400 results for '"events"'
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Macrotrends

Soloists

... group of friends (see Friends With Benefits). They recognize that saying no to invitations and social events to have time alone can actually be more fulfilling than spending time on empty experiences that they feel obligated to endure; they’re learning that rejuvenating on their own can help them be better friends and partners (see The Optimization Generation). Past generations would hole up in their homes when they wanted personal space, and the same used to be true of Ys. They would settle in for ...

Shop Class

... Gens Y and Z are seeking unique store experiences, ranging from special events to hands-on classes, as brand and retailer points of entry.Experiences have become a key form of social currency among young people, who value them for their minimalist footprint (most don’t require the accumulation of possessions), self-improvement tools, and storytelling material. Similar to how the growing practice of Fauxsumerism affords consumers the identity markers of consumption and brand affiliation at no ...

Cashless Is King

... money transfer services/apps.DIGITAL MONEY TRANSFER SERVICESAlthough few young people use digital money transfer services, those who do use them are primarily using them to pay for meals or drinks, followed by transportation, and events-related purchases, with those in the U.S. being more likely to do so than those in the UK and AUS. Men are more likely than women to use these types of services to make these types of payments. Additionally, Zs are more likely than Ys to use peer-to-peer money ...

Supply & On Demand

... coincidence, movie houses are seeing steady declines in their 18- to 39-year-old audiences. A few independent theaters have managed to connect with youth by creatively planning special features. For example, Nitehawk Cinema in Brooklyn offers a series of “One Nite Only” screenings that are timed to connect with current cultural moments, and the LA Conservancy’s Last Remaining Seats events pair classic films with historic screening venues. However, such events are merely (well-calculated) shots in the dark ...

Fanning Out

... social media platform. Major players like Facebook, Twitter, and Snapchat have all begun livestreaming sporting events in recent months to meet this growing demand. Young people appreciate that these platforms offer a social experience that they may not get elsewhere. Ys are looking for more ways to come together and connect, but many are finding that heading to a friend’s house to gather around the TV for a game is harder given their crammed schedules and rising responsibilities at home, while ...

Play The Game

... and 71% in the U.S.) wish there were more opportunities to start playing a new sport. Brands can host community events and pickup games and create pop-up facilities for young people of various skill levels and athletic abilities to play different sports without forcing them to commit to a team or invest in lessons or equipment. In doing so, they should specifically acknowledge when they offer games for people with little to no experience to ensure that all feel included. As the ability to play ...

Culture Spotlight On China

... . Meanwhile, China-based company Yoho! is helping drive the streetwear boom; as part e-commerce, part publishing, and part events business, it's helping spread hip-hop lifestyle from a multi-tiered perspective and creating a sense of community in the process. New entrants to this category are rapidly emerging, including Sankuanz and OKOKOK, while collaborations between luxury brands and streetwear companies are succeeding for combining youth's enthusiasm for heritage with new, hip ...

R&R (Rest & Replay)

... , and haptic treatments designed to relax the body and mind. Scenes of the play are centered around various ASMR-inducing experiences. Since launching in Brooklyn in 2016, the company has sold out all 16 runs, including six events in California, according to The New York Times. Additionally, ASMR art experiences have been on the rise, with the Museum of Contemporary Art Chicago hosting an exhibit from January-June 2018 titled 'Chicago Works: Paul Heyer,' that features a multi sensory  ...

Find Your Place

... through in-person gatherings and events that better reflect who they are. They're also more willing than their predecessors to move whenever Opportunity Knocks for a job or a more appealing lifestyle—41% of Trendsetters in the UK and 39% in the U.S. would rather live a nomadic life than put down roots in a community, which further disrupts their sense of community based on where they live.Community is also harder to obtain IRL for young people who tend to shun the stereotypical view of a more ...

Re-New

... audiences have become more fragmented than ever (see MicroPop), winning these niche groups of fans is enough, while there’s also a greater chance today for brands to broaden their audience over time when people rewatch content or consume updated versions of past properties. Entertainment brands should consider innovative ways in which they can give new life to content in their catalogue. For instance, youth’s enthusiasm for live events (see IRL [In Real Live]) signals a key opportunity to ...