Gen Z Parent Perspective Mar 20, 2015 family gen z parenting ... more scared of what my child might encounter online than outside | Technology/The Internet puts more pressure on parents today | Technology/The Internet has changed my definition of parenting | My child spends too much time online | I have gone to my child for help with technology | Technology/The Internet does a better job of teaching my child(ren) things than I do The majority of parents (84%) know about most or all of the things their tweens do online.To what extent are you aware of what ...
Digital My Private Life Dec 23, 2014 oversharing privacy security social media ... A quantitative overview of online sharing and privacy concernsWith a majority of young people claiming that it's difficult to attain privacy online, it follows that a majority are willing to pay for products and services specifically designed to ensure their digital privacy. Most have become more concerned about these issues in the past year, which is reflected in how they have scaled back their sharing of personal details online. In fact, a greater number say they share nothing about ...
Digital My Gaming Life Dec 19, 2014 gaming consoles eSports mobile ... making in-app purchases if it gives me access to additional levels, special features, gear for my character, etc. A SPECTATOR SPORT Half of Mainstream 14- to 34-year-olds and 38% of Trendsetters watch others play games online at least once a week. Men, who have a greater inclination for gaming in general, are significantly more likely than women to engage in such activities. How often, if ever, do you watch others playing games online?Summary of at least once per week At least once per week Men are ...
Digital Next Tech Dec 24, 2014 technology 3D augmented reality gadgets wearables ... agreement about what future tech is most appealing. They are drawn to cloud services and mobile payments, and both want to try 3D printing and virtual reality. Interest in certain new technologies is partly driven by life stage. Teens, whose lives exist largely online, are more curious about the cloud than are their older peers. Conversely, older Ys are more interested in smart home tech, fitness trackers, and mobile payments. Despite the media attention smartwatches have received, 42% of Mainstream and ...
Digital My Social Life Dec 22, 2014 communication social life social media ... amazing to be able to find so many interesting images and see what excites your friends and people around the world on Pinterest. After using it for a while, I feel inspired and have hope that the world can be a beautiful place to live. LAIS, 25, BRAZILI feel quite good about Facebook overall. It’s a perfect online social platform where we can stay connected with lots of people, get to know what is happening around the world, share things, and meet new people from other countries. RISHU, 32, USAA ...
Global Y Media Sep 24, 2014 global media & entertainment social media ... use the web for promotion. Would you rather...? Use the web for self-improvement | Use the web for self-promotion MORE THAN 6 in 10 GLOBAL Ys USE SOCIAL MEDIA TO CONNECT WITH PEOPLE FROM ALL OVER THE WORLD. THOUGHTS ON SOCIAL MEDIA My generation loves to show themselves off on the Internet. They are all crazy about social media and how they appear online. It’s almost as if the ‘fake virtual world’ is more important than the real one. RENATA, 25, BRAZILThe Internet is a window to the world and ...
Global Y View Sep 22, 2014 global ... A quantitative overview of the outlook, attitudes, and preferences among Ys around the world. 7 IN 10 GLOBAL Ys SAY THE WORLD HAS BECOME SMALLER BECAUSE OF TECHNOLOGY TECHNOLOGY MAKES THE WORLD GO 'ROUND It’s never been easier for young people to connect, learn, and communicate with peers around the world. Global Ys (GYs) agree that the Internet in particular has fueled this new perception of connectedness that transcends borders. In fact, 91% of Ys in both China and India agree that ...
POP Marketing Jun 26, 2014 marketing media & entertainment branding celebrities experiences ... A quantitative overview of entertainment marketing preferencesPOP MARKETINGHalf of young people today agree that it’s important for brands to stay up to date on pop culture, on top of which marketing itself has become part of the cultural conversation. Forty-five percent of respondents say that they like to talk about interesting commercials with their friends, and half agree that it’s important for brands to be active on social media. To what extent do you agree with the following statements ...
POP Landscape Jun 17, 2014 media & entertainment movies music news TV ... look to TV shows and movies for culture cues. In general, women are more likely to rely on social media, news sources, and magazines, while men are more likely to frequent online videos and discussion boards to stay current. Which of the following sources do you use to stay current with culture? Select all that apply. Social media | Word of mouth | TV shows | Movies | News sources | Online videos | Blogs and websites | Magazines | Books | Social news sites | Gossip sites | Forums ...
POP Watch Jun 19, 2014 media & entertainment celebrities movies TV video ... WATCH I don’t have a TV, so I watch everything on my laptop, usually online. I don’t have tons of time to watch TV, but I usually follow a few shows. I like well-written, funny stuff and addictive cliff-hanger shows that make me twitchy for the next episode.ARIEL, 28I watch TV on a normal TV, but I use Roku to access Netflix. I also access HBO On Demand, Showtime On Demand, and a few other regular on-demand channels. With the ability to access HBO On Demand and Netflix on my TV through Roku, that’s ...