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Macrotrends

Gender Trends

... tailoring, and pin rolled cuffs as seen on menswear style-setters. MEN'S WEBSITES TO WATCHE-tailers have traditionally catered to women, but two new sites aim to make online shopping just as appealing to men. Gentology: Men’s e-commerce site Gentology is a curated marketplace where influential male athletes, entertainers, and celebrities select their favorite products in categories like apparel, accessories, electronics, art, and food. Shoppers can browse the stars’ storefronts for new recommendations ...

ROI (Return On Image)

... - Per Tubular Labs, “getting ready” videos have dethroned instructional videos as the most popular category on YouTube. During a 90-day span from July to October 2014, “routine” and “getting ready” content averaged 30,0000 views per video, compared to 20,000 for “how to” videos overall.Videos of “getting unready” are also gaining traction on YouTube, as users seek to show not just the “before,” but also the “after.” - EXTENDING THE STORY - During the 2014 Emmys, celebrities like Heidi Klum, Jim ...

Genre Trends

... celebrity panelists NeNe Leakes and Betty White—who appeared in the original version of the show during some of its first 20 seasons—ABC’s reprise of To Tell the Truth will keep celebrities guessing as to the true identity of the game show’s guest. To titillate new audiences, the celebrity loser will have to tweet a lie about themselves to the public.You’re Back in the Room After its success in the UK, Fox is starting a U.S. version of You're Back in the Room, hosted by Taye Diggs ...

Global Digital Trends

... risen to fame via social media and their notable followings serve as proof that they wield as much clout as human celebrities. The rise of CGI influencers is more than just a marketing stunt; A.I. influencers have the potential to become serious money makers. For example, the virtual Instagram influencer Miquela Sousa has already earned partnerships with Giphy and Prada. The hyper-realistic 19-year-old Brazilian-American CGI human is the brainchild of Brud, a LA-based tech startup specializing in ...

Video Game Time

... their favorite players or even in a game when he or she logs on to play online, and, while the likelihood of either happening is slim, it’s far more likely than finding LeBron James at their local park looking for a pickup game. Compared to past generations who wanted their sports stars and celebrities on a pedestal, Ys and Zs are looking for more of an everyman star, and eSports is delivering just that.I see why people like eSports given the interest in video gaming and streaming. I don't watch ...

eLationships

... viewers of a television series watch to see where a plot will go. Likewise, brands have an opportunity to bring fans deeper into their stories by revealing more behind-the-scenes content about their companies and products. These online sharers are, in some regards, the new celebrities as they offer a degree of transparency and authenticity that remains rare among traditional stars, even in the era of social media. I’ve had a friend that I’ve never really known, we’ve chatted for about a year, and we ...

Venture Consumers

... Kickstarter, where he asked for feedback pre-production to ensure fans were contributing to a line they would want to buy.SOCIAL PROJECTThrough the crowdfunding platform Catapult, Beyoncé and other celebrities curate favorite projects that benefit girls in need worldwide; with Beyoncé’s promotion, three community centers were funded for girls in Haiti.NEW ALBUMSolo musician and sometime-Dresden Doll Amanda Palmer raised over $1 million to fund her new album. - VC MARKETING - Build a loyalty program that ...

Web Esteem

... formerly aspirational bloggers admit their mistakes and embrace their flaws. Brands, too, are staging a fight against social media phenomena that drive Web Esteem into the ground. Jezebel’s recurring Photoshop of Horrors presents a side-by-side of celeb images pre- and post-Photoshop edits, and Instagram, Pinterest, and Tumblr have all recently banned “thinspo”—aspirational images of unhealthily skinny bodies—from their platforms. We expect not just consumers, but also celebrities and brands to begin ...

The Monetization Generation

... . Moreover, they won’t need to necessarily recruit “micro celebrities” or Zs who have the biggest social following, but rather, average people who are nonetheless influential among their friends and are therefore more relatable (see The Real Story).As Zs are so determined to make money, brands can in fact “buy” this generation. For instance, Zs will be more willing than Ys to post on a brand’s behalf if it means they’ll be compensated. Even more, Zs will look to brands to help them with their own efforts ...

POPscape

... , such as online excitement, tweets generated, and critical articles spawned in response to certain content or celebrities . These more qualitative measures of cultural conversation can effectively determine modern popularity, even without any real numbers to back it up. As a recent NYT article pointed out, NCIS is the most popular TV series according to viewership. But in terms of reviews, think-pieces, and general chatter generated, Girls—a show with puny viewer numbers compared to the CBS hit ...