150 results for '"books"'
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Macrotrends

StoryTales

... unexpected places, from lampposts to product packaging.MARKETING IMPLICATIONSConsider whether there is a book-worthy story behind your brand or company; companies such as Zappos, Virgin, Patagonia, and Lonely Planet have all written successful books about their corporate origins.While brands have been collaborating with designers and artists for years now, we expect the next collaborators to be writers. Marketers should tap well-known novelists as copywriters and serve as publishers for authors. Telling ...

Off-Roading

... , sabbaticals, and opportunities for extended learning. CREATIVE OUTLETSAt DreamWorks, employees can take classes in painting, sculpting, photography, cinematography, karate, and jujitsu during the workday. ERRAND ASSISTANCEJohnson & Johnson offers its staffers a concierge service to get their chores done, including having their dry cleaning picked up and their library books returned. CLEANING HOUSEEmployees at Evernote receive a housekeeping service twice a month. FAMILY TIMEFacebook lets staffers invite ...

Membership Drive

... up online, members simply text the times and dates on which they want appointments, and Treat subsequently books them. Currently, the service operates in Los Angeles.BeautyPassNYC-based BeautyPass allows members to get a set number of blowouts based on a tiered-pricing model. Users submit their service requests via text or the company’s website and BeautyPass concierges confirm their appointments. In the future, the company plans to offer unlimited manicures, spray tans, and spa services, too ...

ROI (Return On Image)

... association with everyday items—books, tools, candy—organized in tidy, visually striking ways. Ys and Zs enjoy the challenge of honing their design skills by staging captivating scenes, which poses an opportunity for marketers to offer inspiration and guidance where appropriate. Just as young producers are extending and elevating their stories, so too can marketers. Pre- and post-event content is becoming increasingly interesting to Ys and Zs, and marketers can tap into this by expanding narratives around ...

Welcome To The Club

... education (e.g., charter schools, magnet schools, etc.); the local store has been displaced by impersonal big box suburban supercenters and online retailers; and people are skipping the library and using electronic readers and ordering cheaper books online. As four in 10 young adults in the U.S. and UK say they don’t feel a sense of community where they live, they’re branching out and creating new ways to join IRL communities because they can’t rely on their immediate neighborhood or community fixtures ...

Brand Friends Forever

... to deliver happiness. Richard Branson has written several books that bring to life the adventurous spirit of Virgin. Top chefs, once stashed away in the kitchen, are luring diners to their restaurants by tweeting from behind the scenes. Tech and social media entrepreneurs, pioneers of this new era of transparency, are even endorsing major brands in other industries in order to step into the public eye: Foursquare co-founders Dennis Crowley and Naveen Selvadurai modeled for Gap, Tumblr founder ...

Genre Trends

... legendary superhero arrived on earth, his grandfather fought to save his home planet. This era will be covered in the prequel Krypton, based on DC Comics characters Seg-El, Superman’s grandfather, and Lyota Zod, his forbidden love interest.Untitled (The Dark Tower prequel) Stephen King’s Dark Tower saga already has a film in the works that will continue the adventures of gunslinger Roland Deschaine, but now a prequel in the form of a TV series will take a look at his life before King’s books ...

First Glocals

... appeal to today’s young consumers, and he’s at the center of popular culture, appearing on television, in books, and in movies.Even ancient religions are getting a modern twist. Young Indians are fully immersed in mobile phone culture, so much so that they’re using the technology to update Hindu prayer rituals with illustrated videos and downloadable iconography that they keep on their phones.For Chinese New Year, Tencent’s WeChat messaging service allowed users to digitally send friends red ...

weCommerce

... be resold. Consider how your brand can support resale of intangibles, including digital products: Apple has even patented a system for buying and selling digital movies, music, books, and software.Young people are seeking ways to refresh products they already own rather than acquire new ones. Brands should consider offering tutorials and classes, both online and in store, that instruct shoppers how to refurbish or repurpose products. - Fashion weCommerce - DepopMobile app Depop builds ...