Pro-LGBT Sep 10, 2013 ... in an effort to join the fight against Prop 8 in California. Last December, the retailer gave away 10,000 of these shirts in the streets of Paris to help support France’s marriage equality bill.TARGET ran web ads promoting its wedding registry services for gay and lesbian marriages. In a simultaneously pro-LGBT and gender-bending move, NIKE signed WNBA player Brittney Griner to endorse its men’s clothing line. Griner is the brand’s first-ever openly gay spokesperson. GREY POUPON celebrated Pride ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... buy products including consumer electronics, clothing, and accessories. The service currently accepts cash upon delivery, but plans to move toward a mobile payment option. Last fall, electronics retailer Media Markt implemented mobile shopping displays inside a metro station in Moscow, allowing commuters to scan and order items and arrange for free home delivery or nearby pickup.Mattel and Walmart have created virtual pop-up toy stores during the post-holiday seasons in transit centers in Canada ...
First Glocals Sep 04, 2014 global travel local culture ... buy. This demand is being met by brands like clothing company Honest By, which tells people where its materials originate, how much they cost, and where a product was made. We expect GYs’ desire for local products to become increasingly apparent as globalization takes hold, and we anticipate that the duality of local and global allegiances will prove to be one of the defining traits of Ys across the world. I think that culture nowadays is divided in two halves. There is a global culture, which is ...
Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... retailers with numerous types of product offerings, such as clothing and accessories, beauty, housewares, etc., since it eases the hassle of having to choose different stores for each of these items if they’ve already decided they’re a fan of the overall brand; yet, they want brands to have cohesive, curated selections that are thoughtfully arranged. Anthropologie is responding to this desire by restructuring its stores to include more individual boutiques for different product categories, thereby ...
Consumed Global Mar 19, 2014 global luxury retail e-commerce sharing economy shopping ... these consumers, one-stop shops in the Miami area, including Walmart and Target, now sell counter-seasonal clothing items to coincide with winter in the southern hemisphere. And given how much Brazilians are spending, flights with Brazil’s top airline TAM originating in the US have had to carry more fuel to accommodate the overweight baggage. Luxury Brands in the US & UK Cater To Chinese Consumers China is the number one luxury spender worldwide, and over two-thirds of luxury spending by Chinese ...
Marketing Tips Dec 11, 2015 marketing relationships dating love ... revealing that the featured individuals are in LGBT relationships with their love being as important as that of heterosexual couples. Earlier this year, Indian clothing brand Anouk released “The Visit,” the country’s first ad with a lesbian couple, and it quickly went viral. Although homosexuality is against the law in the socially conservative country, the spot seeks to create discourse and change people’s attitudes by enforcing the notion that love means the same thing regardless of one’s sexuality ...
The Optimization Generation Sep 04, 2015 career home social life spending shopping ... detailed her journey about how to wear the Tailor Back Bow Party Dress to 10 weddings in one season in order to save time and money. PROJECT 333 A new trend has many women cleaning out their closets until they're left with only 33 items. Courtney Carver launched Project 333—33 items of clothing for three months—on her website Be More With Less to challenge herself and others to streamline their style and find more overlap between their work and social outfits, thus creating a “capsule ...
Risk Management Jun 23, 2017 alcohol fashion & beauty gen z drugs politics ... body-hugging garments this season. At school formals and proms, dress fashion has begun to transition away from two-piece and cut-out styles and toward more covered-up looks. As The Optimization Generation, Zs are seeking clothing that can fit multiple purposes, and high-quality basics are far better than trendy fast fashion at achieving this aim. Schools have also played a role in young people’s conservative fashion choices. In the U.S., adoption of uniforms rose from 12% in 1999 to 20% in 2014 ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... these young consumers. Consider how your brand can partner with mental health charities and organizations or foster a dialogue around young consumers’ emotional wellbeing. And outside of championing mental health, brands across all categories can align themselves with causes that Zs hold dear, whether that’s launching an anti-bullying campaign, creating gender neutral clothing lines, or featuring all types of body shapes one’s advertising. Brands that stand alongside Zs in their fight against their ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... - Online marketplaces where users swap item for item, rather than paying with traditional currency. RELAPSE CLOTHINGFor a monthly subscription fee, Relapse Clothing facilitates a used dress swap between members.SWAPDOMSwapdom uses an algorithm to facilitate multi-person product swaps. - GIFT ECONOMY - Networks in which users give away their used belongings for free. FREECYCLEFreecycle is a grassroots movement whose followers offer up and claim used items at no cost, in an effort to cut back on ...