253 results for '"local"'
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Macrotrends

weCommerce

... those with shared tastes, such as Noihsaf Bazaar on Instagram and Buying and Selling New York on Facebook; because these connect sellers and shoppers on an intimate level, all participants are willing to help one another out, whether it’s looking for a coveted item for a peer across the country in one’s local boutique or keeping the resale cycle going should the item not work out for the individual upon receipt. Almost half of UK youth (44%) and 42% of U.S. youth have bought and/or sold used items ...

Home & Away Marketing Tips

... , local tours, and art shows, building what could be a one-note meetup into an involved and encompassing community. In the same way that Rapha creates a true community, the brand is engendering true loyalty built around the shared passion its members enjoy. - 2. Tap Into Youth's Longing For Adventure - Youth seek constant adventure as evidenced by their desire to travel often, obtain unique experiences, and live and work in multiple cities. Brands that can provide young people bold and exciting ...

NOwners

... which is shared with all members. NEIGHBORHOOD FRUITNeighborhood Fruit lets users find and share locally grown fruit, on both private and communal property, to prevent rot and waste. - SHARING & LENDING NETWORKS - Platforms that forge connections between users seeking to borrow and those with something to share. NEIGHBORGOODSNeighborgoods allows neighbors and local friends to seamlessly share their stuff. SNAPGOODSSnapGoods is a comprehensive network for renting tangible items. - BARTER NETWORKS ...

Culture Spotlight On Indonesia

... Indonesian Agency for Creative Economy is creating new policies, such as allowing 100% foreign investment in the local film industry. LGB-TV: LGBTQ Media Portrayals Are LackingIndonesia is drastically behind other parts of the world when it comes to LGBTQ rights, so much so that a culture of hostility towards these individuals still exists. This treatment has been rising over the past year and a half as the government faces pressure from right-wing Islamic groups, as reported by The New York ...

Over Stimulation

... choose from. Because modern youth are so overstimulated and are bombarded with ads, it's never been more important to hit the right consumer at the right time, rather than blanketing everyone with the same ad. Accordingly, anything brands can do to reduce the cacophony rather than add to it is a step in the right direction. If done right, hyper-local hyper-targeted ads are more likely to connect with consumers, as are personalized, curated experiences (see Future of Experiential Retail). Luxury ...

The New Age

... phenomenon was also highlighted in popular culture earlier this year when the inaccuracy of Microsoft’s How-old.net went viral. Additionally, young people now often make a point of interacting with those from different generations because they find them to be more interesting than those of their own: a 27-year-old woman in one of our focus groups told us that when she goes to her local watering hole, she and her friends always seek out the “old” person at the bar because he’s a better conversationalist ...

Home & Away Retail Trends

... who are looking for the quickest and easiest way to purchase pieces that showcase awareness of local style.Away Direct-to-consumer luggage brand Away opened its first ever airport pop-up in Chicago’s O’Hare International Airport this past July, a move that allows the retailer to reach people who are passionate about travel. While the pop-up runs through the end of December, there is a possibility that it could lead to a permanent brick-and-mortar outpost that would join Away’s ...

Self Made Marketing Tips

... emphasizes community > commerce by outfitting branches with meeting rooms and offering yoga classes, coffee, and snacks. The bank wants the updated branches to become places where consumers can hang out in the neighborhood.Rhinebeck Bank Rhinebeck Bank, located in the Hudson Valley, has created a YouTube talk show called "Wake Up WIth Rhinebeck Bank" that will run each Monday on its website, YouTube channel, and Facebook page. Each episode features guests from the local community, including ...

Gaming The System

... worlds, literally. The recent success of Pokémon Go, which continues to gather 750,000 unique monthly users at the time of publication, is a prime example of getting gamers to be more active and explore their local areas, without having to give up their beloved pastime. Facebook is also investing in making “both digital and physical reality better” by developing an AR gaming platform with a clear connection to social immersion. As video games increasingly enable youth to take advantage of local ...

Retail 2.0: A.I., AR & VR

... features, including payment via facial recognition cameras and A.I.-powered menus. If customers are enrolled in the store's loyalty program, KFC's app will show items that are tailored to their ordering preferences and local demographics. Not only does this make the experience more seamless, KFC's CEO said it also cuts down on waste because the chain is able to forecast more precise orders for each individual store. Walmart Walmart is experimenting with A.I. as a way to improve the customer experience ...