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Macrotrends

Marketing Tips

... engage with entertainment—listening to jokes and music, playing trivia, and creating sharable content by recording video or taking photos that they can then post to their networks.  - 6. Go live. - Live events are becoming increasingly important to youth as they seek to participate in notable activities and enjoy experiencing entertainment around others, even if it’s content they can consume on their own time on their personal devices (see IRL [In Real Live]). They feel they can obtain ...

Leagues Of Their Own

... these games becoming significantly bigger in the near future.I think that more types of events and competitions are considered sports today than in the past. Consider how eSports is growing and becoming more popular and becoming more widely accepted in the sports community. BRYAN, 27, NYWith Ys and Zs leading digital-first lives, it’s no wonder they’re open to the digital aspects of sports. While this outlook may seem strange to older generations that regard sports as an important source for ...

Cashless Is King

... money transfer services/apps.DIGITAL MONEY TRANSFER SERVICESAlthough few young people use digital money transfer services, those who do use them are primarily using them to pay for meals or drinks, followed by transportation, and events-related purchases, with those in the U.S. being more likely to do so than those in the UK and AUS. Men are more likely than women to use these types of services to make these types of payments. Additionally, Zs are more likely than Ys to use peer-to-peer money ...

Supply & On Demand

... coincidence, movie houses are seeing steady declines in their 18- to 39-year-old audiences. A few independent theaters have managed to connect with youth by creatively planning special features. For example, Nitehawk Cinema in Brooklyn offers a series of “One Nite Only” screenings that are timed to connect with current cultural moments, and the LA Conservancy’s Last Remaining Seats events pair classic films with historic screening venues. However, such events are merely (well-calculated) shots in the dark ...

Fanning Out

... social media platform. Major players like Facebook, Twitter, and Snapchat have all begun livestreaming sporting events in recent months to meet this growing demand. Young people appreciate that these platforms offer a social experience that they may not get elsewhere. Ys are looking for more ways to come together and connect, but many are finding that heading to a friend’s house to gather around the TV for a game is harder given their crammed schedules and rising responsibilities at home, while ...

Play The Game

... and 71% in the U.S.) wish there were more opportunities to start playing a new sport. Brands can host community events and pickup games and create pop-up facilities for young people of various skill levels and athletic abilities to play different sports without forcing them to commit to a team or invest in lessons or equipment. In doing so, they should specifically acknowledge when they offer games for people with little to no experience to ensure that all feel included. As the ability to play ...

Re-New

... audiences have become more fragmented than ever (see MicroPop), winning these niche groups of fans is enough, while there’s also a greater chance today for brands to broaden their audience over time when people rewatch content or consume updated versions of past properties. Entertainment brands should consider innovative ways in which they can give new life to content in their catalogue. For instance, youth’s enthusiasm for live events (see IRL [In Real Live]) signals a key opportunity to ...

R&R (Rest & Replay)

... , and haptic treatments designed to relax the body and mind. Scenes of the play are centered around various ASMR-inducing experiences. Since launching in Brooklyn in 2016, the company has sold out all 16 runs, including six events in California, according to The New York Times. Additionally, ASMR art experiences have been on the rise, with the Museum of Contemporary Art Chicago hosting an exhibit from January-June 2018 titled 'Chicago Works: Paul Heyer,' that features a multi sensory  ...

Culture Spotlight On China

... . Meanwhile, China-based company Yoho! is helping drive the streetwear boom; as part e-commerce, part publishing, and part events business, it's helping spread hip-hop lifestyle from a multi-tiered perspective and creating a sense of community in the process. New entrants to this category are rapidly emerging, including Sankuanz and OKOKOK, while collaborations between luxury brands and streetwear companies are succeeding for combining youth's enthusiasm for heritage with new, hip ...

Membership Drive

... drinkers in NYC, New Jersey, Los Angeles, San Diego, Miami, Dallas, Austin, and Hong Kong pay $9.99 a month or $99 a year to get one cocktail a night at participating bars and restaurants. The service currently boasts more than 30 venues in each city, enabling visitors to redeem a drink nightly at different locations within a monthly cycle or regularly at the same few places.FROTHFor $10 per month, FROTH users can obtain five drinks at partner venues, as well as attend monthly members-only events ...