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Building Brand Loyalty

... young people to be more loyal.What, if anything, would make you more loyal to a brand?Please select all that apply. Free shipping | Good customer service | Rewards/ cash back programs | Consistency (e.g., in quality, sizing) | Good return policy | Recognition for the time/ money I have spent with the brand | The brand responds to my feedback/ questions | Ability to refurbish/ repair items with help from the brand | Feeling a personal connection with the brand (e.g., salesperson remembers ...

Body & Beauty Alterations

... than it used to be | I know someone who has had plastic survey | I use photo filters/face filters to control my online physical look | I have gotten/am seriously considering getting plastic surgery Defining "Professional"Do you agree or disagree with each of the statements below?Agree Summary A person shouldn't have to look a certain way to be considered professional | There's no such thing as an 'unprofessional' hairstyle | I feel pressure to look a certain way at work in order to ...

Household Type, Parenting "Villages", Advice, Social Influence & Impact

... better parent | The amount of parenting information online is overwhelming Social Influence & Impact Do you agree or disagree with each of the following statements below?Agree Summary Social media has led to an increase in judgment of parenting choices | Parents are competitive with other people about their child(ren)'s achievements and qualities | Given the state of the world, I have/had concerns about bringing a child into it | There aren't enough social structures in our society to ...

Gen Z Zscape

... that I listen to | Through my hobbies/ interests/ passions | Games that I play | My style | Entertainment that I watch | Creative arts that I do | Social media | Personal grooming | Decorating my room/ school locker | Sports that I play The websites I visit/use | Personalizing my stuff | Brands I buy/ use | Things that I collect | Customizing technology devices | The apps that I download on my phone and/ or tablet | Stores that I shop at | Photography | The types of people ...

Gen Z Money and Spending

... something online (that I made) to make money | I use mobile pay/mobile wallet | I have an online storefront/I've sold things online My Money Vs My Parents' Money My mom used to buy me almost everything, but now she says that if I want stuff I have to save my allowance. DENALI, 8, ILI don't get allowance, but I spend a lot of my money. If my mom doesn't think what I want is necessary, she won't let me buy it. MORGAN, 12, OHI don't get an allowance; the money I have I get from gifts, and most of it goes ...

Digital Brands

... computer will forever be traced, and that brands are following me and tracking my online actions. Targeted ads are kind of neat, though, because I do sometimes forget about items in my Amazon cart until I’m on Facebook and then an ad reminds me. HEIDI, 27I love personalized ads. For example, I get a lot of ads for ASOS sales and new items, and since it’s one of my favorite online shops, it reminds me to check out their stuff and see what’s new. Sometimes the personalization is a little off, but I ...

Planning Travel

... traveling, I prefer to dress casually | When traveling, I prefer to dress up | I plan out my packing in advance | I pack last minute | I pack for function | I pack for style | When packing, I plan out my outfits for each day | When packing, I bring items without knowing when I will wear them TO-DO LIST BEFORE THE TRIPWhich of the following, if any, do you typically do before going on a trip?Select all that apply Save money | Buy food/drinks | Buy new clothing | Buy travel size ...

Gen Z Tech and Social Media

... regularly (at least once a week) on your mobile phone and/or tablet?Zs who own a cell phone/tablet Browse products | Locate a store | Research brands/companies | Buy something | Look at ads | Use mobile discounts or coupons Mobile Socializing Mobile devices are the new social hotspots. In fact, 61% of Zs visit social networks via their devices at least once a week, but just going to social networks is not enough these days. Driven largely by teens, nearly half also regularly check into places ...

Life Events & Milestones

... high school/secondary education | Travel a lot | A flexible schedule | Have children | An advanced degree (e.g., master's, Ph.D) | Own my own business | Other | None of the above LIFE ACHIEVEMENTSWhich of the following, if any, have you already done or do you want to do in your life? Get a driver's license | Live on my own | Have a career | Buy/lease a new car (a car that has not been previously owned) | Buy a home | Be financially secure | Graduate from university ...

Work Life & Loyalty

... | None I like the work itself | I like the other people who work there | I like my boss/management | I like the office environment/culture | The company is good for the community/world | I think the benefits offered at my company are good | For the incentive I would receive if they got hired, even if I think they won't like the job | None BRINGING FAMILY AND FRIENDS TO WORKMore than a quarter of those who have ever had a job have felt comfortable having their friends and parents visit ...