162 results for '"gaming"'
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Macrotrends

Sport The Look

... usual “super-embarrassing … kitschy, nerdy gamer wear.” The Los Angeles-stitched streetwear, priced between $28 and $78, features woven labels, embroidery, custom printing and generally more attention to detail than the gaming-fashion industry typically sees. It comes in men’s and women’s styles.55% of U.S. and 43% of UK Trendsetters say anyone who knows them knows what their favorite sports team is.75% of U.S. Trendsetters and 63% of those in the UK still like clothing ...

Marketing Tips

... , attendees were treated to a playlist of new music and remixes from the band. - 2. Get in the game. - Youth don’t want to merely consume entertainment, they want to be active participants, engaging with brands in social, sharable ways (see Mix Masters). One way that brands can facilitate such consumer involvement is by making games that invite consumers to interact with them and fellow fans. Consider putting your brand’s spin on a popular gaming phenomenon or reimagining how people interact with your ...

Global Bytes

... feature his gaming exploits but also encapsulate the experience of coming of age in a unified, open Europe where cultures are often thrown together.ALL INDIA BAKCHOD, INDIAThis comedy collective challenges the social norms in its native country, posting occasionally lewd and raucous videos on its YouTube channel. From making fun of Indian stereotypes to defending gay rights to challenging the caste system, the members’ views are resonating with other young Indians eager for change. DIE LOCHIS ...

Pop In

... are more likely to do the sharing if they get to drop themselves in the entertainment, meaning that brands should seed virality and give youth the tools and encouragement to do so.While this trend is occurring the most thus far with entertainment, from TV and movies to music and gaming, it's starting to infiltrate other areas of popular culture. In the art realm, global youth are gravitating towards street art, museums, and even digital tools that invite them to Pop In various works. For instance ...

Flair and Balanced

... the sports website SB Nation, technology site The Verge, and video gaming website Polygon. Vox aims to help readers cut through the noise to understand what's driving events in the headlines, on “everything from Taxes to Terrorism to Taylor Swift.”Nine in 10 Trendsetters in both the U.S. and UK are open to hearing a variety of opinions about political topics.80% of young adults in the U.S. and 74% of those in the UK believe it is important to follow multiple sources of information when it ...

Ethical Click

... , Rihanna saw her Instagram account suspended after posting photos in which she showed a little more skin than some users deemed acceptable. More recently, Intel pulled advertising from gaming site Gamasutra after feeling pressure from the GamerGate movement, whose proponents viewed the platform as being hateful and discriminatory due to its publication of Leigh Alexander’s “Gamers Are Over” essay. Going forward, it will be evermore important for brands to be knowledgeable about both sides of an issue ...

The Young & The Restless

... teenage years, Zs have more stimulants keeping them up at night. Many also aren’t getting ample exercise, with gym classes and sports teams being cut in schools (see Play The Game) and their rising interest in gaming and non-athletic sports (see Video Game Time), which means they’re less likely to be physically tired at the end of the day. When asked what they would do if they could have an extra hour a day, qualitative respondents unanimously said they would spend it sleeping. A 15-year-old in ...

Dual Intentions

... / organization | Through gaming platforms (e.g., Xbox, Nintendo Wii, etc.) | At singles events (Base: Aged 19-34) | Through a matchmaking service Through friends | At school or a class | At work (Base: Aged 19-34) | On social media | At bars or clubs (Base: Aged 21+) | At festivals, concerts, or public events | Through my parents/ family | At cafes or restaurants | Through online dating sites (e.g., Match, eHarmony, OkCupid, etc.) (Base: Aged 19-34) | Online or through apps not related ...

Modern Love

... gaming platforms, online forums, and social networks. Still, those who seek to meet potential partners offline (see Pairing Off) find much appeal in naturally connecting with someone in a place they both care about, such as a gym, café, concert, or movie screening, which can also provide a solid basis for their relationship. Relationship Markers Introducing one’s partner to family is the event that most global youth (62%) agree serves as the moment when a relationship becomes official. Despite the ...

On The (Im)pulse

... car brands. Young consumers, who are already hardwired to gamify their purchase behavior, are encouraged to chase what’s cheap in impulse travel, rather than demonstrate loyalty. Aggregating different flights, accommodations, and plans and spontaneously making decisions feels like the world-building that they undertake in gaming, with the similar feeling of euphoria when they see their itinerary come together. Indeed, the thrill of getting something at a steal has precipitated the travel ...