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Macrotrends

Peace Of Mind: The Guide To Gen Z Burnout

... cohort is disposed to experience. Brands should be conscious of the ways in which Zs are trying to create a sense of balance in their lives and help them achieve it, be it through messaging or through creating entertainment, products, or services that help them zone out and tip the scales in favor of balance rather than burnout.BRANDS & BURNOUTWhen it comes to Zs’ burnout, brands are in a fantastic position to help them cope. Around half of Zs in the UK and U.S. (49% and 45%, respectively) say that ...

Users Anonymous

... advertising.Enemy of the NSA, TOR is an open-source network that affords users the ability to browse the Internet anonymously. - ANONYMOUS COMMUNICATIONS - Created by a 13-year-old developer, BACKDOOR is an iOS app that allows users to anonymously message and communicate with their friends. Here, the anonymity drives a game in which recipients can redeem “clues” to find out more about who is messaging them in order to determine their identity. The app has a reported 2 million users. Armenian startup SAYMETRUTH ...

Leagues Of Their Own

... than past generations to enjoy a broader range of sports, and more than eight in 10 Trendsetters in both countries feel this way. This outlook signals a key shift for brands, which now need to think beyond long-standing sports when determining sponsorships and reflecting sports culture in their messaging. While the actual adoption and viewership of many nontraditional sports is still fringe, interest is poised to grow as culture catches up with the early adopters of these games.Gen Ys' and Zs ...

The Malevolution

... long been elevated. The position and messaging surrounding grooming has also changed to reflect these shifts. Forward-thinking companies no longer assume that men want to spend minimal time on grooming and offer them, for example, two-in-one shampoo and conditioner that emphasizes speed and simplicity. Instead, they’re acknowledging that men care about a product's benefits and personality just as women do.  This focus on self-care and wellness has also opened the doors for new products and ...

New Morals

... their wellbeing bit by bit. Brand image is as important as the product when it comes to wellness. Brands need to present an inclusive, sensible perception of wellness. Messaging and visuals that present hyper-thin models or unattainable, perfect bodies are off-putting to Ys who simply seek to better themselves in a realistic way. In the UK, an ad for weight loss supplements—complete with a rib-revealing model—asked women if they were “beach body ready” and received such backlash from the community ...

The Privacy Premium

... possession rather than housed with Google or Microsoft, a confidential digital calendar, and even secure instant messaging. Sher.ly provides security software for those who already have a network-attached storage device but want added peace of mind. Its Sherlybox, which comes preloaded with the program, easily connects to users’ computers with a few touches of a button, and touts high-speed sharing capabilities.Pixeom is a crowdfunded storage system that helps users re-gain control of their personal data ...

Dream Team

... social media or integrated app, or provide branded products for youth to throw their own draft parties or game watch events.Approximately half of young adults engage in a fantasy sports league, but there’s little advertising that appeals directly to this sizeable group of fans. Be one of the few to feature fantasy sports and its participants in your brand messaging and advertising.Fantasy sports provides an entry point for uninitiated fans to enjoy the game, but competition against more knowledgeable ...

Pairing Off

... reciprocated, a “crush” is activated, and they can begin messaging each other. CHEEKDCheekd uses Bluetooth technology to make potential love connections in real-time, even in places without WiFi (e.g., the subway). When two people express interest in each other’s profiles, a match is made, and they can start talking.HEYY Essentially updating Craigslist Missed Connections for a mobile-dominated world, Heyy is an “offline first, online second” service that allows users to post a “heyy” to specific people ...

Origin Story

... international borders and encouraging consumers to view the unique messaging created for each market.  Young consumers are accustomed to getting a view into foreign culture regularly through the news, social media, and their foreign friends. They likewise expect brands to offer them a glimpse into other countries' cultures and creations by giving them original content, not a localized version. Modern youth like knowing the backstory behind the entertainment they consume. Besides giving them access ...

Gut Check

... platforms allow users to crowdsource and compute guidance in their personal decision-making. Whisp is a private messaging platform for online shoppers, which allows them to drag and drop images of what they’re browsing for instant feedback.The Lulu app lets women rate a former date, to give his future prospects a better sense of what they’re in for (or should avoid).On apps like Tiinkk and Jelly, users can upload a photo and ask a related question, many of which tend to request crowdsourced advice and ...