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Macrotrends

TasteMakers

... destination eatery, customers open kitchen cabinets to pick up their orders, and with each they received a surprise like those found in boxes of kid-targeted cereals. Additionally, the brand released a spot in the UK for Bran Flakes reflecting young consumers’ regard for food as an experiences, not just a product. The cereal is shown as a medium to create art and flex one’s creativity.Magnum Ice Cream Dipping BarsEarlier this year, ice cream brand Magnum opened pop-up shops in NYC, London, Paris, Berlin ...

Well Rounded

... lives that celebrate the art of balance. In sum, Ys’ pursuit of wellness is a nuanced balancing act that sees them continually looking for ways to meet their own self-improvement expectations, and those of their peers’, without it taking over their lives entirely. Brands, too, need to exhibit this same sense of balance in their own wellness efforts; those that don’t show a diverse range of wellness that spans all three components (body/mind/soul) run the risk of alienating legions of consumers. ...

Culture Spotlight On South Korea

... creating a noteworthy feminist movement. Doing Café is a feminist cafe in Gangnam that holds more than 1,000 volumes of feminist literature and considers itself the country’s “cultural home of feminism.” The café has attracted more than 10,000 visitors since it opened in March 2017, predominantly women in their 20s and 30s. Along with its feminist library, the café offers art exhibits, guest lecturers, social gatherings, and one-on-one counseling provided by owner, Kim Ryeo-il. Kim’s goal was ...

Purposeful Pop

... social media stars are taking on this role in inciting change. Female Middle Eastern influencers including Karazon and the Abdel Azis sisters are defying repressive norms in their countries by shunning the notion that women's thoughts and bodies must be kept hidden. Instead, they're discussing everything from their love lives to body shaming, and in the process, inspiring other women to seek freedom as well. In music, particularly, artists are speaking out through their actual art in their ...

Need For Speed

... to spend in a physical store as they can order and pay for items online and simply swing by the store to pick up their purchase. Amazon has taken the concept of frictionless shopping one step further with Amazon Go, its highly disruptive contactless shopping store in Seattle. By replacing cashiers and self-checkouts with state-of-the-art image-capture tech, Amazon Go removes the need to take any additional action in order to purchase items—shoppers simply pick up items and leave the store ...

StoryTales

... The art of storytelling is undergoing a renaissance among youth and emerging as a popular tool for marketers.The art of storytelling is undergoing a renaissance among Gen Ys. Though they are notoriously distracted from the written page by other modes of entertainment, Ys are transforming the way we approach stories: They share personal narratives in real-time via social media, crowdsource plots with co-authors they’ve never met, appraise an item’s value by the power of its story, and assign ...

It's A Mall World After All

... ideal shopping experience, first close your eyes and remember the malls of your youth: windowless corridors, generic chain stores, and greasy food courts probably come to mind. Now imagine something much more dynamic: rotating retail spaces, live shopping events, and interactive art installations—all opportunities for exploration and discovery. The second vision is, unsurprisingly, the version of the mall that modern consumers are gravitating toward today. Young shoppers want a layered ...

The Direct Connection

... compelling subway ads to podcast sponsorships to social media messaging—to create strong brand personas that modern youth can not only relate to and trust but also aspire to be like. These brands are especially talented at the art of the social media game, meeting youth where they spend their time and generating content that bridges the gap between brand and consumer. Indeed, three in 10 Trendsetters in both countries say they would be prompted to shop from a DTC brand because there is a sense of ...

Extracurriculars

... series of educational sessions called Today at Apple. The program offers more than 60 classes and is free and open to the public, covering topics such as photography, design, coding, and art. Participants can spend time learning at their choice of one of the 495 Apple stores. A “Creative Pro” is also there, holding 90-minute studio hours to answer questions and talk shop.BankMobile BankMobile, a digital-first bank that targets students, launched an online magazine to engage current customers and grow ...

Where There's A Will, There's Away

... both countries, demonstrating why they're willing to cut back in other areas. Travel has become a hobby to young generations, and therefore, they're willing to make sacrifices to invest in it, just as one would willingly invest money in other hobbies like sports/fitness or art. Meanwhile, as travel has become more accessible, with peer-to-peer accommodations and daily deal services, cutting back in certain areas can have a greater impact in enabling one’s ability to afford a trip. As young ...