Global Social Trends Dec 06, 2017 social life friends nightlife social media ... pessimistic memes or expressing a dissatisfaction with their current living situations via social media. - JAPAN: SOCIAL MEDIA SWIMMIN’ - Forget a fun night out at the club—Japanese women are passing on the bar scene and heading to luxury hotels in the evening to sit by the pool instead. This activity has gained so much popularity that businesses have extended their pool hours to accommodate the new pastime. It’s not really about relaxing by the pool; most of the popularity is centered around ...
No Kid(ding) Sep 09, 2015 family parenting pets children ... and reflect the new reality of a sizeable group of consumers who don’t have or want kids. Just as Ys have shied away from home ownership, car ownership, and marriage in notable numbers, they are also realizing that raising kids may not be in the cards of their newly defined adulthood. The U.S. Census Bureau reports that as of 2014, nearly half of women aged 15 to 44 have never had kids, the highest percentage since 1976. Moreover, the birth rate has been steadily declining in recent years. Much in ...
Video Game Time Mar 22, 2017 gaming competitions eSports ... that includes both men and women, people from diverse cultures and racial backgrounds, and a range of personal styles and interests. Gaming is an inclusive pastime, and one that doesn’t judge based on race, religion, gender, or even physical disabilities—as long as one can handle a controller and a keyboard, they can play. As a 27-year-old man in our qualitative research put it, “There’s no blind spot that says you’re transgender, you’re female, you can’t do this because you’re gay. There’s ...
DND (Do Not Distress) Dec 11, 2017 social life friends social media ... , 49% of youth in the UK and 41% in the U.S. say their friends bring as much stress as they do happiness to their life, with young men feeling this way more than women. To grapple with these contemporary social circumstances, Ys and Zs are evolving friendship dynamics to better suit modern times and emerging social norms, while also carving out moments to be antisocial and creating greater acceptance around such behavior. In doing so, they're asserting to their friends to DND—Do Not Distress ...
New Muslims Sep 11, 2014 fashion & beauty global marketing local culture ... others were not so fortunate. In Tehran, a group of friends were arrested for a similar effort. Because their version featured women dancing with men sans hijab (the traditional Islamic head covering), it offended Iran’s conservative judiciary. The incident inspired the globally tweeted hashtag, #FreeHappyIranians, and served as a stark reminder that even though a nation’s youth might embrace global culture, the regime in control might not. One of the factors driving New Muslim self-expression on the ...
Free For All Sep 19, 2019 ... to engaging with a brand.FREE TIME ACTIVITIESAmong Trendsetters, more than eight in 10 in the U.S. and seven in 10 in the UK, do each of the following in their free time: listen to music, watch movies/TV shows, watch TV/videos, and browse social media. In both countries women list each of these items more so than men, as do Gen Zs in the U.S. Outside of these top five free time go-to’s, other passion-based activities arose. Four in 10 youth in the U.S. and UK, as well as 73% of U.S. Trendsetters ...
The Sexual Mehvolution Dec 04, 2015 global relationships technology sex ... , appetites for adult entertainment are strong among Ys. Insights from the data team at PornHub, the largest pornography provider on the web, reveal that Ys account for 60% of total visitors worldwide. The majority of site visitors are male, but females are becoming keener viewers: nearly a quarter (24%) of Y visitors are women. Thanks to the flattening of gender roles, young men and women alike are discovering that consumption of pornography can be a healthy tool for exploring varied aspects of their ...
Gender Worldwide Sep 09, 2013 ... two years of military service. Men’s skincare has become such a standard, in fact, that Korean Air holds makeup and skincare training classes for its male flight attendents. CHINA: "BORN BEAUTIFUL" BY DOVE In the wake of Dove’s success in the West with its “Real Beauty Sketches,” Unilever created a Chinese version of the campaign, called “Born Beautiful.” The campaign addressed the reality that Chinese women often turn to surgery, including eye and nose extensions and breast augmentation, to ...
POP Global Jun 13, 2014 global media & entertainment festivals music ... young people—mostly women—to express both their adoration for a particular property and acceptance of homosexuality. Proponents are eager to read and write such content, especially about imported TV shows like Sherlock and Supernatural, and female creators proudly call themselves “fu nu,” which translates to “rotten women.” In an effort to quell the growth of this subculture, the Chinese government has recently deemed the creation and consumption of slash fan fiction illegal. As of mid-April, eight ...
10 Gender Takeaways Sep 17, 2013 ... , despite their heightened role in parenting and household responsibilities, are continually excluded from ads that might otherwise appeal to them as dads and husbands. But women, too, feel alienated and left out when a product they might be interested in fails to address them. Brands, especially those in categories that have traditionally targeted a single gender, must begin to make an effort to feature both genders, even if just in supporting roles. The attempt will go a long way in appealing to every ...
