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A&S Home and Family

... A quantitative overview of young adults' attitudes and behaviors surrounding home and family.WOULD YOU RATHER...? Although they like not being tied down by possessions, young adults would prefer to own rather than rent or use a sharing program for certain items; this is especially true among young women. For instance, the majority—especially teen Zs—would prefer to own both a car and a bike than to access them via a sharing program. This is likely because the sharing economy is ...

Social Activities

... A quantitative overview of the social activities youth take part in with their friends.72% of U.S. youth and 64% of UK youth prefer to make plans with friends in advance rather than last minute.1 in 3 Trendsetters use online event listing websites like Eventbrite to find interesting things to do.ACTIVITIES WITH A FRIENDWhen looking for activities to do with a friend, the most popular among youth in the U.S. include shopping in-store, going to the movie theater, and eating a meal at home. In the ...

Digital Life

... | Sports THOUGHTS ON PAID CONTENT I recently subscribed to Spotify, which has a monthly fee. I used to use iTunes and buy the occasional song, but Spotify just makes more sense because in the long run I’ll spend less and won’t be stuck listening to songs that I’m sick of in a year’s time. We have a shared family Netflix plan as well. That’s honestly it: I’m never really willing to pay for things online unless they blow my mind . We even use antennae at home for television, because it gives us the ...

Spending & Travel

... treat myself | I typically buy new clothes/shoes before going on a trip Nearly 1 in 5 Gen Ys in the U.S. and UK say their parents help pay for them to go on vacation/holiday with them.TRAVEL RELATED PURCHASESWhich of the following, if any, have you done or are you interested in doing?U.S. TrendsettersSelect all that apply Paid to check a bag | Bought a business class ticket | Bought a first class ticket | Paid for an upgrade to first class | Paid for an upgrade to business class ...

Financial Attitudes

... A quantitative overview of young people’s perspective on their current financial situation and financial future.FINANCIAL PRIORITIES While money is very important to global youth, most would not choose being wealthy over being healthy. This is especially true for women, who are also more likely than men to say it’s more important that they make a difference in the world than that they have a lot of money. Cassandra predicts this “do good” trend will grow as Trendsetters are significantly ...

BMS Brands and Marketing

... disagree with each of the following statements?Summary of Strongly/Somewhat Agree Lots of brands are just trying to capitalize on the latest health crazes and don't really care about customers' wellness | It's important to me that the products I buy contribute to my personal wellbeing | I like brands that embrace wellness as part of their mission | I think it's important for 'junk food' brands to offer healthier options/ varieties | I feel better about brands / businesses that give back to health ...

Gen Z & Technology

... A quantitative overview of the role of tech in Gen Zs’ lives, including frequency of usage, favorite mediums, and interest in emerging technologies. About 8 in 10 Trendsetters in the U.S. and UK use technology every day.TIME SPENT ONLINEAbout half of Zs (42% in the U.S. and 51% in the UK) spend more than 10 hours online each week. Trendsetters in the UK are most likely to spend 20+ hours online a week (44%), followed by UK males (30%) and Trendsetters in the U.S. (28%).On average, about ...

Gen Z & Politics & Social Causes

... petition | Participated in a challenge to raise awareness/money for a cause | Shared information on social media about a social cause | Shared information on social media about politics | Participated in a protest/rally in person | Participated in a boycott of a brand or product | Traveled to another location to participate in a volunteer activity/protest/rally | Participated in a protest/rally online | Contacted a government representative Donated my money | Signed a petition ...

Gen Z Landscape

... | Unstructured play/ creativity | Volunteering | Celebrity culture | Virtual reality | Meditation/ mindfulness | Politics/news | Religion | Podcasts SOURCES OF STRESSYoung people cite many sources of stress in their lives, with the number one contributor being the pressure they feel to get good grades/do well at work. Zs in the U.S. are more likely than those in the UK to consider this area of their life stressful. Other common causes of stress for this generation include wanting to please their ...

Betterment & Goals

... accomplish their goals.Which of the following, if any, are true for you when you achieve your goals?Please select all that apply. I set my next goal | I allow myself time to relax/take time off | I tell friends/family about it | I buy myself something new (e.g., shoes, watch) | I go out for drinks/a meal to celebrate | I reward myself with a beauty/grooming treatment | I post about it on social media | I go on a trip to celebrate | I revert back to my old ways/habits | I feel ...