Social Media Habits Nov 28, 2017 ... youth.Which of the following, if any, are true for you?Please select all that apply for each. I have de-friended people on social media | I use social media accounts to sign in to other apps/websites on my devices | I have deleted a social media app from my phone because it was no longer relevant to my life | I play games on social media/I have gaming accounts connected to my social media | I feel hurt if my close friends post online about things they have done that they didn't tell me ...
Quality > Quantity Friendships Dec 04, 2017 ... A quantitative overview of how smaller circles of closer friendships are emerging, even as there is more access to new people.FRIENDS BY THE NUMBERYouth in the UK have roughly 20 friends they know online and offline, whereas in the U.S. youth have a slightly smaller circle of about 15 friends. Additionally, U.S. and UK youth are likely to communicate in person or online with only one third of their already small friend group on a weekly basis.How many friends, if any, do you currently have ...
Social Activities Nov 27, 2017 ... A quantitative overview of the social activities youth take part in with their friends.72% of U.S. youth and 64% of UK youth prefer to make plans with friends in advance rather than last minute.1 in 3 Trendsetters use online event listing websites like Eventbrite to find interesting things to do.ACTIVITIES WITH A FRIENDWhen looking for activities to do with a friend, the most popular among youth in the U.S. include shopping in-store, going to the movie theater, and eating a meal at home. In the ...
Financial Attitudes Aug 28, 2017 ... A quantitative overview of young people’s perspective on their current financial situation and financial future.FINANCIAL PRIORITIES While money is very important to global youth, most would not choose being wealthy over being healthy. This is especially true for women, who are also more likely than men to say it’s more important that they make a difference in the world than that they have a lot of money. Cassandra predicts this “do good” trend will grow as Trendsetters are significantly ...
BMS Brands and Marketing Jun 25, 2015 ... disagree with each of the following statements?Summary of Strongly/Somewhat Agree Lots of brands are just trying to capitalize on the latest health crazes and don't really care about customers' wellness | It's important to me that the products I buy contribute to my personal wellbeing | I like brands that embrace wellness as part of their mission | I think it's important for 'junk food' brands to offer healthier options/ varieties | I feel better about brands / businesses that give back to health ...
Spending & Travel Nov 17, 2018 ... treat myself | I typically buy new clothes/shoes before going on a trip Nearly 1 in 5 Gen Ys in the U.S. and UK say their parents help pay for them to go on vacation/holiday with them.TRAVEL RELATED PURCHASESWhich of the following, if any, have you done or are you interested in doing?U.S. TrendsettersSelect all that apply Paid to check a bag | Bought a business class ticket | Bought a first class ticket | Paid for an upgrade to first class | Paid for an upgrade to business class ...
Gen Z & Technology Jun 04, 2017 ... A quantitative overview of the role of tech in Gen Zs’ lives, including frequency of usage, favorite mediums, and interest in emerging technologies. About 8 in 10 Trendsetters in the U.S. and UK use technology every day.TIME SPENT ONLINEAbout half of Zs (42% in the U.S. and 51% in the UK) spend more than 10 hours online each week. Trendsetters in the UK are most likely to spend 20+ hours online a week (44%), followed by UK males (30%) and Trendsetters in the U.S. (28%).On average, about ...
Gen Z & Politics & Social Causes Jun 08, 2017 ... petition | Participated in a challenge to raise awareness/money for a cause | Shared information on social media about a social cause | Shared information on social media about politics | Participated in a protest/rally in person | Participated in a boycott of a brand or product | Traveled to another location to participate in a volunteer activity/protest/rally | Participated in a protest/rally online | Contacted a government representative Donated my money | Signed a petition ...
Gen Z Landscape Jun 10, 2017 ... | Unstructured play/ creativity | Volunteering | Celebrity culture | Virtual reality | Meditation/ mindfulness | Politics/news | Religion | Podcasts SOURCES OF STRESSYoung people cite many sources of stress in their lives, with the number one contributor being the pressure they feel to get good grades/do well at work. Zs in the U.S. are more likely than those in the UK to consider this area of their life stressful. Other common causes of stress for this generation include wanting to please their ...
Sports Spectatorship & Engagement Mar 09, 2017 ... where my seat at a sporting event is going to be (online) REGULAR SPORTS ENGAGEMENTTrendsetters, even more so than young adults overall, engage with sports regularly. In fact, two-thirds of U.S. Trendsetters and 58% of those in the UK say they watch post-game commentary/events for each game and more than half of Trendsetters in both countries watch pre-game commentary or events, and read/post on online sports forums for each game. Additionally, more than a third of Trendsetters even blog/post ...
