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Macrotrends

Betterment Marketing Tips

... , Clique Media Group.The Girl Scouts X SETI In an effort to close the gender gap in math and science, The Girl Scouts have created an initiative with the SETI Institute that focuses on STEM classes. The five year program is called Reaching for the Stars: NASA Science for Girl Scouts, and offers classes that focus on computer science and other math and science-focused topics in order to remove the stigma that these subjects are only for boys. The program is also offering the first ever space merit badge ...

Inside Out

... highly individualistic. If everyone is so diverse, and if everyone is so accepting of that diversity, how can anyone actually stand out? As  Zs become more blended, it’s becoming harder for young people to distinguish themselves based on race or ethnicity. An expected up-and-coming differentiator for Zs is religion. Since the visible differences of race and gender are no longer as “different,” religion is a way to find a unique identity from the Inside Out. Although Gen Ys may have started the ...

Culture Spotlight On Japan

... youth in Japan agree luxury goods (e.g. clothing and accessories) are becoming increasingly important in their country, and over half of those aged 14-17 agree.IN-STORE PURCHASES IN JAPANYouth in Japan prefer in-store shopping experiences over online shopping when purchasing shoes (72%), clothing (63%), and accessories (55%). Women are more likely than men to prefer shopping in-store for shoes than online, whereas gender does not play a factor in preference when shopping for clothing or ...

Global Fashion & Style Trends

... Fashion trends popping up around the world.Global youth are challenging established norms in fashion as they use their personal style as a platform for expression that mirrors the ever-changing socio-political climate they are growing up in. Not only do 83% of global youth say fashion/style is important to their lives (though it differs by gender with 89% of global women saying this, compared to 78% of global men), but also, 76% of global youth follow fashion/style trends (with 85% of global ...

Universal Invite

... Ys demand for media, marketing, and concepts to be globally inclusive, allowing them to communicate and share across language and cultural barriers.Global Ys (GYs) are the most diverse and multicultural generation, a reality that has inspired an unprecedented height of tolerance, open-mindedness, and inclusivity among its members. Indeed, GYs are increasingly blurring and dissolving race and gender boundaries, and leading the charge to create an even more open and accepting culture. Because ...

Tricks Of The Trade-Off

... youth are passionate about technology and innovation, they recognize that advancements come with trade-offs. Nearly nine in 10 U.S. and UK Trendsetters agree that with any innovation, there's always some bad/negatives that come with the good. While these negative aspects sound the internal alarm bells among 6 in 10 U.S. and UK youth who worry about technology taking over society, less than half of U.S. Trendsetters have the same fear about technology. Looking more closely at the gender breakdown ...

Retail 2.0: A.I., AR & VR

... to see more augmented reality in stores, and this rises to 23% of Trendsetters in the UK and 21% in the U.S. Interestingly, there's a noticeable gender divide: far more men than women would like AR options when shopping in-store. Men are more likely to prioritize gaming as a hobby, thus making them already primed for this kind of tech. As brands continue to roll out this technology and more customers experience it, it's likely all of these numbers will increase. - Brands Using Augmented Reality ...

Culture Spotlight On South Korea

... uncommon to identify as a feminist as many don’t understand what it means and even consider it dangerous and selfish. South Korea as a nation lags far behind other countries, sitting at 118 out of 144 nations in the World Economic Forum’s ranking of gender equality. Despite this standing, South Korea’s #MeToo movement has been gaining momentum over the past few months with Korean women sharing experiences of sexual assault and supporters demanding change; in doing so, they're ...

WELLth Investors

... invest time in my physical wellness | I invest money in my physical wellness | I invest time in my mental wellness | I invest energy in my mental wellness | I invest money in my mental wellness | I invest time in my spiritual wellness | I invest energy in my spiritual wellness | I invest money in my spiritual wellness GENDER DIFFERENCES Women are more likely than men to invest both time and energy into their physical and mental wellness, though both genders are about equally likely to invest ...

Z DNA

... able to check a box to identify themselves, making this generation a symbol of cultural fusion. Ys helped pave the way for this with their highly tolerant, open-minded, and empathetic outlook, but Zs are the physical embodiment of this change. Not only is this generation blurring lines of race and ethnicity, but they’re also leading the charge towards dissolving age, sex, and gender boundaries. They’re of the mindset that anyone should be able to do what they want, without restriction of who they ...