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Macrotrends

The Education, Work & Success Perspective

... Young adults are taking time to reevaluate their goals and desires when it comes to work, education, and their overall success and life path. Many American young adults immediately felt the impact of the pandemic when they were sent home from school before the year’s end or required to work from home, laid off, or furloughed. Such changes happened seemingly overnight, and for the first few weeks of the pandemic students and educators and workers and employers were figuring it all out together ...

The New Social Order

... content becomes more widespread. But in the meantime, brands should proceed with caution so they don't risk looking inauthentic or like they're trying too hard with an audience that can spot a fake.Aside from these top platforms, there are a number of others with influencers and stars that might make sense for brands to explore as they embark on social sponsorships. Snapchat recently added a shop feature to a select number of celebrity influencers' pages (similar to Instagram's checkout). Meanwhile ...

Peace Of Mind: The Guide To Gen Z Burnout

... feel comfortable saying “no” to friends. When asked about whether or not he felt guilt when he couldn’t give time to his friends, a 19-year-old male in our Kansas City focus group said, “I used to feel guilty in high school because I was always around my friends. We were always making social plans because we were just in school and work. But after high school when we got older, we all grew more respectful for each others’ time. I've lost that guilt. I have to put myself first before anything ...

Data Mine

... aware of the potential risk factors they face when sharing personal information online, they’ve accepted it as a modern day hazard that’s worth the gamble, and just one of the many trade-offs they're willing to accept in today's increasingly digital world (see Tricks Of The Trade-Off). Young people’s willingness to forgo privacy in favor of all that technology provides isn’t an indiscriminate, careless practice—they no longer have an expectation of digital privacy that previous generations did ...

The Global Retail Landscape

... their passion for traveling. Today’s consumers feel connected to their global neighbors, and they’re excited to maintain this connection through trends in fashion and popular culture. The modern consumer is constantly shopping, browsing, and interacting with brands, both online and IRL, as it fits their always-on lifestyles, meaning that the idea of the captive consumer no longer exists. This shift in the retail landscape forces brands to consider how they can meet consumers in the places and on the ...

The Shape Of Belonging: A Map To Modern Community

... where she was treated as a child and where she now takes her baby. Mary Jane appreciates the human-to-human interactions she has with people, such as in the grocery store or local eateries where she knows the employees well. Aside from lacking a gym on the main street of town, Mary Jane says that Tenafly has all the amenities that she needs, including great restaurants, beauty spas, nail salons, a farmers market-like grocery store, and an authentic local coffee shop. Young people’s draw to, and ...

Community > Commerce

... mindset drives them to want to share their knowledge about a product or service rather than hoard such information that might be helpful to someone else. Particularly as one can feel unsure when shopping online about how an item will actually look or perform, they rely on the community of shoppers to share their perspectives and believe it's important to provide their knowledge and advice in return. In doing so, the act of shopping feels less isolating, even if it's done alone behind a ...

The Generational Manifesto

... collectively shape their identity. Whereas studying people by life stage allows brands to understand what is affecting consumers during a particular period of time, generational research provides a lens into who consumers are overall, and therefore, how they will behave in the future. Meanwhile, categorizing people by life stage is increasingly irrelevant as traditional milestones and timelines no longer apply. Consider how Gen Zs are experiencing an Accelerated Adulthood and questioning the value of ...

On/Off

... stay within a specific weight limit, shoppers can fill it with as much product as they like. Reportedly, shipping fees will be nominal. Likewise, the Boxed app offers the benefits of warehouse shopping with the convenience of mobile ordering and no membership fees.REMIND IN-STORE SHOPPERS OF THEIR FAUXSUMERISMAndroid app Kickscout alerts in-store shoppers to items they’ve pinned or wishlisted online, creating a more direct path to purchase from the online browsing, reasearch, and product discovery ...