105 results for '"interactive"'
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Macrotrends

Gaming The System

... , created by Akili Interactive Labs, seeks to improve the attention span of children living with ADHD and reduce their impulsivity. The game requires kids to snatch bluebirds out of the air whilst avoiding red ones by tapping on their device's screen, and navigating icy river-ways by tilting their device. The game is designed to help strengthen how the brain processes and prioritizes thoughts and external stimuli.Dungeons & Dragons Fuels Therapy Several therapists who help kids with social ...

Best of Digital Marketing

... own stamps on products and content to reflect who they are as individuals. As such, they appreciate when brands give them the opportunity to express themselves by creating and remixing content. Brands that provide platforms and tools for users to take control of content will appeal to Ys and Zs who want to be both consumers and producers. To tap into the energy of live viewing during the World Cup, Google and Nike teamed up on the Phenomenal Shot campaign to create interactive experiences on the ...

POP Marketing

... ) inspiration to start their day.Heineken capitalized on the immersive theater trend with a recent social experiment in which attendees at Sleep No More became the unsuspecting stars of a film about their experience. The stunt, called “Guest of Honor,” followed six “bold” Heineken fans as they experienced an amplified version of the already interactive theater experience; they were tasked, throughout the show, to entertain other guests at a comedy club, give a tattoo, steal a key from a sleeping villain ...

StoryTales

... the plot of a forthcoming novel through players’ in-game actions.With podcasts and apps, young people can carry stories with them much in the same way they carry music. Harnessing phones’ GPS and Google maps, LOCATION-BASED STORYTELLING has emerged as a way to give tourists and sightseers an immersive interactive experience. As stories assume mobility, story-based radio shows have surged in popularity among trendsetters, most notably This American Life, RadioLab, and The Moth, though others ...

Digital Etiquette

... their digital communications and marketing—particularly in interactive arenas, like customer service, and across social media. Moving forward, brands must take a cue from young individuals’ attempts to make their own communications more well-mannered, and do the necessary legwork to stay acquainted with the unique protocol of each of the different platforms on which they maintain a presence. With this in mind, we’ve created a brand’s guide to digital etiquette, to help brands make the best (and most ...

Global Food & Beverage Trends

... interactive Glenfiddich Virtual Infinity experience let visitors sample the brand’s three Cask Collection whiskies and write their own 3D tasting notes within a virtual world. Guests were encouraged to identify the key tasting notes of each expression before putting on their VR headsets, at which point they were virtually transported to Glenfiddich's warehouse in Scotland to watch how the magic happens.Macallan When visitors to Baptiste & Bottle in the Conrad Chicago Hotel in Illinois order the ...

Brand Friends Forever

... about culture; wild in-office antics are featured in YouTube videos; the brand’s interactive Facebook page hosts contests, videos, photos, and behind-the-scenes “stuff;” and several blogs allow employees to share their varied passions. Idiosyncratic CEO Tony Hsieh is a figurehead for the brand’s quirkiness, publishing the bestselling book Delivering Happiness and regularly tweeting to his nearly two million Twitter followers. Facebook “Fan of the Week” contest crowns one lucky brand followerInsights ...

Feedback Loop

... -way dialogue with teachers, employers, parents, friends, and brands about what they’re doing well and how they can be better. Consider creating campaigns, product features, and tools to help Zs set goals related to the brand and let them track results to see their success over time. Give your customers access to their personal data, letting them explore and manipulate it to recognize where they stand, gain a more interactive experience with the brand, and learn how they can improve. Given Zs ...

Need For Speed

... around 37 billion hours a year waiting in line. That amount of time is spent in uncertainty and boredom and could easily be filled by branded initiatives that would expedite the process of waiting for consumers. Disney recently employed this approach to keep visitors entertained during excessively long wait times for its rides by creating a Play Disney Parks app that offers guests interactive experiences and activities that reposition wait time as an extension of the park’s entertainment. Play Disney ...

First Glocals

... and shows via Netflix, get design inspiration from international artists organized by country on Creativeroots.org, and peruse international music preferences on Music of The World, a plug-in which lets Spotify users click on an interactive map to access playlists characteristic of each country, territory, and region. Not only do GYs seek to learn about other countries, they’re also inclined to sample aspects of various cultures. We’re seeing a rise in services that let consumers shop the world ...