Quality > Quantity Friendships Dec 04, 2017 ... A quantitative overview of how smaller circles of closer friendships are emerging, even as there is more access to new people.FRIENDS BY THE NUMBERYouth in the UK have roughly 20 friends they know online and offline, whereas in the U.S. youth have a slightly smaller circle of about 15 friends. Additionally, U.S. and UK youth are likely to communicate in person or online with only one third of their already small friend group on a weekly basis.How many friends, if any, do you currently have ...
Work Life & Loyalty Sep 06, 2017 ... % are searching for work while 10% are not. Men are more likely than women to be employed full-time, while women are more likely to be employed part-time.Which of the following best describes your employment status?Please select one. Ever Had A Job (NET) | Employed (NET) | Full-time employed | Part-time employed | Unemployed (NET) | Unemployed – and searching for work | Unemployed – and not searching for work | Retired | Never Had A Job (NET) | Never had a job (aside from babysitting ...
Playing House Aug 30, 2017 ... top five favorite ways to spend your free time at home?Please select up to five. Watching TV/videos | Listening to music | Browsing social media | Playing video games | Talking to friends/family (e.g., on the phone, texting) | Shopping online | Cooking | Reading for pleasure (not for school/work) | Exercising | Entertaining friends/family | Working on passion projects (e.g., art, music) for fun | Taking care of myself (e.g., DIY facials, grooming) | Working on side projects to ...
Financial Attitudes Aug 28, 2017 ... A quantitative overview of young people’s perspective on their current financial situation and financial future.FINANCIAL PRIORITIES While money is very important to global youth, most would not choose being wealthy over being healthy. This is especially true for women, who are also more likely than men to say it’s more important that they make a difference in the world than that they have a lot of money. Cassandra predicts this “do good” trend will grow as Trendsetters are significantly ...
Gen Z & Technology Jun 04, 2017 ... A quantitative overview of the role of tech in Gen Zs’ lives, including frequency of usage, favorite mediums, and interest in emerging technologies. About 8 in 10 Trendsetters in the U.S. and UK use technology every day.TIME SPENT ONLINEAbout half of Zs (42% in the U.S. and 51% in the UK) spend more than 10 hours online each week. Trendsetters in the UK are most likely to spend 20+ hours online a week (44%), followed by UK males (30%) and Trendsetters in the U.S. (28%).On average, about ...
Gen Z & Politics & Social Causes Jun 08, 2017 ... petition | Participated in a challenge to raise awareness/money for a cause | Shared information on social media about a social cause | Shared information on social media about politics | Participated in a protest/rally in person | Participated in a boycott of a brand or product | Traveled to another location to participate in a volunteer activity/protest/rally | Participated in a protest/rally online | Contacted a government representative Donated my money | Signed a petition ...
Gen Z Landscape Jun 10, 2017 ... | Unstructured play/ creativity | Volunteering | Celebrity culture | Virtual reality | Meditation/ mindfulness | Politics/news | Religion | Podcasts SOURCES OF STRESSYoung people cite many sources of stress in their lives, with the number one contributor being the pressure they feel to get good grades/do well at work. Zs in the U.S. are more likely than those in the UK to consider this area of their life stressful. Other common causes of stress for this generation include wanting to please their ...
Sports Spectatorship & Engagement Mar 09, 2017 ... where my seat at a sporting event is going to be (online) REGULAR SPORTS ENGAGEMENTTrendsetters, even more so than young adults overall, engage with sports regularly. In fact, two-thirds of U.S. Trendsetters and 58% of those in the UK say they watch post-game commentary/events for each game and more than half of Trendsetters in both countries watch pre-game commentary or events, and read/post on online sports forums for each game. Additionally, more than a third of Trendsetters even blog/post ...
Brands & Marketing Mar 02, 2017 ... apply. Olympics | Super Bowl | World Series | NBA finals | World Cup | College Football Playoff (American) | NCAA March Madness | Stanley Cup | Champion's League | Euros | Six Nations | FA Cup | The Ashes SUPER BOWL ADSNearly half of U.S. adults and 40% in the UK watch the Super Bowl solely for the commercials. Moreover, 27% of U.S. youth and 50% of Trendsetters specifically seek out their favorite Super Bowl ads online. These numbers are lower in the UK, where the ...
Entertainment Landscape Nov 27, 2016 ... Trendsetters in both the U.S. and UK saying they are interested in international TV shows. About four in 10 youth and more than half of Trendsetters like playing online games with people in other countries, with men more interested in this than women and teen Zs being more interested than Gen Ys. Many young adults also watch foreign films and read books from foreign countries.Which of the following, if any, is true for you?Please select all that apply. I am interested in international TV shows on Netflix ...
