import quota of only 34% foreign films per year and be eligible to receive 42% of the box office earnings as opposed to 25%.Gaming Growth: The Indie Gaming Market Eyes Global ExpansionThe indie game market in Australia is booming, with many projects in the works to push the country further in the industry and prove its strong presence. In 2016, Australian video and computer games sales generated almost $3 billion in revenue. South Australia’s ...

Marketing Tips

... challenging to grab and keep young consumers' attention, the brands that do will win their admiration and public praise. Below are tips and best-in-class examples to guide you in your marketing efforts. - 1. Disrupt distribution. - As young consumers crave unique experiences, brands should get creative in how and where they release entertainment, reimagining distribution as a special event. Instead of always releasing a movie in theaters or premiering a music video online, for instance, brands should ...

Global Art & Design Trends

... ., Astro uses buildings as the canvases for his large 3D illusions, which like 1010’s works, appear to give viewers access to another dimension. Replete UK-based Replete used to be a video game artist before he began exploring optical illusion and 3D street art. To create his 3D illusions, Replete uses layers of plastic wrap painted and stretched between street objects, as shown by this jet suspended between two pillars.Patrick Commecy French street artist Patrick ...

The Democratization Of Sports

... to the assault of time-shifted, streamed video. While the sports and broadcasting industries concentrate on preserving their current model by attempting to improve the TV viewing experience, they're already losing their audiences to alternative platforms and new experts.Broadcasters and leagues can no longer promise captive mass audiences of young people tuning into sports events because they are choosing to engage with new outlets and services, many of which are launched by their peers. Youth ...

Home & Away Entertainment Trends

... are stationed in the airport’s Terminal 4, which feature large video monitors and attached VR headsets. Travelers can choose to play games, like Fruit Ninja and Job Simulator, or immerse themselves in different VR experiences, like Notes on Blindness—a VR film that allows users to experience the truth of blindness. Users pay $10 for 10 minutes or $35 for a full hour.Star Alliance Star Alliance is trialing virtual reality entertainment in its Paris Charles de Gaulle and Rome Fiumicino airport ...

Culture Spotlight On South Korea

... Korean media brands, including Ohmynews, Newstapa, Pressian, and .face, have launched initiatives to move away from traditional models of news in order to engage readers. Sodam Cho started .face in an effort to create a more personal way to share news and current events. This social native video outlet focuses on five areas of interest to young adults: social justice, LGBTQ issues, feminism, urban ecology, and technological impacts on societies. .Face uses social media as its main platform ...

Z Marketing Tips

... line, I Heart UGG. Young consumers could enhance their photos with decorative add-ons, including flowers, hearts, and leopard print, which simultaneously promoted the brand.Cartoon Network’s Anything app serves as a micro-network with small bursts of interactive content, including video snippets, games, polls, quizzes, and puzzles tied to the channel’s shows. - ENCOURAGE THEIR CREATIVITY - Young consumers take enormous pride in their creativity and consider it a fundamental part of their identity ...

Culture First, Country Second

... follow news from other countries | I watch entertainment in other languages with subtitles | I pay attention to fashion/style trends from other countries | I play video games with people from other countries | I follow artists from other countries (e.g., painter, photographer, creatives) | I pay attention to beauty/grooming trends from other countries | I follow sports teams/athletes from other countries | I follow authors from other countries | I read blogs from other countries | I read ...

Hands On

... . Though it’s true that self-service initiatives that grant shoppers absolute in-store autonomy are proliferating, this emergent countertrend is becoming an imperative scheme as retailers strive to stand out among the glut of consumer options available. Whether in the form of an in-store concierge, or online via video chat, assistance that hones in on the distinctive preferences or needs of each consumer is becoming more pervasive—and will soon be expected by critical shoppers. PERSONALIZED ...

Marketing Tips

... young consumers’ admiration and loyalty.  Rent the Runway Shoppers of Rent the Runway who wonder how a dress will fit can send the brand a video, image, or text on Snapchat describing the product they’re interested in and their personal stats, including their size, height, and body shape. They’re also encouraged to provide specific questions about how the dress will look when worn. Rent the Runway has a team of 250 staffers at the ready to try on the particular dress, and they select an ...