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Macrotrends

Accelerated Adulthood

... these days,” accompanied by a shake of their head. However, the Internet era makes it seem that Zs are growing up even faster than youth of previous generations because of their ability to discover “adult” content prior to becoming adults.  With unprecedented access to sophisticated content, be it news online, mature movies and TV shows on streaming services, or uncensored opinions and photos on social media, it’s become increasingly difficult to shelter youth in an “age-appropriate” bubble ...

Variety Show

... global box office receipts while TV shows that "at least match the minority share of the population in terms of overall cast diversity" drew high ratings among 18-49-year-olds.I think entertainment has finally started to incorporate women and Black people more but should feature a wider variety of body types, sexual orientations, and mental health states.OLIVIA, 16, WIIn this regard, creators have a major opportunity to tackle diversity in a way that feels progressive but natural. Interestingly ...

Culture Spotlight On Australia

... to be the world’s largest film market by 2020. This ever-growing market has become highly attractive to Australian filmmakers, and they're working to remodel their films to attract a Chinese audience—although this move could be unnecessary in the future (see Origin Story). In an effort to strengthen relations with the Chinese market, the Australian Academy of Cinema and Television Arts created an annual Asian Film award. Australian filmmakers have prioritized developing co-productions with ...

Culture Spotlight On Brazil

... with such artists and helping encourage their acceptance.On Watch: YouTube Reigns Supreme TV broadcast company Globo has long shaped the popular culture of Brazil. However, YouTube is becoming the ruling platform in the country, and its vloggers are among Brazil's most influential public figures. Indeed, five of Brazil's 10 most influential public figures in 2017 were YouTubers. Meanwhile, Brazil is YouTube's second-largest consumer market after the U.S., and its success is ...

Anti-Social Media

... -Social Media. Given this shift, brands will have to rethink their advertising and influencer tactics or risk losing relevancy with youth the way traditional media has in recent years.I deleted most of my social media accounts and don't ever use others anymore. In the past, they solely served the purpose of getting rid of boredom, but I can find better ways to do that.BRUNO, 17, NYWe first noted social media’s entertainment evolution in Social (TV) Network, as Instagram and Snapchat Stories emerged as ...

Global Music Trends

... , from fashion to television to education. Hip-hop/rap music is the second most listened to genre of music among global youth, behind only pop/top 40, with 85% listening to it, and it is particularly popular in China, India, and Nigeria. According to Spotify’s global listening data, hip-hop was the fastest rising genre from 2016-2017, increasing in popularity by 74%. To that end, three of the top five most streamed artists—Drake, The Weeknd, and Kendrick Lamar—are figureheads of the hip ...

15 Minutes Of Fandom

... , independent music labels, hyper-targeted TV channels, and even a whole new medium in the Internet, and young people embraced the wealth of content they offered. It has become nearly impossible to isolate oneself from the myriad of diverse cultural cues that are constantly invading their phones, feeds, and screens. This has led to a nichification of culture and a redefinition of what “popular” means, with young people saying that something didn’t need to be widely viewed, listened to, or read to be ...

Culture Spotlight On South Africa

... QuestionSoap operas, often referred to as "soapies," are a significant genre in South Africa, accounting for 40% of TV viewing in the country. While this viewership isn’t specific to youth, the genre has an important role in South African culture; reflective of youth's appetite for purposeful popular culture, such shows in the country frequently raise complex issues, including racism, domestic violence, and HIV/AIDS, encouraging conversation and helping incite change. It's even common for such ...

Video Game Time

... , Sky will be offering the country's first 24-hour eSports network, Ginx eSports TV. Several sports teams, ranging from the Dallas Cowboys to the Houston Rockets to West Ham United have invested in eSports teams. Each of these initiatives continue to push eSports toward the mainstream. Another step in that direction is CBS’s forthcoming Candy Crush game show that will introduce the app’s broad audience to elements of competitive gaming. Still, eSports faces any number of hurdles before it becomes ...

Culture Spotlight On South Korea

... keep up with popular culture by looking at social media (e.g., scrolling through Facebook, Instagram). Women (56%) are more likely than men (34%) to stay up-to-date with popular culture through social media channels. Another avenue for keeping up with culture in South Korea is by watching TV shows online/streaming, dominated again by women, as well as those aged 22-34. One-quarter of youth also follow the news (print or online) to keep up with popular culture in South Korea.Which of the following ...