598 results for '"gen y"'
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Macrotrends

PTSD: The Pandemic, Turmoil, & Social Disruption

... Unpacking the collective trauma experienced by today’s Gen Zs and Millennials Young people today are experiencing a collective trauma, which we’re unpacking so that clients will understand how to help their consumers cope through these immense shifts. Ultimately, ALL brands need to understand this, and will need to build strategies/tools into their offerings to safeguard consumer mental health and help them mitigate their PTSD. ...

The Age Of Innocence

... hedonistic experiences. After all, they’re not seen as an act of rebellion if they’re allowed. To youth, it feels like a greater sense of defiance to opt out or scale back their indulgence in vices. As a result, Ys and Zs have needed to look for other ways to challenge authority and experience a high, and they’re doing so socially and politically. Gen Y has challenged the political status quo for the greater part of their adult lives, ranging from occupying Wall Street and supporting Bernie Sanders in ...

The Mental Health Perspective

... Millennials and Gen Zs face new mental health needs in the era of Covid-19 due to emerging challenges, behaviors, and trends that will affect them now and in the future.Millennials began to eliminate the stigma around mental health way back in 2015 when they redefined the concept of therapy, and Gen Z has emerged as the mental health generation, being highly conscious of their own mental and emotional needs, as well as those of others. We are seeing both of these trends amplified during Covid ...

Off-Roading

... opportunities, like a buyer’s housing market, even when the opportunity in question falls out of the traditional order; to wit, a quarter of Gen Y couples are buying first homes together before getting married. And they’re not letting delayed marriage interrupt their plans to parent, either. Parenthood is of the utmost importance to this generation, and they are pursuing it, unfazed, in nontraditional fashion. Some 40 percent of births now occur out of wedlock, and the nuclear family increasingly seems like ...

All The Feels

... way to include others, to value niceness and condemn bullying, and to be more in touch with their feelings and those of their peers. Being part of the most multicultural generation in history has prompted them to be overwhelmingly accepting, with an even more global outlook than their Gen Y counterparts. Rather than focusing on all of the differences among members of their generation, Zs have embraced them, helping propel a culture in which all feel welcome. Unlike the prior generation, who ...

Public Funds

... lot about who they are. Teen Zs in both countries are significantly more likely than their Gen Y counterparts to believe their purchases reflect their personalities. Trendsetters, too, are far more likely than the general population to believe what they buy says a lot about who they are. Furthermore, today’s youth are grateful for online wishlists and social media platforms as they believe these outlets help them define and share their personal tastes; Trendsetters are more likely ...

ReLuxe

... their hearts out.PassageBilled as an experiment in personal and social transformation, a group of Gen Y entrepreneurs launched Passage in January 2016, gathering 35 people from around the world in Costa Rica to prototype new ways to live and work in the modern world. Over 21 days—the time it takes to form new habits—participants embarked on a journey into their most authentic selves, exploring new connections and patterns in community.  - Z Luxury: Aspirational and Accessible ...

Parenting 101

... topics of the moment affecting modern parents, giving your brand a Parenting 101 overview to better understand these consumers and help them with these challenges and desires.POST-NUCLEAR FAMILIESMuch has been said about Gen Y being one of the most diverse generations in history (surpassed only by their Gen Z children); that statement not only applies to their racial and ethnic background but also to their home lives. According to a recent Pew Research study, fewer than half of children today live ...

Less Is Morality

... commonly portrayed in entertainment. Rather than looking for media to offer an unchallenged representation of their values, youth are seeking a Less Is Morality approach in entertainment that provides them with a lens through which to consider complex moral questions.When Gen X and older Millennials were coming of age, they were surrounded by media with a message. Music taught them about having a healthy attitude toward sex (thank you Salt N Pepa), and TV shows depicted repercussions for negative ...

Control Center

... In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.As young people seek to improve themselves, there is a driving force behind many of their efforts: a need to take control of their lives. For Gen Ys, this is a significant shift from years past, in which they experienced an extended adolescence and outsourced many responsibilities, such as housing, bills, and even scheduling ...