Sports Spectatorship & Engagement Mar 09, 2017 ... where my seat at a sporting event is going to be (online) REGULAR SPORTS ENGAGEMENTTrendsetters, even more so than young adults overall, engage with sports regularly. In fact, two-thirds of U.S. Trendsetters and 58% of those in the UK say they watch post-game commentary/events for each game and more than half of Trendsetters in both countries watch pre-game commentary or events, and read/post on online sports forums for each game. Additionally, more than a third of Trendsetters even blog/post ...
Brands & Marketing Mar 02, 2017 ... apply. Olympics | Super Bowl | World Series | NBA finals | World Cup | College Football Playoff (American) | NCAA March Madness | Stanley Cup | Champion's League | Euros | Six Nations | FA Cup | The Ashes SUPER BOWL ADSNearly half of U.S. adults and 40% in the UK watch the Super Bowl solely for the commercials. Moreover, 27% of U.S. youth and 50% of Trendsetters specifically seek out their favorite Super Bowl ads online. These numbers are lower in the UK, where the ...
Entertainment Landscape Nov 27, 2016 ... Trendsetters in both the U.S. and UK saying they are interested in international TV shows. About four in 10 youth and more than half of Trendsetters like playing online games with people in other countries, with men more interested in this than women and teen Zs being more interested than Gen Ys. Many young adults also watch foreign films and read books from foreign countries.Which of the following, if any, is true for you?Please select all that apply. I am interested in international TV shows on Netflix ...
TV, Movies & Books Nov 24, 2016 ... ) | Watch an original show from an online network (e.g., Netflix's Orange Is the New Black) | Listen to a podcast | Watch branded content (e.g., Chipotle's Farmed and Dangerous) | Listen to vinyl U.S. youth would prefer to stream videos on Netflix rather than YouTube, while the opposite is true for UK youth.TV PREFERENCESToday’s youth don’t have a strong preference between watching TV alone or with others and they are equally likely to want to watch several series at a time as they are to ...
Media Mix Nov 26, 2016 ... 3 months for entertainment?Please select all that apply. Watched streaming video (e.g., Netflix, YouTube) | Watched a movie at home | Listened to the radio | Played video games | Listened to a music streaming service | Watched a movie in a movie theater | Read news online | Watched TV Live | Read a book | Watched someone playing a game | Played app-based games | Binge watched a TV show | Read an email newsletter | Read a magazine | Tuned into a ...
Gaming Nov 21, 2016 ... ) | Puzzle games (e.g., Sudoku) | Adventure games (e.g., Final Fantasy, The Wolf Among Us) | First-person shooters (e.g., Halo, Bioshock) | Simulation games (e.g., The Sims) | Classic arcade games (e.g., Pacman, Strider) | Massive multiplayer online games (e.g., World of Warcraft) | Trivia (e.g., Trivial Pursuit, Family Feud) | Role-playing games (e.g., Dungeons and Dragons) | Sports games (e.g., FIFA, Madden) | Sandbox games (e.g., Minecraft) | Virtual worlds (e.g., Second ...
Shopping Experiences Sep 24, 2016 ... | Online coupon/ discount code | In-store display | A friend/ family member suggested it | Fear of item selling out | Shopping companion | Product packaging | Email from the brand/ retailer | Mention of this product on a website | Sales associate | Email newsletter | Celebrity/ influencer endorsement | Pop-up ad on my smartphone (BASE: Smartphone owners) | Pop-up ad on my computer (BASE: Computer owners) More than one in five Trendsetters would be willing to pay for a ticket to attend a ...
Betterment & Beauty/Grooming Mar 02, 2018 ... alignment, compared with 75% of Zs.How strongly do you agree or disagree with each of the following statements? I feel better about myself when I buy products that are...Strongly/Somewhat Agree Summary From brands that align with my values/goals | Sustainable/renewable | Innovative | Customized/ personalized for me | All-natural | Locally sourced/made | Fair trade | From a nationally recognized brand | From a small business | Organic ...
Shopping and Customer Service Sep 27, 2016 ... speak with a customer service representative in-person, while those in the UK most prefer to do so via email (20%). Moreover, U.S. youth like to communicate with representatives by phone significantly more so than those in the UK.Which of the following, if any, is your preferred way to communicate with a customer service representative?Please select one. In person | Email | Phone | A chat window on the brand's website | Social media | Online review | Contact form on the brand's website ...
Finances Jun 28, 2016 ... wait until their children are a bit older—age 11 on average. UK parents, on the other hand, allow their children to have their own bank account and their own debit card at a younger age than U.S. parents allow their kids to have such financial responsibility. On average, both U.S. and UK parents think their child should be 16 to get their own online payment account and 17 to get their own credit card. At what age do you think it is appropriate for your child to do each of the ...