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Macrotrends

TasteMakers

... with relevant food. When launching a new property, consider building a food component into the story around which to build future experiences.Young consumers regard grocery stores and food markets as entertaining cultural destinations where they enjoy going even when they don’t plan to buy anything. Brands in this area should make their spaces especially inviting for people to hang out. This will help create a meaningful relationship with consumers, even if it doesn’t lead to sales every visit ...

Need For Speed

... mimics the drive-thru experience at a fast food chain by allowing customers to browse inventory online and then text store representatives with what they want before they visit so their purchases are ready for curbside pickup by the time they arrive. When Nike expands this concept elsewhere, as it plans to do in New York and Shanghai, the brand will tailor its strategy to local needs, just as it capitalized on an LA-specific pain point of driving and parking by offering curbside assistance. This ...

Multigenerational Marketing Tips

... . Today's informed consumers are accustomed to doing their research before making a purchase; brands can ease this legwork and make consumers confident in their decision-making by demonstrating how to use their offerings. Consider creating content specifically for the purpose of teaching consumers about your product, as well as demonstrating this in-person, whether through try-before-you-buy initiatives, expert sessions with sales associates, or classes and workshops. Brands that don't have a permanent ...

Culture Spotlight On China

... can even sell gear through an e-commerce shop within the app that accepts online payment methods that include WeChat Pay and Alipay. Within 289 days, Keep gained more than 10,000,000 users. This focus on fitness is also igniting the country’s activewear market, which is expected to be worth more than $40 billion USD by 2021, according to GartnerL2. As fitness has only recently become fashionable, it’s not yet a style that’s infiltrating all aspects of young people’s lives—and ...

Leaning Out To Lean In

... Young parents are “leaning out” of the Lean In movement and discovering that, by prioritizing family life, they’re happier people and more effective workers.Contrary to the idea that achieving professional success requires “leaning in” at work even if it means “leaning out” at home, young parents are championing the notion that a successful career shouldn’t have to come at the expense of family life. Instead, they are discovering that being a parent can actually help their careers, and not just ...

Asking Price

... themselves.Paribus The app Paribus automatically sends shoppers money each time an item they purchase drops in price. Users are guaranteed money back from stores when something they buy goes on sale, and Paribus does the work to search for these price drops by scanning their email for receipts of past purchases.Trim Personal finance bot Trim can negotiate cable and Internet bills for subscribers at providers including Comcast, Spectrum, and Charter. Operating as a Chrome extension, the bot responds to what the ...

Cease & Assist

... much and I would rather not buy anything out of fear of purchasing items I don't really need.ASHLAA, 29, TXIn recent years, choice overload has become a problem affecting all aspects of young people’s lives. While youth are quick to cite Netflix and Seamless among their favorite services, they also admit that these brands have significantly magnified the struggle of selection. They spend so much time browsing among the numerous movies, TV shows, or meals at their fingertips, that the process of ...

The Monetization Generation

... these opportunities to capitalize, he obtained online blueprints, asked a teacher for 3D printing lessons, and created the company Fidget360 to sell spinners. It's since made $350,000 in sales from shoppers in all 50 states and 30 different countries, and amassed more than 160,000 Instagram followers. TAKE STOCKZs’ monetization tendencies are most evident in informal markets, namely the peer-to-peer economy, but they’re also increasingly taking their financial prowess to a more traditional venue ...

(A)social Skills

... Zs are using technology to filter relationships and control communication based on their level of closeness with recipients.As the first generation of true digital natives, Zs are learning to socialize in a world where real-time communication and instant feedback are not only possible—they’re required. But being perpetually “on” can be stressful, especially given the overabundance of family, friends, teachers, and marketers vying for their attention. To manage this modern dilemma, Zs are ...

weCommerce

... providing the latter with pre-paid, pre-addressed shipping labels. The site emphasizes community, even enabling users to host Posh Parties where they list, buy, and sell together virtually.The RealRealThe RealReal is an authenticated luxury consignment platform where sellers receive 70% of the item’s sale price, and buyers have peace of mind that their purchases are not counterfeit (a common problem on more traditional resale platforms). Sellers can list not only clothing and accessories but also art ...