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Macrotrends

Reality Bites

... could bring to life using their mobile device and the new AR app Allure Unbound. A special feature also let readers create their own selfie with cover model Gigi Hadid.Batman Vs. Superman Shooting Stars, a Dubai-based film distribution company, created an AR experience that allowed moviegoers to suit up as Batman or Superman and share their new look with friends and followers. - VIRTUAL REALITY - Dali Museum A VR experience for Florida's Dali Museum from Goodby, Silverstein & Partners ...

Always Be Hustling

... Always Be Hustling, shifting the dynamic from “closing” to the idea that one can always do more and achieve greater success. To wit, 85% of Trendsetters in the U.S. and 71% in the UK, along with 76% of overall youth in the U.S. and 65% in the UK, agree that it’s important to hustle. These stats makes sense in the context of a modern existence where nothing is truly “closed” anymore: work is carted around on one’s mobile device 24/7, social lives are converted into a stream of ceaseless and on-going ...

The Webfluencers

... singers hoping to get discovered, YouTube has long been the go-to platform—but Vine may soon claim this role. Brooklyn-based singer/songwriter Nicholas Megalis entertains his 3.3 million followers with song hooks and raps in six-second spurts, and comic ditties on topics ranging from gummy worms to toilet paper to brushing his teeth. Megalis has created Vines for Trident and Virgin Mobile and from the MTV Video Music Awards red carpet. Most recently, he released a single on iTunes called “Forget It in ...

Need For Speed

... focus on optimization and innovation down to a regional level will certainly curry favor with young consumers, who not only demand the removal of barriers to convenience but also expect customization with their speed. Faster is generally better, as long as there is sufficient time to review the process and make corrections as needed. Being able to complete transactions online or through a mobile app is much better than doing so in person or through 'snail' mail.DAVID, 20, KSUltimately, young people ...

Membership Drive

... available for monthly membership fees. Plans are divided into various zones, with pricing modeled to cover last-minute fares and additional fees, while a mobile app ensures seamless booking, rescheduling, and cancellations at any time at no additional cost. - ENTERTAINMENT - JukelyA former concert discovery and recommendation service, Jukely pivoted into a membership model that enables participants to attend as many concerts as they want from participating venues for $25 a month. Members can browse a ...

Users Anonymous

... accountability, they are doing things they wouldn’t normally do. This might be something as simple as emerging from lurker status to share content anonymously (as new link-sharing platform Potluck facilitates) to enjoying the catharsis of confession (via secret-sharing mobile apps such as Whisper). Unfortunately, anonymity also has a dark side, due to its association with cyberbullying. Anonymous question-and-answer platform Ask.fm, which is especially popular in Europe, has a reported 65 million users ...

For Your Entertainment

... was a kid. Whenever I would finish homework after school, I would play a few games on my GameCube to relax. Nowadays I usually play mobile games whenever I get a break, however I do still play console games on my Xbox One.JOHN, 29, NCGAMING HABITS: Ys and Zs are changing the conversation about gaming, and their habits are rubbing off on Boomers and Xers, who are also engaging with video games and app-based games, though to a lesser degree than their younger generational counterparts. About half of ...

Global Digital Trends

... , iPhone users play a song through a different device and record themselves lip syncing to it as a frog, unicorn, or poop.Facebook Karaoke Facebook is jumping on the social music video bandwagon with the release of Facebook Karaoke, a new feature available through the social network’s mobile app. Users can access Facebook Karaoke through the app’s live video function. Users that choose to shoot a live video will be given the option to select a popular song to which they can lip sync. Unlike other apps ...

No Money, More Problems

... Overseas Bank (UOB) is using gaming to help young consumers save. UOB's mobile app, called TMRW, allows users to level up the more they save and unlock different items to build out their virtual cities. The bank hopes that the app will attract today's digital-first customers. Ys gave rise to mainstream gaming culture, and brands that can align themselves with this cohort’s penchant for gamification have a leg up on the competition.Among Trendsetters, 37% in the U.S. and 31% in the UK say their debt is ...

Making A Living

... and don't necessarily aspire to the corner office; they want freedom rather than being tied to a desk. When it comes to a house, Ys and Zs want their Personal Property to reflect their individuality and don't adhere to a traditional definition of a dream home. In this regard, some are even embracing mobile homes, which they feel offer The Right Moves for a more modest and flexible lifestyle. Meanwhile, young adults are finding new ways to be House Funders that are more relevant to their financial ...