POP Marketing Jun 26, 2014 marketing media & entertainment branding celebrities experiences ... A quantitative overview of entertainment marketing preferencesPOP MARKETINGHalf of young people today agree that it’s important for brands to stay up to date on pop culture, on top of which marketing itself has become part of the cultural conversation. Forty-five percent of respondents say that they like to talk about interesting commercials with their friends, and half agree that it’s important for brands to be active on social media. To what extent do you agree with the following statements ...
Technology Mar 06, 2019 ... online | I worry that society's use of technology is hurting our social skills | I worry I will have less and less human interaction as technology progresses | I worry that society's use of technology is making us less intelligent | I worry about digital devices taking over the world Less than 10% of U.S. Zs, Ys, Xers and Boomers have a fear of technology.ONLINE LIVINGWhich of the following, if any, are true for you?Select all that apply. The Internet helps me live a happier life ...
Politics Mar 09, 2019 ... A quantitative overview of the political attitudes and perceptions among Gen Z, Gen Y, Gen X, and Baby Boomers.SHARING POLITICAL VIEWS WITH OTHERSWhich of the following, if any, are true for you?Please select all that apply. I am open to listening to others' opinions about political topics | I prefer not to voice my political views to others FOLLOWING POLITICSWhich of the following, if any, are true for you?Please select all that apply. I regularly follow political news/social issues in my ...
Entertainment Mar 05, 2019 ... (e.g., Netflix, Hulu) | Via a free streaming service (e.g., YouTube) | Live on TV | Binge watched a TV show | DVD | Social media livestream on the Internet (e.g., Facebook Watch, Snapchat shows) | On a social media platform (e.g., shows made for Snapchat, Facebook Watch) | Via a TV network's website or app (e.g., ABC.com, Freeform.com) | Live via streaming player (e.g., Sling, Playstation Vue) | Other | None of the above GENERAL ENTERTAINMENT PREFERENCESPlease select one ...
Social Media Mar 04, 2019 ... was in years past | Social media has become less cool than it was in years past | I feel more comfortable meeting people in-person | I feel more comfortable meeting people online 1 in 4 Zs, Ys, and Xers in the U.S. and UK feel pressure to respond immediately to texts and emails.LIFE ON SOCIAL MEDIAWhich of the following, if any, are true for you?Select all that apply. I have friends on social media that I don't know in real life | I spend too much time on social media | I wouldn't ...
Digital Brands Dec 27, 2013 marketing social media ... an ad, I’d rather have it personalized towards what I want, rather than be completely off base. LOUIE, 26BRAND EXPECTATIONS When interacting with their favorite brands online, Ys and Zs would most like to see deals and rewards programs offered to them. Women are particularly interested in ways they can save money, while men are more interested in brands offering a gaming experience. Teens want brands to provide them with more how-to and DIY content, and inspiration for things to do, make, or buy ...
Stress Factors & Social Norms Mar 10, 2019 ... | Income inequality/ poverty | Government/ politics | Immigration issues | Gender inequality | LGBTQ+ issues | The job market/ unemployment | Online/ digital privacy | Artificial intelligence | Digital dependence | Nothing SOCIAL STIGMAS TODAYWhich of the following, if any, do you think have a social stigma today?Select all that apply. Men wearing makeup | LGBTQ+ relationships | Using marijuana | Gender non-conformity/fluidity (i.e., not identifying as masculine or ...
Current Financial Situation Aug 29, 2017 ... introductory interest rate | Hours of operation for call centers | Exclusive access/perks (e.g., early access to buy concert tickets) | Ability to have a safety deposit box | Third party website recommended one to me based on my preferences | Boutique/local business | Financial advisor recommended it to me Family member recommended it to me | It's the bank that my family has always used | Number/location of branches | Number/location of ATMs | Large financial institution | Trusted staff ...
BMS Body Jun 22, 2015 ... also go to gyms and take advantage of the outdoors for exercise. While women are more likely than men to exercise at home, men are more likely to go to a gym, which could be due to the types of exercises that each prefer. Ys also turn to the web for workouts, with nearly a quarter using online videos, and 17% taking part in fitness challenges. Which of the following best describes your typical exercise habits?Those who ever exercise I exercise at home | I exercise at a gym | I exercise outside ...
Travel 101 Nov 24, 2018 ... generally do?Select all that apply Carry cash | Post photos on social media | Buy gifts for others | Check-in on social media | Use a physical camera (not part of your smartphone) | Collect items to make a scrapbook/photo album | Keep a journal | Write postcards/letters | Blog | None of the above LAST TRIP ACTIVITIESThinking about your last trip, what did you do?Please all that apply Shopped | Tried local food/drinks | Tried a new experience | Went to a food ...