Global Food & Beverage Trends May 28, 2018 ... youth see popular culture as a cross-category entity. Food and fashion collaborations are in style, and brands can consider how to partner with and incorporate both into advertising, products, and activations.92% of youth globally consider food/beverage culture an important part of their lives.POWER OF FOODNearly eight in 10 global youth agree food/drinks are an important part of popular culture today, while another seven in 10 agree food/drinks help them relate to people from different cultures ...
Global Fashion & Style Trends May 27, 2018 ... -hand.Young men around the world are adopting jewelry as an everyday style staple, as they embrace a new, more inclusive form of masculinity. Brands will need to reflect their new aesthetic preference, as well as their evolved view of manhood, to best resonate with both modern women and men.83% of global youth say fashion/style is an important part of their life, and jumps to over 90% in China, India, and Nigeria.3 in 4 youth globally agree fashion trends come in and go out of style faster than they used ...
Global Art & Design Trends May 26, 2018 ... Art/design trends popping up around the world.Whether or not they consider themselves artists, art is a significant category of popular culture to young people: 80% of global youth say that art/design is important to their life. It is important to even more young people in Indonesia (93%), Turkey (90%), and Nigeria (90%). This appreciation for art is appearing in new ways, evolving outside of traditional museums to increasingly include Instagram museums, coffee cups, city streets, and even ...
Global Social Trends Dec 06, 2017 social life friends nightlife social media ... A snapshot of the cultural trends impacting global youth's social lives - GERMANY: JOIN THE CLUB - In a world in which social media is making us less social (see Anti-Social Media), Germany is maintaining a strong focus on face-to-face socializing through Vereine: clubs dedicated to sports and other cultural activities for almost every possible interest. Vereine are highly organized and rules based, a sort of mini democracy that allow members to enhance their social lives in a ...
Self Made Global Trends Sep 10, 2017 career home money coworking spaces finance ... age 60 in the past year. Nappers can have half an hour of relaxation for between five and 10 U.S. dollars. The increase in self-care and sleep related trends in South Korea is on trend for the global phenomenon of “hygge,” or coziness and wellbeing. The nap trend is spreading across the world, with new nap cafes opening in Japan and Spain, proving that this is a trend that is here to stay. - SWEDEN: HOFFICE SPACE - Sweden’s freelance and remote workers have revolutionized the communal office ...
Race & Equality in Everyday Life Sep 29, 2020 ... seeing the U.S. as the land of opportunity, young adults believe that America has become the land wherein the rich get richer, the smart get smarter, the poor get poorer, and the sick get sicker—a sobering reality amidst the ongoing global pandemic. Join us as we further explore the effect of economic inequality on the attitudes and outlook of today’s Gen Zs and Millennials. ...
The Relationships & Community Perspective May 12, 2020 ... were forged over a period of time, and virtual friends shared their most personal secrets and knew each other’s lives inside and out.Between 2014 and 2017, we saw the acceptance of digital friendships rise to the point that 57% of young people, including 66% of Trendsetters, agreed that digital friendships are just as meaningful as IRL friendships (up from 31% and 36%, respectively). They were able to foster global connections and develop networks of friends around the world, which ultimately gave ...
A Defining Moment Mar 24, 2020 ... might be going, we were also paying attention to the news from Asia, including the protests in Hong Kong, the wildfires in Australia, and then a new, potentially more deadly, flu-like virus.Fast forward two months and we find ourselves in the midst of a global pandemic—one that has already begun to reshape our society, with potentially lasting effects. Indeed, it may become the defining event for today’s Gen Zs and Millennials. Furthermore, this global pandemic is cementing our delineation for the ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... Gen Zs’ approach to activism is informed by their realistic outlook and self-awareness, which brands need to understand in order to engage in social causes and issues in a way that resonates with this cohort.Conventional wisdom suggests that Gen Z will be the generation to take activism to the next level—that they will be change agents who fix the broken parts of society. Consider Greta Thunberg, TIME’s 2019 Person of the Year, who’s leading the charge against the global climate crisis ...
No Joy in Division Mar 21, 2020 ... violent rallies seemingly only grow more commonplace. With the presidential election on the horizon, and a global pandemic in progress, could 2020 be the most contentious year yet? Or, could this be a catalyst for us to unite?In this sea of extremes, where do youth fit in? Or do they simply opt out? Below is a blueprint for businesses to understand how the state of polarization is impacting young adults on a personal level (in their relationships with peers and family), as well as how it’s shaping ...
