598 results for '"gen y"'
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Macrotrends

ReLuxe

... their hearts out.PassageBilled as an experiment in personal and social transformation, a group of Gen Y entrepreneurs launched Passage in January 2016, gathering 35 people from around the world in Costa Rica to prototype new ways to live and work in the modern world. Over 21 days—the time it takes to form new habits—participants embarked on a journey into their most authentic selves, exploring new connections and patterns in community.  - Z Luxury: Aspirational and Accessible ...

Parenting 101

... topics of the moment affecting modern parents, giving your brand a Parenting 101 overview to better understand these consumers and help them with these challenges and desires.POST-NUCLEAR FAMILIESMuch has been said about Gen Y being one of the most diverse generations in history (surpassed only by their Gen Z children); that statement not only applies to their racial and ethnic background but also to their home lives. According to a recent Pew Research study, fewer than half of children today live ...

An Eye Towards The Future

... Four macrotrends emerging from the Covid-19 pandemicOver the past four months, Cassandra has looked at how major facets of youth culture have been rocked by the Covid-19 pandemic, in turn giving rise to new cultural trends, attitudinal shifts, and behavioral changes in its wake.This final report for Q2 calls out four macrotrends that are emerging from the many shifts we’ve been pinpointing throughout last quarter. These seemingly disparate trends are all grounded in how today’s Millennials and ...

Youth Speak About Race

... What Millennials and Gen Zs say about today’s inequalities, how they’re taking shape, and who is most affectedJust a few weeks ago, Cassandra spoke with Millennials and Gen Zs about how they feel race impacts their lives. We asked Black, Hispanic, Asian, and white youth to tell us about their financial goals, safety concerns, life opportunities, and activism. From family structures to education, healthcare to housing, we explore how young adults from each race view access to overall quality ...

Open House

... As Ys are less likely to be homeowners than were their predecessors, they’re seeking aspects of home in other ways that better address their generational needs. Gen Y is redefining the concept of home to fit its transient lifestyle and disinterest in ownership. Whereas previous generations aspired to buy a house and have it become a central focus of adult life as they raised a family, Ys aren’t looking to settle in a single location. Instead, they prefer the opportunity to move around and ...

Z DNA

... they’ve gotten older. We hope this overview helps you better understand and engage this next group of consumers. BLENDED Gen Y is the most multicultural generation, having grown up in communities with unprecedented diversity, yet Gen Z is the most blended. Indeed, there are more children of mixed races and ethnicities today than ever before, signaling a major demographic shift that will define this generation and impact how society as a whole sees race. Zs are less likely than their predecessors to be ...

Less Is Morality

... commonly portrayed in entertainment. Rather than looking for media to offer an unchallenged representation of their values, youth are seeking a Less Is Morality approach in entertainment that provides them with a lens through which to consider complex moral questions.When Gen X and older Millennials were coming of age, they were surrounded by media with a message. Music taught them about having a healthy attitude toward sex (thank you Salt N Pepa), and TV shows depicted repercussions for negative ...

The Fail

... few minutes, Zs can recover from a fail in the amount of time it takes to click “Try Again.” They look at failing in these simple games not as a sign of ineptitude, but as a reminder that they need practice to master the skills it takes to win; failure isn’t the end of the game but an opportunity for a fresh start. A 17-year-old boy told us about an encounter with a Gen Y woman who asked how he could stand it every time Candy Crush announced in big bold letters that he’d failed. To her, it was ...

A Defining Moment

... might be going, we were also paying attention to the news from Asia, including the protests in Hong Kong, the wildfires in Australia, and then a new, potentially more deadly, flu-like virus.Fast forward two months and we find ourselves in the midst of a global pandemic—one that has already begun to reshape our society, with potentially lasting effects. Indeed, it may become the defining event for today’s Gen Zs and Millennials. Furthermore, this global pandemic is cementing our delineation for the ...

Control Center

... In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.As young people seek to improve themselves, there is a driving force behind many of their efforts: a need to take control of their lives. For Gen Ys, this is a significant shift from years past, in which they experienced an extended adolescence and outsourced many responsibilities, such as housing, bills, and even scheduling ...