436 results for '"community"'
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Macrotrends

School Of (Work)Life

... modern lifestyles. Increasingly, office jobs are creating a community much like that found in higher education, as well as a comparable nurturing and supporting atmosphere to help young people develop and grow. From the ways in which young employees are being indoctrinated into a company as a cohort to the deep friendships they form with their colleagues, to the guidance and education they receive from staff to the burgeoning opportunity to live in company-provided housing, it’s clear that ...

Culture Spotlight On Brazil

... purposeful in an effort to bring about change in the world. Come Together: Asian-Brazilians Forge Community OnlineMuch as Afro-Brazilian youth feel a sense of solidarity and are expressing it through popular culture, so too are young Asian-Brazilians. In fact, there's a rising movement of Internet-based collectives made of Asian-Brazilians coming together to create a sense of community and promote social understanding. Among the most popular is Brazilian YouTube ensemble Yo Ban Boo ...

Multigenerational Marketing Tips

... joy by connecting fans and promoting community over commerce. By bringing people together either physically or virtually, brands can connect with people on an emotional level, rather than merely a transactional one. Brands can also help make people happier by creating products, services, and content that help alleviate stress and anxiety and thereby boost people's mood and outlook. In terms of consumer engagement, brands should also emphasize how they can free people up from points of friction or ...

A Defining Moment

... reports (including our Betterment Report) we see renewed energy around and interest in youth becoming experts on just about everything. This renewed focus on educating themselves is made especially poignant in an era where some youth feel it’s increasingly difficult to find any type of truth. Indeed, within the context of Covid-19, our Trendsetter community demonstrates a strong desire to get information from a “trusted” and reliable source. Many Trendsetters reported they were going directly to the ...

Sport The Look

... Branded athletic apparel and paraphernalia are poised to become the new athleisure as sports fans and non-fans alike increasingly embrace sports-related products.Recent years have seen a steady decline in conspicuous branding as youth continue to distance themselves from status symbols that overtly separate them from others. A community-oriented group, they’ve adopted a Debranded mindset, choosing logo-free goods and blank slate items that allow them to cultivate personal style without ...

Future Of Fashion & Retail

... future of Walmart’s omnichannel experience. APP-Y SHOPPINGIncreasingly, innovative brands are looking to design community-based solutions that offer their consumers the social connection they crave as they navigate their digital existence. This notion isn’t just born out of the goodness of brands’ hearts, but rather is a strategy to support the existing online commerce that is happening with the help of social feedback. App-assisted shopping has taken off significantly with the widespread ...

The State Of The Sub/Urban

... been a perk missing from this environment. Agrihoods, aka agriculture neighborhoods, are emerging in urban areas across the U.S., tapping into young people's passion for healthy eating. For instance, Agritopia in Phoenix and Win6 Village in Silicon Valley (see examples for more) allow people to obtain the benefits of city living while also being able to grow crops in their own backyard. The popularity of this type of community is growing as it provides a way for cities to improve people’s quality ...

Alternative Education

... Elm is a brand that is closely associated with being a proponent of backing the LGBTQ+ community. There was no monetary gain to be had by passing out these pamphlets and it strengthened their stance as being authentic in the causes they back. UNBIASED EDUCATIONBuilding trust by showing that your brand is sharing unbiased information on a social cause, rather than providing information specific to your stance can help to tighten the polarization gap. For example, a brand may educate consumers on ...

Transgender Voices

... The rising profile of transgender people, as seen everywhere from entertainment to marketing, is starting to drive societal acceptance.In recent years gay culture has been increasingly celebrated, both in terms of legislation and media representation. Young people are rallying around the causes of gender and marriage equality, and they praise figures who represent and support the gay community. But society is nonetheless far behind when it comes to accepting transgender individuals, and has ...

Transgender Activists

... Highly open-minded and inclusive, Zs are leading efforts for transgender equality and acceptance. Gen Ys helped make great strides as strong and vocal advocates for the gay community. Most states now allow gay marriage and the unprecedented open-mindedness Ys brought to the fore prompted the entertainment industry and marketers to feature more gay characters and same-sex couples in their content and advertising. With the battle for gay rights and representation having progressed significantly ...