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Macrotrends

Where There's A Will, There's Away

... verticals, as well as influencing their everyday and major life decisions. Previous generations tended to work hard throughout their careers, saving money to retire and then doing the majority of their traveling when they had the financial means and the time. Though they may have enjoyed family vacations throughout their lives, travel wasn't a focus to them, as they had different obligations to consider, such as supporting a family and paying for a mortgage/maintaining a home, and they simply had less ...

Set In (E)motion: The Guide to Gen Y Burnout

... feel burnt out in other areas. This sense of emotional burnout can be traced back to the vast amount of change Ys have witnessed over the course of their childhood, adolescence, and adulthood. These changes have impacted every area of this cohort’s lives, be it the turbulent political climate these youth grew up witnessing and are now enmeshed in, shifting social norms around family, sexuality, and identity, the rise of always-on work and social culture due to the proliferation of smart devices, or ...

Variety Show

... looking to make a name for themselves in the business. Among those up-and-comers is Alfred Miles, a hot new artist who is trying to understand the line between real life and street life.Black-ish The ABC comedy series stars Anthony Aderson as Dre Johnson, an executive who has it all: a great job, a doctor for a wife, four kids, and a big home in a classy neighborhood, but as a Black man, he begins to question whether all his success has brought too much cultural assimilation for his family. With the ...

Peer Improvement

... too easy to block out one’s friends entirely rather than appreciating them for their help, which can be a drawback to the quest for personal betterment. One 20-year-old man in our focus groups said, “I believe focusing too much on self-improvement can have a downside if it leads to neglecting friends/family/loved ones. Establishing a healthy ratio of taking care of yourself and taking care of others is important.”Social media puts so much pressure. I feel like there's a lot of good things from it ...

Mom Focus

... ) and Gen X (31-45 years old) moms are broken out for comparison. Differences among working and non-working moms and Hispanic and non-Hispanic moms are highlighted in the report as well.NEW DEFINITIONS OF SUCCESSThe XY mom is redefining the meaning of success. For previous cohorts, success meant keeping up with the Jones’, showing off pricey status symbols, and achieving career advancement—but for today’s mom, it’s more about a new focus on family and a balanced life. Moms today find that being a ...

Duty Free

... to commit until they have discussed each decision with friends, family, online acquaintances, and even strangers (see Gut Check). This is also true for formerly taboo topics; whereas Boomers and Xers would typically discuss questions of finance and health with family or paid experts, Ys go to their vast network of friends for help with such complicated choices (see Friends With Benefits). As they tend to lean on others for help, it follows that only 26% strongly agree that starting to make their ...

Find Your Place

... %, respectively) say that when they return from a trip, they start planning a new trip, demonstrating the extent to which they lead on-the-go lives. Whereas travel was a luxury that past generations tended to enjoy only once in a while (think yearly family vacation), Ys and Zs are going away more regularly because they're willing to make concessions in other areas of their lives in order to have the money and/or time for it. They believe Where There's A Will, There's Away, and are giving up spending in ...

Humanology

... technology is integrated into nearly every part of their lives. This is especially true for Gen Zs who are digital natives and have a deeper relationship with technology having always lived in a phygital (physical combined with digital) world. Many of them are growing up with smart home devices and are used to speaking to and interacting with Amazon’s Alexa or the Google Assistant, blurring the line between human and humanoid. For them, Alexa can feel like a family member and also set a precedent: they ...

Buy Not

... are not much cheaper than you'll find the week after anyway. Since the deals don't seem ridiculously good to me anymore, I gravitate each year a little further toward Black Friday being unpalatable, and this is compounded when I see companies opening their doors for 'pre-Black Friday' at 6PM or whatever on Thanksgiving Day. So, I'm really happy when I see the 'nope, get your priorities straight and spend some time with your family' message from shopping establishments.JOEL, 29 ...

(A)social Skills

... Zs are using technology to filter relationships and control communication based on their level of closeness with recipients.As the first generation of true digital natives, Zs are learning to socialize in a world where real-time communication and instant feedback are not only possible—they’re required. But being perpetually “on” can be stressful, especially given the overabundance of family, friends, teachers, and marketers vying for their attention. To manage this modern dilemma, Zs are ...