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Playing House

... lightbulb) | Home robot/assistant (e.g., Amazon Echo, Roomba) LOYAL TO BRANDSMany young adults are brand loyal, especially when shopping for things like personal care products, groceries and cleaning supplies. Additionally, nearly half of those who have pets buy the same brands of pet products, while about a third of youth buy the same brands of cleaning supplies and home electronics. Women are more brand loyal than men in nearly all these categories, as are Ys compared to Zs, likely because they are ...

Brands & Home

... A quantitative overview of youth’s spending habits and the impact brands have on young people’s communities.BRANDS SUPPORTING COMMUNITYWhich of the following, if any, are true for you?Please select all that apply I like when brands show local pride | I like when brands create ads/marketing campaigns that reflect the community/town/city I live in | I would like if brands offered more traveling pop-up stores 79% of Trendsetters in the U.S. and 74% in the UK feel that brands should host ...

Popular Culture & Brands

... like when brands feature celebrities | I like when brands feature social media influencers I like when brands feature celebrities | I like when brands feature social media influencers Nearly 1 in 4 youth globally will decide to watch an ad within the first few seconds.WANT TO CHECK IT OUTSeven in 10 global youth agree they want to check out a brand or product if it has high ratings (72%), high sales (67%), and/or is mentioned a lot of social media (66%). Women and those aged 22-34 are more ...

Volunteering & Being Involved

... trip (e.g., Habitat for Humanity) | Attended a rally or protest | Reached out to government officials | None of these Nearly half (49%) of U.S. Trendsetters, and 44% in the UK, would not knowingly buy a product that is "bad" (e.g., for the world or environment).GIVING BACKWhich of the following, if any, is true for you?Please select all that apply. I generally give at least a few dollars when someone I know asks me to donate | I give to charity almost every year | I have made an ...

State Of The Union

... not to waste food | I volunteer | I vote | I don't create unnecessary garbage | I actively support causes I care about | I support causes on social networks | I research political candidates or referen- dums that I vote for | I don't use a lot of natural resources (e.g., gas, energy, water) | I research the companies that I buy from | I don't buy products that were tested on animals | I don't buy products or services from companies that exploit their workers | I avoid eating meat or ...

Friends & Gifting

... A quantitative overview of gifting habits among friends.Trendsetters in the U.S. (63%) and the UK (58%) are more likely to give a friend an experience rather than a physical item as a gift. GIFT BUYINGWhile nearly 40% of U.S. and UK youth are likely to buy their friends a gift for their birthdays, U.S. youth are more likely than those in the UK to also buy gifts for friends during the holidays (40% vs. 19%). U.S. youth are also more likely to feel the need to reciprocate, with 43% feeling ...

Brand Influence(rs)

... A quantitative overview of how brands play a pivotal role in the lives of young people when if comes to influencers.Among Trendsetters, 66% in the U.S. and 64% in the UK, think influencers are the new brands.FEELING CLOSER TO BRANDSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Influencers help me feel closer to my favorite brand(s) | Celebrities help me feel closer to my favorite brand(s) | Athletes help me feel closer to my ...

POP Marketing

... , namely info about upcoming sales and promotions.ANNABEL, 16I like when brands have a Facebook page or an Instagram account. It makes it easier to connect with them, and I really enjoy being able to find out about sales online before I go to the store.SYDNEY, 15I like interacting with brands that post content that corresponds to the brand’s identity/image. I think these are best when the content is easy and quick to consume, such as a top 10 list, a short video, or a series of pictures. I also like ...

Digital Life

... | Sports THOUGHTS ON PAID CONTENT I recently subscribed to Spotify, which has a monthly fee. I used to use iTunes and buy the occasional song, but Spotify just makes more sense because in the long run I’ll spend less and won’t be stuck listening to songs that I’m sick of in a year’s time. We have a shared family Netflix plan as well. That’s honestly it: I’m never really willing to pay for things online unless they blow my mind . We even use antennae at home for television, because it gives us the ...