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Politics

... petition | Donated my money to a cause | Spread the word about a social/political cause in person | Spread the word about a social/political cause online | Participated in a protest/rally in person | Participated in a boycott of a brand or product | Participated in a protest/rally online | Contacted a government representative | None of the above GENERAL POLITICAL VIEWSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I ...

Betterment & Beauty/Grooming

... %) compared to men (58% and 56%).How often, if at all, do you take part in each of the following?Select all that apply. - Summary of 'I do this' Do beauty/grooming treatments at home | Get a massage | Get beauty/grooming treatments at spa/salon/aesthetician office GROOMING PRODUCT USAGEOverall, Trendsetters tend to use more grooming products than youth overall. Body lotion and razor/shaving products are the most common. Close to seven in 10 U.S. and UK Trendsetters use body lotion or a razor ...

Politics 101

... A quantitative overview of young people's understanding and involvement in politics today.POLITICAL DISCUSSIONSWhich of the following, if any, is true for you?Please select all that apply. I have kept my political views to myself in order to avoid conflict or judgment (e.g., from a significant other, boss, friends, family) | My friends and I regularly discuss politics | I have hosted or attended a party for political events (e.g., watching debates, watching election results) ENGAGING ...

BMS Body

... NUTRITION FACTS BEFORE THEY BUY FOOD; 20% AND 27%, RESPECTIVELY, DO THE SAME AT RESTAURANTS. ALT ALIMENTATION Ys are trying a variety of foods and beverages purported to have health benefits, and Trendsetters are even more likely than Ys overall to do so. Most Ys have tried smoothies, protein bars, and whole grain foods in the past year. Fewer have tried items like cold-pressed juices and kombucha. While they are interested in the former, they may not have access to try it, but in the case of kombucha ...

Betterment & Learning

... years | I feel a responsibility to share my knowledge with friends THE LECTURE CIRCUITNearly one-quarter of U.S. and UK youth have attended or are interested in attending online or in-person classes/lectures/discussions for personal growth. Another quarter of U.S. and UK youth have taken or would be interested in taking online or in-person lessons/classes to learn additional skills (e.g., taking piano lessons, singing lessons, coding lessons).Of the statements listed below, which of the following ...

Music

... Music is youth’s most beloved form of entertainment, and they want brands to fuel their fandom by helping them discover new songs and artists.U.S. Youth's Favorite Artists Or Bands. 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 UK Youth's Favorite Artists Or Bands. 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 MUSIC MATTERSMusic is a vital part of young consumers’ lives. Youth listen to music to reduce stress, avoid boredom, and feel more confident ...

Political & Social Influence

... A quantitative overview of the influence that influencers, celebrities, and athletes have on young people today through demonstrating their political and social stances.GREATEST POSITIVE IMPACTWhich of the following types of people do you think has the greatest power to have a positive impact on the world?Please select one. Celebrities | Influencers | Athletes | I do not think any of these people have a positive impact on the world 81% of U.S. Trendsetters, and 74% in the UK, prefer to ...

Game Changers UK Fan Segmentation

... BRANDS & MARKETINGSuper Fans, Challenger Fans, and Casual Fans all admit to being more likely to buy a product that is endorsed by an athlete or team they like, and all feel that brands help them feel closer to their favorite players and teams. Overall, they feel brands do a good job of representing fan culture in their marketing, however, not all initiatives are working for these groups as they also feel strongly that brands will sponsor just about anything to be associated with sports ...

Quality > Quantity Friendships

... A quantitative overview of how smaller circles of closer friendships are emerging, even as there is more access to new people.FRIENDS BY THE NUMBERYouth in the UK have roughly 20 friends they know online and offline, whereas in the U.S. youth have a slightly smaller circle of about 15 friends. Additionally, U.S. and UK youth are likely to communicate in person or online with only one third of their already small friend group on a weekly basis.How many friends, if any, do you currently have ...

Supporting Social Causes

... A quantitative overview of how and why young people support the social causes they do. TRENDY CAUSESHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Social causes can become trendy | It is trendy to support social causes Causes can become trendy | It is trendy to support causes 3 in 4 U.S. (75%) and UK (78%) Trendsetters like when influencers, celebrities, athletes champion social causes and issues.SHOWING SUPPORTHow strongly do ...