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Tech Awareness, Adoption, & Use

... | There's a sale for another competitive brand | It becomes too popular Call Me, Beep MeIf someone really needed to get in touch with you what would be the fastest way?Select up to 3 options. Text | Phone call | FaceTime (or Video) Call | Instagram | Facebook Messenger | Snap | Email | Discord | WhatsApp | Tweet | Signal | WeChat Gadgets & Devices Which of the following best represents your feeling about gadgets and devices?Please select one response per pair. I like reading physical ...

Shopping Preferences

... (aside from social media sites) | Social media posts (not ads) | Significant other | Ads | Sampling programs (e.g., Birchbox, toiletries in gyms) | Media properties (e.g., TV shows, magazines) | Children | Celebrities/social media influencers | Co-workers/employer | Customer service representatives | Salespeople | Neighbors | Personal shoppers Men more so than women don’t trust themselves to make purchases without checking with friends or sales representatives (19% UK ...

Personal Identity & Relationships

... -person friends | Sibling(s) | Online friends | Co-workers | Teachers/professors/ coaches | Other Parent(s) | Self | Boyfriend/girlfriend/ partner | In-person friends | Sibling(s) | Online friends | Co-workers | Teachers/professors/ coaches | Other Shared Interests With PartnerPlease think about the people/person you date and the interests/tastes you may share. Which of the following, if any, are important for you and your partner to have similar interests/tastes in?Please select all ...

Innovation & Shopping/Retail

... (i.e., list of items you want to buy eventually) | In-store pickup for online purchases | Paying via digital wallet (e.g., Apple Pay, Google Pay) | Online peer community to share/ receive feedback on fashion/style choices | Online expert community to share/ receive feedback on fashion/style choices | Algorithm/A.i. generated recommendations based on previous purchases | Paying with a digital currency (e.g., Bitcoin, Litecoin, Ethereum) | Contactless shopping | Personal stylist | Virtually ...

Important Influences & Keeping Up With News/Current Events

... I Can’t Live WithoutHow important to your life, if at all, are each of the following?I Can't Live Without It Summary Music | Mental health/wellness | Technology | Travel | Social media | Beauty/grooming | Video games | Movies | Sports | Fashion/style | TV shows | Digital culture | Live events | Social causes | News/current events | Podcasts | Celebrity culture | Politics Music | Mental health/wellness | Technology | Travel | Social media | Beauty/grooming ...

Worries & Stressors

... Worries Which of the following things, if any, do you worry about?Please select all that apply. Racism | War | The economy | Random acts of violence | The state of my country | Medical issues/ diseases | Income inequality/ poverty | Bullying | The environment/ climate change | The state of the world | Natural disasters | Work/school | The job market/ unemployment | Terrorism | Government/politics | Gender inequality | Drug addiction | Online/digital privacy | State ...

Worries, Difficulties, Mistrust?

... are responsible for the spread of hate messages/content | The government should do more to regulate technology and technology companies Health & Well-BeingHow much do you agree or disagree with each of the following statements?Strongly/Somewhat Agree I think technology creates isolation | I have purposefully taken a break from technology for my well-being Personal InformationWhich of the following, if any, are true for you when it comes to online privacy?Select all that apply. I worry that my ...

General Travel Sentiments

... aren't interested in traveling | I don't understand people who want to stay home 7 in 10 Trendsetters in the U.S. and two-thirds in the UK try to be the first of their friends to visit/experience a destination.FEELING TRAVEL PRESSUREWhich of the following, if any, are true for you?Please select all that apply I feel unfulfilled if I don't travel frequently | I feel social pressure to travel frequently About two-thirds of Trendsetters would rather visit a destination during a special event (e.g ...

Immersive Reality: AI, AR, VR

... new hobby | Learning a new language | Experimenting with home decor | Experimenting with your personal style | Exercising | Receiving work/school trainings | Meeting new people | Going to class | Receiving therapy | Having meetings with coworkers/peers | Assisting networking events | Assisting fandom/sports events/concerts | Going on a date | Experimenting with your gender identity | Breaking up with someone Quality RelationshipsWhich of the following best represents ...

Consumed Channels

... someone is complaining about Best Buy and will and direct customers to the right place to get help with their specific problem. This shows that the company cares about all of its customers. JAKE, 17I like store blogs that feel like style blogs, especially when they provide tips or different ways to wear a specific item. As a major planner, it helps me see the versatility of the item I’m considering. Something I find really frustrating are disparities between online and brick-and-mortar sale prices. I ...