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Politeness & Others

... thank you | Not giving up your seat for an elderly/pregnant person | Not showing up on time (e.g., being 10 minutes late to a meeting) | Not holding the door for someone | Grooming in public (e.g., clipping nails, flossing teeth) | Playing music too loudly | Using a phone at the dinner table | Not making eye contact when speaking to someone | None of these are rude THINKING OF OTHERSHow often, if at all, do you think about the way your actions affect others around you? Always ...

Gen Z Brands and Marketing

... Gen Z has high expectations for brands. They pay attention to marketing, like to communicate with the brands they love, and look for brands that reflect their values.Would You Rather...? As Indies, Zs prefer one-of-a-kind items, brands that are targeted to them, and stores that are designed for people their age. Unlike their Y counterparts, most Zs would opt for a cool product rather than a cool experience from a brand, and they would also prefer to buy something (60%) rather than make ...

Money, Finances, & Spending

... A quantitative overview of spending/saving habits and attitudes across U.S. and UK generations. FINANCIAL GOALSWhich of the following, if any, are true for you?Please select all that apply. I have financial goals I'm working toward | I use a service that helps me understand how I use my money (e.g. Mint, credit card spending report) TOOLS FOR MANAGING FINANCESWhich of the following, if any, do you use to help you manage your finances?Please select all that apply. Personal spreadsheet or ...

Race & Activism Data

... services | Quality healthcare | Have a reliable home/family life | Go to a gym/fitness center | Affordable housing | Quality college/university education | Quality primary education | Beauty/grooming products | Get a financial loan from a bank/financial lender | Become famous | Buy luxury products | None of the above FINANCIAL GOALSWhich of the following financial goals, if any, do you believe are possible for you?Please select all that apply. Owning a home | Being debt free ...

Gender Consumer

... A quantitative overview of shopping habits and preferences as relevant to gender.MEN ARE ACTIVE SHOPPERS Women are slightly out-shopping men, but men are shopping at a wider variety of stores. Men’s shopping habits mirror those of their female counterparts for most store categories, especially online stores. However, women tend to turn more to discount or bargain stores, such as dollar stores, while men are more drawn to electronics and sporting goods stores. Which, if any, of the following ...

Worldly Improvement

... one in two Trendsetters and youth have traveled to visit family, and U.S. women (51%) are more likely than U.S. men (37%) to make these travel plans.For which of the following reasons, if any, have you taken a personal trip/traveled in the past year?Please select all that apply To relax | To get away | To visit family | To try something new | To experience a different type of environment (e.g., mountains, rural area, big city) | To visit friends | For a special occasion (e.g ...

Brands

... shopping | I consider myself to be brand loyal IMPORTANT FACTORS TOWARD GOOD CUSTOMER EXPERIENCES Which of the following, if any, do you consider important for a good customer experience?Please select all that apply. Having a good return/exchange policy | Easy returns (e.g., free return shipping, providing return labels) | Having a real person I can talk to | Having online ordering | Having a physical store I can go to | Having 24/7 support/service | Having self-checkout ...

Learning Agenda

... college even if unsure of what they want for their future Learning PreferencesSelect one statement that you agree with more. I would rather learn something in person/offline | I would rather learn something online | I would rather learn independently/ by myself | I would rather learn collaboratively/ with others Platforms For LearningWhich of the following are your go-to platforms to help you further your education/ learning?Please select all that apply. YouTube | Google Search | TikTok ...

Shopping

... Parents take a practical approach to shopping and value their kids’ opinions when it comes to what they buy. SELECTIVE SHOPPERSThe majority of U.S. and UK parents do most of the shopping for their family in-store, rather than online, and most like to browse and take their time when shopping as opposed to “getting in and getting out.” This is especially true for moms in both countries. Most parents shop for their child continually throughout the year instead of focusing on shopping ...