118 results for '"water"'
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Macrotrends

The State Of The Sub/Urban

... want brands to create green spaces (e.g., parks, planting trees), while three in 10 would like to see brands provide more calming spaces/areas. Timberland is catering to this desire, having recently pledged to create or restore at least 500,000 square feet of green space in cities across the U.S., equivalent to 11 acres, over the next five years. And while many brands, such as Busch Beer and Boxed Water have made efforts to plant trees as of late, we foresee even more companies doing so in cities ...

Welcome To The Club

... verticals can help them create theirs through outreach and activations and position themselves as a passion point that connects them. In the past, people relied on their communities for safety, security, and support and reaped additional benefits from their community, such as having that neighbor that could lend a cup of sugar, babysit if a parent needed to run a quick errand, or water plants while a family was out of own. Today, people have digital apps that bring those people or deliver those ...

Personal Best

... achieve desired results. The program also tells customers how much water they should drink daily and how much sunscreen they need to apply to protect their skin.InsitU By answering questions about one's skin, grooming habits, and lifestyle, InsitU builds them a skin profile and customizes products to their specific needs. The company offers face care, eye care, and body care that are as unique as each person.LOLI ‘Living Organic Loving Ingredients,’ better known as skincare company LOLI ...

Future Of Travel, Transportation, & Infrastructure

... naval air station outside of Boston called Union Point. The new city will use smart technology to build the city’s energy, water, lighting, and transportation systems. City streets will feature “intelligent lighting” that can sense light and sound, and traffic sensors will monitor traffic, help drivers find space to park, and alert law enforcement if it senses gun fire. LStar has also inked an agreement with autonomous vehicle startup Optimus Ride to implement self-driving cars, which are currently ...

Build Your Own Career

... just for interests’ sake but also for learning. A job that has variety, transferable skills, and the ability to shift and be recognized is something that appeals to me. To be stuck in one role, in one place, doing one thing really does sound like a form of torture. JOSHUA, 20, AUSI absolutely see myself having several jobs in my life. Nothing scares me more than being in one job for the rest of my life. I see colleagues around me who are just coasting, treading water, and waiting to retire and ...

The Future Of Experiential Retail

... snack wall, and tasting flight menus. Others, such as Vitacoco’s pop-up to debut its new Sparkling line of ready-to-drink beverages, allowed fans of the coconut water brand to try one specific product—and in some cases, walk away with full-size products for free—while participating in other fun wellness activities. It goes without saying that branded pop-ups can’t just offer visitors an experience without commerce, even if the event builds brand awareness. Young consumers are attending ...

GPS (Global Positioning Success)

... markets, brands have the opportunity to change a culture or region’s attitude by presenting their offerings in new and innovative ways. Marketers can update longstanding outlooks by demonstrating how certain products and concepts will add value to consumers’ lives. Only 1% of households in China have dishwashers, since residents worry about wasting water and the high cost of electricity and doubt that the machines can cut through the cooking oils used in many of the country’s regional dishes. To ...

CHANGEables

... improve the world and society but have evolved into “it” items. S'WELL WATER BOTTLES Yet another “it” accessory, S’well bottles can be spotted in celebrities’ hands and in a broad range of trend-focused stores. Kaley Cuoco and Guy Pearce are fervent fans, and the bottles have been stocked in J.Crew, Nordstrom, and Neiman Marcus. STELLA MCCARTNEY BAGS Known for her commitment to eco- and animal-friendly fashion, Stella McCartney has single-handedly turned pleather, a once looked down upon “cheap ...

TasteMakers

... brand’s colors, where everything was oversized to make adults feel like kids again. Most notably there was a giant cookie jar full of the brand’s new flavors. - Edible Advertising - Brands in the food and beverage space are creating marketing campaigns that function as special destinations where consumers can sample their products in fun, unexpected ways SodaStream’s Let’s Play Drinkable Art InstallationThis past summer, sparkling water maker SodaStream and artist Emmet Kierans created the UK’s first ...

Purposeful Pop

... the seemingly endless number of issues one could address. There can be a balance between jumping into the abyss of seemingly infinite issues and keeping one’s head above water, but young consumers look up to entertainers who at minimum dip their toes in.Celebrities speaking out, whether as citizens or through their art, is not new to modern youth—actor Robert Redford was an avid environmentalist in the ‘70s, The Beatles sang about revolution during the Vietnam War—but their message ...