170 results for '"luxury"'
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Macrotrends

The Malevolution

... startup Bombay Shaving Company, launched by former McKinsey and GroupM employees, is hoping to differentiate itself in the marketplace by positioning itself as a luxury brand. The company offers 6-step and 3-step shaving regimens along with safety razors that, like Bevel, are designed with the needs of men with coarse  hair in mind.Evryman With founders that include the CEO of Flavorpill, the Evryman expedition series and podcast was created to help a global community of men come together to ...

Marketing Tips

... in Brooklyn and Austin into “Leinie Lodges” and made them available for rent on Airbnb. Thanks to the brand, guests could have the comforts of home and enjoy a private space outside of where they live. Luxury retailer Totokaelo has created a welcoming, homey environment in its new SoHo store, with an outdoor seating area, free WiFi, and a community library. - 4. TEACH THEM ABOUT MONEY MANAGEMENT - Ys have money to spend; they just aren’t sure how to handle their finances and often feel ...

Life For Like

... become a covetable luxury, as well as a status symbol, which ultimately speaks to the power of the influencer to proliferate these types of messages through social media. A FLAIR FOR THE DRAMATICDrawing back the curtain on one’s personal grooming routines only scratches the surface of just how much some influencers share about their private lives. YouTubers Liza Koshy and David Dobrik broke the news of their breakup in a viral video that’s amassed over 57 million views to date; Tati Westbrook’s ...

Branding Trends

... Cheetos, Land O’Lakes, and SPAM have already taken advantage of this emerging trend. Kit Kat Museum Visitors to the Kit Kat Museum in Tokyo discovered the history of the chocolate bar dating back to 1973, alongside 18 hard-to-find flavors available for purchase. The pop-up museum coincided with the release of the Everyday Luxury Kit Kat bar, flavored with almonds and dried cranberries.IKEA Museum The site of the original IKEA store, which opened in Almhult, Sweden in 1958, is now the location of a ...

The Privacy Premium

... ensuring online privacy.” Easily finding a private corner of the web has become somewhat of a rarity, between apps that require a Facebook login and search engines that track users’ activity. In fact, 54% of 14- to 34-year-olds surveyed agree that “privacy is hard to attain online.” So elusive has privacy become that some are contending that it is “the new luxury.” Reporter Julia Agwin, who also authored the book Dragnet Nation: A Quest for Privacy, Security, and Freedom in a World of Relentless ...

Would You(th) Care For A Cause?

... and dear to those in this cohort (see asset above). Ys, who are more apt to buy into support of a social cause or political issue (and more likely to pull support for a brand that does not support the same causes or issues) will feel good exchanging their capital for these kinds of innovative products and services—their dollar is their vote. Bonus points if you position your cause-oriented product or service as a luxury, in the way that a S’well has, which will create even more excitement ...

Surprise & Delight

... product gurus). Designer Box subscribers receive a unique object credited to an international “design star” each month.Svscription, a luxury subscription service for men, curates boxes around a specific theme (such as leisure, study, or travel) every month. One special edition tapped New York photographer, illustrator, and author Todd Selby to curate a box around a theme that he knows well: Home. Around the country, arts organizations are offering their own versions of CSAs (community-supported art ...

Social By Design

... become a full-fledged phenomenon among trendsetting youth. The annual desert gathering is an experiment in community and art, influenced by 10 main principles, including "radical" inclusion, self-reliance and self-expression, as well as community cooperation, gifting and anti-consumerism, and leaving no trace.As discussed in Open House, co-living spaces that offer young city dwellers simple bedrooms alongside luxury-designed communal areas are popping up at rapid rates. These companies ...

The Binge Method

... , more profound understanding of a story or subject by devoting their wholehearted attention to it. In this sense, bingeing offers an escape from the rapid, real-time pace of much of the content that individuals consume; 50% say that bingeing is a form of escape for them. Unlike the innumerable bites of content that speed by in the real-time stream, bingeing requires a time-intensive and (relatively) long-term focus on just one thing at a time. Indulging in this level of focus has become a luxury in ...

Buy Not

... trip may develop one’s skills or worldview, but an expensive throw pillow or luxury handbag can’t exactly offer the same sort of self-development.In 2012, I was able to put a label to how I was feeling and I officially called myself a Minimalist. In 2014, I discovered the Zero Waste movement which I now ascribe to also. I am consciously trying to buy less, to only buy what I need, to buy secondhand rather than new, or to get items via Freecycle. I am also trying to make better buying choices ...