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Shopping Experiences

... counterparts to make an impulse purchase due to sales, coupons, and discount codes. Recommendations from friends or family members have a much larger influence on impulse purchases than do celebrity endorsements. In-store displays are also important as they help prompt many young people to make a purchase.Which of the following factors, if any, have ever prompted you to make an impulse purchase?Please select all that apply. Sale | In-store coupon/ discount code | Remembered I needed it ...

Laws Of Attraction

... A qualitative overview of why young people today follow the influencers, celebrities, and athletes they do. WHY FOLLOW INFLUENCERSWhich of the following, if any, are true for you? I follow influencers...Select all that apply. For the entertainment/drama | To learn about things to do/explore | To discover new products/services | To stay in the know about what's going on in culture | Because I want to support them/the things they do | To discover new brands | For an escape from ...

Finance Data

... A quantitative overview of Gen Z and Millennial mindsets and behaviors toward finances. FINANCIAL SUCCESSWhich of the following items do you consider important to your idea of personal success?Select all that apply. Owning a home | Having a lot of money | Traveling whenever I want | Being my own boss | Owning a lot of nice things FINANCIAL TOOLSWhich of the following, if any, do you have?Please select all that apply. My own debit card | My own checking account | My own savings account ...

Creating Space

... A quantitative overview of how Gen Z and Millennials create spaces that feel and act as home to them. HOME PURCHASES & RENOVATIONSWhich of the following, if any, have you done in the past year or are interested in doing? Organized my space (e.g., kitchen, garage, closet) | Purchased home décor (e.g., rug, pillows) or artwork | Purchased home electronics (e.g., sound system, TV, gaming console) | Create a workspace to work/ study/ attend school remotely | Redesigned my space to make it ...

Brands & Betterment

... | Coupons or promo codes | TV commercials | A friend's post on social media | Ads on social media | Positive reviews in magazines/publications | An influencer's post on social media | In-store promotions | Events | Print ads | Radio ads | Celebrity endorsements | None of the above PRODUCT IMPROVEMENTWhen thinking about self-improvement products, about four in 10 U.S. and UK Trendsetters prefer to buy accessories, clothing, and home décor or furniture from a boutique or ...

Home Life

... likely than men to agree with both of these statements.Which of the following, if any, are true for you?Please select all that apply. I feel welcome in my community | I feel a sense of community where I live | I am a "regular" at places in my neighborhood (e.g., frequently visit the same coffee shop, restaurant) | I know my neighbors fairly well | I am an active member of my community (e.g., volunteer locally, on the local schoolboard) I feel welcome in my community | I feel a sense of ...

Digital Socialize

... things online several times a day. I share photos on Instagram, things to buy on Pinterest, links to stories on Twitter, and jokes to friends and family on Facebook or email. I do these things for personal enjoyment and to connect with people. MEGAN, 34I share things online frequently. I share a lot of photos and quotes that are inspiring to me , especially if I feel like someone else can relate to them. ARYANA, 15SOCIAL MEDIA USAGE While Facebook remains a top platform, its dominance across ...

TODAYS YOU(TH)

... generation is more...?Please select one answer from each pair below that you agree with the most. Likely to make their own rules | Likely to follow the rules | Willing to take risks | Willing to play it safe | On a path to try lots of different jobs | On a path to have one career | Likely to have better/deeper relationships with friends online | Likely to have better/deeper relationships with friends in-person | Unsettled | Settled | Independent | Group-oriented | Interested in making ...

Current Financial Situation

... introductory interest rate | Hours of operation for call centers | Exclusive access/perks (e.g., early access to buy concert tickets) | Ability to have a safety deposit box | Third party website recommended one to me based on my preferences | Boutique/local business | Financial advisor recommended it to me Family member recommended it to me | It's the bank that my family has always used | Number/location of branches | Number/location of ATMs | Large financial institution | Trusted staff ...