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Macrotrends

Global Gaming Trends

... in audio advertising.83% of global youth say video games (e.g., app-based games, PC games, console games) are important to their life, as do 9 in 10 men around the world and youth overall in China, Brazil, and Indonesia.To keep up with popular culture, 2 in 5 youth globally play video games (e.g., app-based games, PC games, console games), and this rises to 1 in 2 youth aged 14-21 around the world, as well as young people aged 14-34 in China and Indonesia.65% of global youth agree video games ...

Marketing Tips

... itself, but that doesn’t mean brands can’t reinvent the tried-and-true tactic to reflect the times. Young consumers feel a responsibility to support socially conscious brands, and companies that leverage their desire to better the world by bettering their friends can breathe fresh life into refer-a-friend marketing. Billie What Dollar Shave Club and Harry's are to men, Billie aims to be for women. The subscription service offers premium shaving and body care products at an affordable price. To ...

Women Today

... new emphasis on personal strength and female solidarity, taking a modern approach to the time-honored goal of “having it all.” No longer prioritizing traditional feminine attributes like “dainty” or “delicate,” women today prefer to be associated with qualities like strength, confidence, and power. Sixty-eight percent of female respondents expressed that they’d rather be strong than skinny, and “strong” came in as the number one descriptor of today’s women—among both men and women. From the sudden ...

Gender Flipping

... ] released a parody video featuring a not-so-fit male in Gilmore’s spot; in the parody, the close-ups are much less aesthetically pleasing. PM’S GENDER-FLIPPED PHOTO SHOOTTo call attention to the inconsistent ways that American Apparel portrays women vs. men in unisex clothing, Swedish blogger Emilie Frida Eriksson posted side-by- side images—straight from AA’s e-commerce site—of males and females modeling the same item. Swedish clothing company PM responded by doing a photo shoot in which a male model ...

Dream Team

... group’s participation in fantasy football. Sports fantasy leagues allow participants to combine their love and knowledge of sports with the challenge of competition and the thrill of gambling. Approximately half of young adults engage in a fantasy league (54% in the UK and 47% in the U.S.). Men in both countries are more likely than women to do so, with 67% in the UK and 58% in the U.S. participating, and Trendsetters surpass even that at 74% in the UK and 67% in the U.S. engaging in a league, which ...

Mixed Emotions

... U.S., each of these reasons are more likely among women than men.For which of the following reasons, if any, do you practice mindfulness?Those who practice mindfulness To feel calmer | To improve my mood BECOMING SELF-AWAREMore than nine in 10 U.S. and UK Trendsetters agree that they have become more self-aware in the past year, though slightly higher numbers are seen in the U.S. among men and Gen Ys compared to their counterparts in the UK. Another 88% of U.S. Trendsetters and 84% of UK ...

Perfect Boyfriend

... hipster fashion and a new, less aggressive mode of masculinity. Still others highlight the men (and women) of history who might make ideal partners. Hotties from History and Fuck Yeah History Crushes show handsome men and beautiful women through the ages who, purportedly, will “never disappoint you.” While over the top, these blogs nonetheless convey some of what women want in a man today. The men fawned over are attentive, nurturing, kind, and (inevitably) well-dressed. They may be manly, but they ...

Know It Alls

... learning new things is cool.LEARNING NEW THINGSSeven in 10 Trendsetters in the U.S. and UK agree that they are always interested in learning new things (72% in both countries) and that learning new things is fun (70% and 65%, respectively). This is especially true among women in both countries compared to men. Another four in 10 U.S. youth and 3 in 10 UK youth try to learn something new every day, find it easy to learn new things, and approach most things they do as an opportunity to learn. Which ...

All In Good Time

... helping young adults feel like they “have it all.” Each of these aspirations is more important to young women than to young men. Other traditional “having it all” factors such as having a college education, having children, and getting married are becoming less important for younger generations: only about four in 10 young adults say they personally need to do these things in order to make their life feel complete. Which of the following, if any, do you feel you personally need in order to “have it ...

Global Innovation Trends

... undertake this responsibility without any protective gear, a practice that has resulted in over 300 manhole deaths in the last three years. The first robot from the firm, Bandicoot, was utilized in February to unclog and clean a sewer, completing the job, which would take three men two hours to do, in 45 minutes. - Asia: Robot Styling - The question of how robots are aesthetically styled is an increasingly topical one in 2018. Contrary to popularized images of cyberpunk-inspired robots that are clad ...