BMS Brands and Marketing Jun 25, 2015 ... disagree with each of the following statements?Summary of Strongly/Somewhat Agree Lots of brands are just trying to capitalize on the latest health crazes and don't really care about customers' wellness | It's important to me that the products I buy contribute to my personal wellbeing | I like brands that embrace wellness as part of their mission | I think it's important for 'junk food' brands to offer healthier options/ varieties | I feel better about brands / businesses that give back to health ...
Gen Z & Technology Jun 04, 2017 ... A quantitative overview of the role of tech in Gen Zs’ lives, including frequency of usage, favorite mediums, and interest in emerging technologies. About 8 in 10 Trendsetters in the U.S. and UK use technology every day.TIME SPENT ONLINEAbout half of Zs (42% in the U.S. and 51% in the UK) spend more than 10 hours online each week. Trendsetters in the UK are most likely to spend 20+ hours online a week (44%), followed by UK males (30%) and Trendsetters in the U.S. (28%).On average, about ...
Gen Z & Politics & Social Causes Jun 08, 2017 ... petition | Participated in a challenge to raise awareness/money for a cause | Shared information on social media about a social cause | Shared information on social media about politics | Participated in a protest/rally in person | Participated in a boycott of a brand or product | Traveled to another location to participate in a volunteer activity/protest/rally | Participated in a protest/rally online | Contacted a government representative Donated my money | Signed a petition ...
Gen Z Landscape Jun 10, 2017 ... | Unstructured play/ creativity | Volunteering | Celebrity culture | Virtual reality | Meditation/ mindfulness | Politics/news | Religion | Podcasts SOURCES OF STRESSYoung people cite many sources of stress in their lives, with the number one contributor being the pressure they feel to get good grades/do well at work. Zs in the U.S. are more likely than those in the UK to consider this area of their life stressful. Other common causes of stress for this generation include wanting to please their ...
Betterment & Goals Mar 10, 2018 ... accomplish their goals.Which of the following, if any, are true for you when you achieve your goals?Please select all that apply. I set my next goal | I allow myself time to relax/take time off | I tell friends/family about it | I buy myself something new (e.g., shoes, watch) | I go out for drinks/a meal to celebrate | I reward myself with a beauty/grooming treatment | I post about it on social media | I go on a trip to celebrate | I revert back to my old ways/habits | I feel ...
Sports Spectatorship & Engagement Mar 09, 2017 ... where my seat at a sporting event is going to be (online) REGULAR SPORTS ENGAGEMENTTrendsetters, even more so than young adults overall, engage with sports regularly. In fact, two-thirds of U.S. Trendsetters and 58% of those in the UK say they watch post-game commentary/events for each game and more than half of Trendsetters in both countries watch pre-game commentary or events, and read/post on online sports forums for each game. Additionally, more than a third of Trendsetters even blog/post ...
Brands & Marketing Mar 02, 2017 ... apply. Olympics | Super Bowl | World Series | NBA finals | World Cup | College Football Playoff (American) | NCAA March Madness | Stanley Cup | Champion's League | Euros | Six Nations | FA Cup | The Ashes SUPER BOWL ADSNearly half of U.S. adults and 40% in the UK watch the Super Bowl solely for the commercials. Moreover, 27% of U.S. youth and 50% of Trendsetters specifically seek out their favorite Super Bowl ads online. These numbers are lower in the UK, where the ...
Entertainment Landscape Nov 27, 2016 ... Trendsetters in both the U.S. and UK saying they are interested in international TV shows. About four in 10 youth and more than half of Trendsetters like playing online games with people in other countries, with men more interested in this than women and teen Zs being more interested than Gen Ys. Many young adults also watch foreign films and read books from foreign countries.Which of the following, if any, is true for you?Please select all that apply. I am interested in international TV shows on Netflix ...
TV, Movies & Books Nov 24, 2016 ... ) | Watch an original show from an online network (e.g., Netflix's Orange Is the New Black) | Listen to a podcast | Watch branded content (e.g., Chipotle's Farmed and Dangerous) | Listen to vinyl U.S. youth would prefer to stream videos on Netflix rather than YouTube, while the opposite is true for UK youth.TV PREFERENCESToday’s youth don’t have a strong preference between watching TV alone or with others and they are equally likely to want to watch several series at a time as they are to ...
Media Mix Nov 26, 2016 ... 3 months for entertainment?Please select all that apply. Watched streaming video (e.g., Netflix, YouTube) | Watched a movie at home | Listened to the radio | Played video games | Listened to a music streaming service | Watched a movie in a movie theater | Read news online | Watched TV Live | Read a book | Watched someone playing a game | Played app-based games | Binge watched a TV show | Read an email newsletter | Read a magazine | Tuned into a ...