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Brands & Marketing

... A quantitative overview of how consumers view advertising and the channels they want brands to use to communicate with them.ADS & ENDORSEMENTSFamiliarity plays a large role in the mind of the consumer. Roughly seven in 10 U.S. and UK youth want to see ads and marketing campaigns with real people in them rather than celebrities. Another seven in 10 Trendsetters say they are more likely to buy a product or service if a friend promotes it or if a social media influencer likes it than if a ...

BMS Overview

... , taking naps, and praying at least once per week. Men are more likely than women to engage in wellness activities. Age also plays a factor: older Ys are more likely to take supplements and visit spas, while younger Ys are more likely to nap and spend time in nature, and Zs are more likely to play games and pray. How often, if ever, do you do each of the following activities?Those who do these activities at least once per week Exercise | Play games | Take nutritional supplements/ vitamins | Nap ...

GAMING X COMMUNITY

... GAMING PREFERENCESPlease select one statement from each pair below that you agree with the most.Those Who Play Video Games I prefer to play video games with people that I know | I prefer to play video games with people that I don't know | Play video games on a console/PC | Play video games on my phone | I prefer to play video games with friends online | I prefer to play video games with friends in-person | Play video games that are high energy and stimulating | Play video games ...

Innovation & Smart Devices

... | Wifi connected door/entry (e.g., August Smart Lock, Nest x Yale Lock) | Smart plug (e.g. ability to plug any device into an outlet to control remotely) | Smart appliance (e.g., a refrigerator that can tell you when to buy groceries) | Smart furniture (e.g., side table that has ports to charge a cell phone, smart mattress) | Smart baby device (e.g., smart baby monitor, smart bottle) | Home robot (e.g., Roomba, Robomow) | Self-driving car | Robotic/smart sex device (Base: 18+) | Robotic ...

Global Y Consumer

... products I want to buy. Nevertheless, I also buy things online like secondhand items or very special things that are not available in a store. SANDRA, 30, GERMANYI prefer to shop on my smartphone or tablet. I would say I shop 70% of the time online/mobile and 30% in-store. The things I buy most in-store are food, water, etc. Online/mobile I buy a lot of electronics. ONUR, 21, GERMANYI prefer to do my shopping online. Online shopping is more convenient and hassle-free. I can choose a large number of ...

Spending Behaviors & Attitudes

... say having a rewards card affects how much they spend, and another 30% say it affects how frequently they buy. About a quarter also say rewards cards affect how many purchases/items they buy and what brands they choose. Those in AUS are more likely than those in the U.S. and UK to say having a rewards card impacts how frequently and what they buy, as well as what brand they purchase.How, if at all, are your purchase decisions affected based on having a rewards card (e.g., credit card where you get ...

Modern Parents Brands And Marketing

... photos of their child posted online, even if the comments are positive.Which of the following, if any, are true for you in terms of your child's online privacy?Please select all that apply. It's wrong for brands to share photos of my child posted online without my permission | I would like brands to comment positively on photos of my child posted online 31% of U.S. parents and 28% of those in the UK think it is important that their child is a savvy consumer.BRAND SELECTIONMany parents ...

The Future of Dating

... | Horoscopes | Books/ Magazines | Religious/ Spiritual leaders | Podcasts | Celebrities | None of the above Status UpdatesTo what extent do you agree/disagree with each of the following statements?Strongly/Somewhat Agree Summary People overshare their relationships online | People obsess about dating and relationships too much | I like to share my relationship on social media Make It OfficialWhat makes a relationship official?Select all that apply. Say I love you | Introduce your partner to ...

Shopping Behaviors

... ) BRAND SELECTIONIn most cases, young adults know what brands they want to buy and they end up buying products from those brands. However, more than a third of youth say there are some categories of products for which they decide what brand to purchase while they are in the store, particularly groceries, home décor, and items for the garden. Travel, tech, and digital media, however, are among the categories that many young adults make their mind up about while they are ...

Shopping and Customer Service

... speak with a customer service representative in-person, while those in the UK most prefer to do so via email (20%). Moreover, U.S. youth like to communicate with representatives by phone significantly more so than those in the UK.Which of the following, if any, is your preferred way to communicate with a customer service representative?Please select one. In person | Email | Phone | A chat window on the brand's website | Social media | Online review | Contact form on the brand's website ...