170 results for '"luxury"'
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Macrotrends

Life For Like

... become a covetable luxury, as well as a status symbol, which ultimately speaks to the power of the influencer to proliferate these types of messages through social media. A FLAIR FOR THE DRAMATICDrawing back the curtain on one’s personal grooming routines only scratches the surface of just how much some influencers share about their private lives. YouTubers Liza Koshy and David Dobrik broke the news of their breakup in a viral video that’s amassed over 57 million views to date; Tati Westbrook’s ...

NOwners

... WalkerSands, these numbers should continue to rise in 2014, as rental rates are expected to more than double in categories including sporting goods, tools, and luxury items. Marketers now need to begin considering how the NOwner mindset will alter shoppers’ relationship and engagement with brands in the long term. These consumers pose a challenge to standard attempts to engender loyalty and build a community of lifelong buyers. The new “lifetime loyalty” is less tied to consistent purchasing; rather, it ...

Would You(th) Care For A Cause?

... and dear to those in this cohort (see asset above). Ys, who are more apt to buy into support of a social cause or political issue (and more likely to pull support for a brand that does not support the same causes or issues) will feel good exchanging their capital for these kinds of innovative products and services—their dollar is their vote. Bonus points if you position your cause-oriented product or service as a luxury, in the way that a S’well has, which will create even more excitement ...

Marketing Tips

... in Brooklyn and Austin into “Leinie Lodges” and made them available for rent on Airbnb. Thanks to the brand, guests could have the comforts of home and enjoy a private space outside of where they live. Luxury retailer Totokaelo has created a welcoming, homey environment in its new SoHo store, with an outdoor seating area, free WiFi, and a community library. - 4. TEACH THEM ABOUT MONEY MANAGEMENT - Ys have money to spend; they just aren’t sure how to handle their finances and often feel ...

Branding Trends

... Cheetos, Land O’Lakes, and SPAM have already taken advantage of this emerging trend. Kit Kat Museum Visitors to the Kit Kat Museum in Tokyo discovered the history of the chocolate bar dating back to 1973, alongside 18 hard-to-find flavors available for purchase. The pop-up museum coincided with the release of the Everyday Luxury Kit Kat bar, flavored with almonds and dried cranberries.IKEA Museum The site of the original IKEA store, which opened in Almhult, Sweden in 1958, is now the location of a ...

The Privacy Premium

... ensuring online privacy.” Easily finding a private corner of the web has become somewhat of a rarity, between apps that require a Facebook login and search engines that track users’ activity. In fact, 54% of 14- to 34-year-olds surveyed agree that “privacy is hard to attain online.” So elusive has privacy become that some are contending that it is “the new luxury.” Reporter Julia Agwin, who also authored the book Dragnet Nation: A Quest for Privacy, Security, and Freedom in a World of Relentless ...

The New Social Order

... small amounts of money on hundreds of influencers, instead of one big chunk on a single celebrity. However, depending on the sector, celebrity power might be the way to go. Bloomberg reported that luxury brands saw more engagement than other brands, with celebrities like Lady Gaga, Lionel Messi, and Shawn Mendes as some of the leading ambassadors. It's also worth noting that many influencers have created brands of their own, with influencers like Gabi Gregg, Elle Ferguson, and, of course, Kylie ...

Social By Design

... become a full-fledged phenomenon among trendsetting youth. The annual desert gathering is an experiment in community and art, influenced by 10 main principles, including "radical" inclusion, self-reliance and self-expression, as well as community cooperation, gifting and anti-consumerism, and leaving no trace.As discussed in Open House, co-living spaces that offer young city dwellers simple bedrooms alongside luxury-designed communal areas are popping up at rapid rates. These companies ...

Surprise & Delight

... product gurus). Designer Box subscribers receive a unique object credited to an international “design star” each month.Svscription, a luxury subscription service for men, curates boxes around a specific theme (such as leisure, study, or travel) every month. One special edition tapped New York photographer, illustrator, and author Todd Selby to curate a box around a theme that he knows well: Home. Around the country, arts organizations are offering their own versions of CSAs (community-supported art ...

Nesting & Resting

... meet demand in the category.Violet GreyAmazon is rumored to be partnering with Violet Grey, a four-year-old LA-based beauty retailer that offers a highly curated selection of luxury beauty products including makeup, skin care, hair care, and nails as well as beauty-related content. If true, the move reflects the growing power of the beauty category, particularly among young shoppers seeking the convenience of Amazon Prime.HOME LIFEMore than half of young people and nearly two-thirds of women say ...