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... allow consumers to choose a cause to donate their miles toward. What if this became more of a standard across the industries? ...Brands made more opportunities to get involved in causes while traveling available to consumers? For Ys this may mean providing strictly educational experiences with an opportunity to donate or spread the word when they return home. For Zs, this may mean actively getting involved, with multiple opportunities to do hands on work—roll up their sleeves and get “dirty ...

Opportunity Knocks

... Modern youth are moving more often than their predecessors in order to find opportunities, including jobs and passions, rather than community.Young people in previous generations moved locations to settle into a community where they felt like they could belong and could be close to friends and family, but modern young adults aren’t prioritizing these factors. Instead, they’re moving for opportunities, and doing so more frequently, as well. Today, home isn’t where the heart is, but rather where ...

Tricks Of The Trade-Off

... scale, brands need to highlight the benefit people will get out of giving up their data and lessen the drawbacks by making them feel that their data is in good hands.I really like voice activated devices that can be used to automate our lives and create a smart home, but there is one caveat and it's that with the more technology you introduce in your home, the less privacy you have. My Google Home collects my data to personalize my experience and I know that means the data it collects won't always ...

To Your Heart's Content

... recent years, with Netflix's Fireplace for Your Home (and its various offshoots) becoming a clear favorite. A Norwegian series called Slow TV gained a loyal fanbase with its dialogue-free videos of things like knitting, salmon fishing, and train rides through the Norwegian countryside. "The goal of Slow TV is to be in the moment, even if that moment is a mundane one," a Bustle article noted, capturing the appeal of this genre for Ys and Zs. THE NEW HOW-TOEven as modern youth want to zone out, they ...

Seize The Day

... unhappy with the current state of nightlife, as evidenced by the number of bars, pubs, and nightclubs that have gone out of business in the past 10 years; more than 10,000 bars in the U.S. have gone under, and the number of nightclubs is down 45% in the UK. Moreover, 61% of youth in the UK and 54% in the U.S. say their nights out often don’t live up to their expectations. These expectations have been heightened as they want to either Go Big Or Go Home, and the typical nightlife scene doesn’t cater to ...

Where Young Adults Live: Now & In The Future

... %), with the rest nearly evenly split between rural areas (31%) and urban areas (29%); as many members of this generation are still living at home with their parents, the heavy suburban presence is expected. Moving forward as Zs have more autonomy over their location, fewer expect to live in the suburbs than at present; initially, urban areas are more desirable, but 20 years out, Zs expect to have a more similar breakdown to the one they do currently. When they’re 34-41, it’s natural that they may be ...

Best Dressed

... didn’t just sell the convenience. The ad campaign surrounding the new model emphasized the opportunities presented by the freed up closet space—subscribers could transform their closet into an office, or a home gym, or a meditation space, showing that without the hassle of storing the clothes that build their style, they could focus on other areas of self-improvement. Clothing subscription services such as Stitch Fix and Trunk Club are other options for those who want to upgrade their look ...

Branding Trends

... bluetooth.McDonald’s Happy Goggles The home of the Happy Meal upped the prize found in every kids’ meal by creating VR Happy Goggles, available at McDonald’s chains in Sweden. Children could fold the meal container into a box and place a smartphone inside to experience the virtual reality game “Se Upp I Backen,” or “Slope Stars,” in which they dodge obstacles while skiing in the Alps. McDonald’s McTrax Diners at McDonald's in the Netherlands received placemats printed with connective ink that paired with ...

Identity Theft

... generation of strivers and overachievers, they find their inability to give their all to home and family and work and friends to be enormously frustrating, yet it’s their own self that tends to suffer most. Nearly half (47%) of U.S. parents and 44% in the UK place equal importance on family and work—and as we heard from at least one stressed working parent, going to work can sometimes feel like an easy “escape” in comparison to the challenges of caring for a small child. Yet, 54% of UK parents and ...

Family Ties

... Parents are ensuring that quality family time persists amidst their busy lives and are updating what it means today. Technology, friends, and colleagues are constantly fighting for the attention of modern parents, making it harder than ever to have quality time with their immediate family. Even when working moms and dads come home to their children, they have emails, texts, and phone calls begging to be answered. They also have the real-time stream of news and social media with which to ...