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Macrotrends

Dress To Thrill

... naturally, the theme itself can be the central element of the event (see examples). Young consumer’s preference for Community > Commerce gave rise to seeking a sense of connectedness when shopping in stores, and this concept can be applied to all branded events; providing a theme for a branded event gives youth an automatic bonding point, not only to other attendees but to the brand as well. Young consumers are also looking for ways to make their mark on the brands, products, and entertainment that ...

School Of (Work)Life

... , automotive, or whichever industry employs them. Facebook is leading this movement, having recently announced that it will build its own “village” of 1,500 homes across the street from its global headquarters for workers struggling to pay soaring rents in Silicon Valley. Meanwhile, Google is providing 300 apartment units for its employees, and audiobook company Audible offers a housing lottery for employees to get $2,000 a month in free rent for a year in a building near the company’s ...

The Gig Is Up

... even more autonomy and allowing them to take full advantage of this form of employment as The Gig Is Up.In addition to the freedom of not being tied down to the potentially long-term commitment of a full-time job, many young professionals prefer the gig economy for the ability to choose their own hours and work environment by selecting the gigs that fit the schedule and culture they seek. “It requires no real commitment. You have freedom,” as one 20-year-old woman noted in our focus group. To that ...

Out Of Office

... %, while butchers will see a 5% increase. Food-related jobs may be of particular interest to Zs since their Glutton Goals and desire to make money from an early age (see The Monetization Generation) is priming them to be chefs, food stylists, urban farmers, and other independent careers with an element of creativity. There’s also a sense that there are fewer high-value jobs to go around, especially with the impending rise of A.I. and automation, making the manual jobs with a creative lens potentially ...

The Right Moves

... vanlifers to minimize materialism, explore the world, and show off while doing it, they also attribute the low cost of living as a driving factor. Kitting out an old van or school bus is less expensive than renting an apartment, especially in urban areas. They can also use the money they’re saving on living costs and home and auto payments to save up for a stationary house down the road if they discover a place on their travels where they see themselves eventually settling down.RV sales are also seeing ...

Eco-Exhibitionists

... influential young Eco-Exhibitionists, who gain social currency from flaunting their appreciation of sustainable design.The new industrial revolution is being driven by sustainable technology, and the auto industry has been a leader in making it more mainstream. Toyota made hybrids aspirational when it first introduced the Prius to the world in 2000, paving the way for Tesla today. But whereas the Prius was seen as an aspirational but unattractive product of a legacy auto brand, a Tesla has the benefit of ...

The FUND-amentals

... a saver | I make financial decisions to have enough money for how I want to live now | I make financial decisions to have enough money for how I want to live when I'm older | I'm more of a spender FINANCIAL AUTOPILOTFew young people are setting their finances on autopilot, however, Trendsetters are more likely than young adults overall to do so, showing this trend may grow. Currently just over one in 10 young people take a set it and forget it mentally with either their personal savings or ...

Asking Price

... Clarity Money identifies bills that are negotiable and directs users to activate negotiation to have their bills lowered for them.CarjojoStartup Carjojo offers a free search tool for people to browse different automobile makes, models, and features in their area and determine the lowest possible price of the vehicle they want. For $199, users can outsource the negotiation process based upon this info with a dealer, or alternatively, they can use this information to haggle with a dealer ...

The Monetization Generation

... 19-year-old female mentioned she invests in Tesla, and she’s certainly not alone, as a 16-year-old made the news last year for earning thousands of dollars off the auto brand. Many Zs who don’t participate personally explained that they either know a friend who does or they feel that they should do so, demonstrating how financial savviness is an aspiration to this generation from a young age. Whereas Ys first emerged as Venture Consumers who financially and creatively fund concepts they believe ...

Inside Out

... judge people based on how much money they have—showing off one’s affluence doesn’t automatically mean that person looks down on others. In the case of Gen Z, they’re more likely to do so as a statement of individuality rather than a statement of superiority. Though Zs are highly cognizant of financial security, they’re also amassing income at a younger age and strongly believe in investing in worthwhile items given their potential ROI; the combination of these characteristics inspires ...