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Brands & Marketing

... , accommodations) | Pet care | Vehicles (e.g., cars, bikes) NEW VS OLD BRAND PREFERENCESPlease select one statement from each pair that most closely aligns with your views. I would stick to my current brand | I would try a cheaper brand | I prefer to stick with brands that I know | I prefer to discover and try new brands CREATING BRAND LOYALTYWhat, if anything, would make you more loyal to a brand?Please select all that apply Free shipping | Good customer service | Rewards/cash back ...

Digital Next Tech

... with goods or services. STEPHEN POWER BROWN, FUTURIST AT INTELWelcome to the Internet of Things Within roughly 10 years, any object can be made smart. Anything in our world can become a computer. As well as being smart, that object can become connected to the Internet, and also sense the world around it. Smart cars will navigate down smart streets in smart cities. Smart toys, boxed inside smart packaging, will be delivered by smart trucks to smart stores. And throughout, the smart things will be ...

In-Store Vs. Online Shopping

... /restaurant (e.g., wine, beer, hard liquor) | Vehicles (e.g., cars, bikes) | Household supplies (e.g., cleaning supplies, toilet paper) | Garden/outdoor | Pet care | Beauty/grooming (e.g., hair care, makeup) | Household electronics (e.g., TV, microwave) | Shoes | Home décor/furniture | Clothing | Health/wellness (e.g., supplements, treatments) | Accessories not including shoes (e.g., wallet, jewelry) | Sports/fitness (e.g., sports equipment, workout gear) | Children's items (e.g., diapers ...

Gender Entertain

... | Travel | Gaming | Arts & culture | Shopping | Fashion/ style History | Sports | Beauty/ grooming | Food & wine | Home & garden | Design | Auto/ cars | Politics | Parenting | Finance/ investing EXPERTS Men are more likely to consider themselves experts in gaming, technology, sports, cars, and current events, while women consider themselves experts in shopping, style, health, and beauty. What do you consider yourself an expert in? Select all that apply. Entertainment | Gaming ...

Shopping Behaviors

... ) | Accessories not including footwear (e.g., bags, jewelry) | Health and wellness (e.g., vitamins, massages) | Household electronics (e.g., TV, microwave, air conditioner) | Digital media (e.g., ebooks, streaming services) | Pet care | Alcoholic beverages not in bar/restaurant (Base: 21+ U.S., 18+ UK) | Home décor and furniture | Travel (e.g., plane tickets, accommodations) | Sports and fitness (e.g., gym membership, sports equipment) | Garden and outdoor | Bars/clubs | Vehicles (e.g., cars, bikes ...

Gender Marketing

... | 1 (Not at all accurate) Commercials tend to portray men in three ways: 1) young, partying adventure-types; 2) idiotic married men with kids; and 3) older wise men with lots of money and nice cars. I think the media’s portrayal of the modern married man with children as bumbling, fat, and foolish is just terrible. We help make decisions, we help make meals, we help clean, we raise children, and we take part in life. RAJ, 3236% OF WOMEN FEEL THAT MARKETERS DON'T UNDERSTAND WOMEN TODAY. 31% OF ...

Building Brand Loyalty

... to brands associated with care or from which they make large or expensive purchases (such as vehicles, tech, and travel).Please select the point on the spectrum below that best describes how brand loyal you are in each of the following categories.Those Who Like To Stick With Brands They Know And Love Summary (Top 2 Box) Pet care | Vehicles (e.g., cars, bikes) | Tech and accessories (e.g., computers, mobile devices, headphones) | Travel (e.g., plane tickets, accommodations ...

Gen Z Money and Spending

... restaurants, vacations, and cars. Smart Spenders Zs are conscious consumers, researching products and making sure they are getting a good value before they buy. They aren't big impulse shoppers. That said, they do like to buy and own things (unlike Ys), prefering material goods over experiences. And more than a third are willing to splurge on certain purchases. In general, teens are more more likely than tweens to be spenders, and they are also more interested in having quality items. Which of the ...

Gender Story

... androgynous in my personality and mannerisms. I don’t like sports, but I don’t know how to cook; I don’t really care much about cars, but I don’t wear make-up. I think I am more masculine than I am feminine, but I hardly even think about it much further than having the knowledge that I am male in both sex and gender. MATT, 20I do want to be a mother and a wife, but the idea of just being a wife scares the shit out of me. I feel like I need to be all things to all people—flawlessly beautiful so someone ...

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