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In-Store Vs. Online Shopping

... intending to buy anything | Look for deals | Use a coupon/discount | Make an impulse purchase | Buy luxury items | Speak to customer service | Buy basic items | Try new brands | Buy in bulk | Shop with a friend SHOPPING IN-STOREWhich of the following statements, if any, do you agree with?Please select all that apply. I like the personal aspect of shopping in a store | Stores today are more than just places to buy things | I like the communal aspect of shopping in a store ...

Shopping Preferences

... products as being of high quality. However, the fact that 31% of U.S. youth and 26% of UK youth are open to buying knockoff products shows that they are interested in finding deals. Although many would buy knockoff products, half of U.S. young adults and 41% of those in the UK believe you get what you pay for. Which of the following statements, if any, do you agree with?Please select all that apply. You get what you pay for | I am open to buying a knockoff product ...

Consumed Path

... this category when I need to upgrade/ replace/ replenish something | I don't seek new information because I already have a routine and know exactly what I want | I don't seek out new information because I'm not interested in this category 40% OF SHOPPERS WEBROOM FOR PERSONAL CARE PRODUCTSPREP PLAN Which of the following pre-planning activities did you do prior to completing your purchase? Compared prices | Looked online for coupons or deals | Looked up product reviews | Searched online for ...

Consumed Channels

... generation of consumers, deals for restaurants, events, fitness, and escapes are favorite areas in the flash sale category. In which of the following categories have you made daily deal purchases (e.g., via Groupon, LivingSocial, Lifebooker, etc.) in the past six months? Restaurants | Food & drink | Apparel/ accessories | Events & activities | Electronics | Health & beauty | Sports & fitness | Escapes/ getaways | Home & garden | Families | Kids & pets 54% HAVE USED A DAILY DEAL ...

Gender Singlehood/Parenthood

... , but almost every coupon was ‘buy one get one free!’ I may be a big person but there is no way I could eat two Whoppers alone! Even at the grocery store, I find that being single makes it a pain to find deals. I can find a coupon for $1 off avocados, but it’s a bag of four! There’s no way for me to finish that! Things like ‘buy one get one free’ are great if you are feeding more people, but I would just prefer half off. HEIDI, 27I feel like a lot of marketing toward singles is to help them not ...

POP Marketing

... ?Top 2 box: “Strongly agree” and “Somewhat agree” It's important for brands to be up to date on pop culture | It's important for brands to be active on social media | I like to talk about interesting commercials with my friends | I like it when brands are part of the social conversation and talk about currents events and news THOUGHTS ON BRANDS' SOCIAL MEDIAI mostly interact with brands to hear about sales and new merchandise. The best posts are ones that give you insider deals and alerts ...

Digital Brands

... an ad, I’d rather have it personalized towards what I want, rather than be completely off base. LOUIE, 26BRAND EXPECTATIONS When interacting with their favorite brands online, Ys and Zs would most like to see deals and rewards programs offered to them. Women are particularly interested in ways they can save money, while men are more interested in brands offering a gaming experience. Teens want brands to provide them with more how-to and DIY content, and inspiration for things to do, make, or buy ...

Consumed Consumer

... to buy anything in between. Online, however, I’m very leisurely, and take a large amount of time to buy things. I prefer shopping online substantially more than going to a store. OLIVER, 16I’m a sales shopper. I always buy from sales racks and rarely spend on expensive items. I get what I need and only splurge every once in a while. STEPHEN, 21I’d call myself a bargain hunter. Sometimes I splurge on brand names, but most of my belongings came from sales racks. There are better deals online, but ...

Digital Communicate

... find a store or restaurant | Video chat | Check in to places | Read an online review of a product/ restaurant/ hotel/etc. | Watch a TV show | Watch movies | Read magazines/ newspapers | Scan a QR code or barcode for price/ product information | Look at mobile daily deals | Look at ads | Read books | None of the above What activities do you do regularly (at least once a week) on your tablet? Select all that apply.Among those who have a tablet Browse the Web | Play games | Check email ...

Digital Socialize

... with friends/ connections | Connecting with old friends | Avoiding boredom | Getting news and updates | Telling people what I'm doing | Sharing content of my own creation | Organizing plans and events | Staying up to date on my favorite brands and their latest products | Asking for advice from friends | Meeting new people | Staying up to date on brand promotions | 'Stalking' connections | Facebook deals THOUGHTS ON FACEBOOK Facebook is for the general masses, really anyone under 70 ...